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Peet's Coffee Overview

Peet's Coffee is a San Francisco Bay Area-based specialty coffee roaster and retailer owned by JAB Holding Company.
The staff at Peet's Coffee come from unusually diverse demographic backgrounds. The company is 57.7% female and 46.4% ethnic minorities. Even though it has great demographic diversity, Peet's Coffee notably lacks in political diversity. It has an unusually high proportion of employees who are members of the Democratic Party, at 96.0%. Despite having coworkers who agree with each other about politics, employees at Peet's Coffee tend to have relatively short tenures. Staff members usually stay with the company for 1.9 years. The average employee at Peet's Coffee makes $28,025 per year. Pay at Peet's Coffee is significantly lower than some of its highest paying competitors, like Breve Coffee, Teavana, and Books-A-Million, which pay $43,757, $42,343, and $38,302, respectively.
Based in Berkeley, CA, Peet's Coffee is a key player in the retail industry with 5,000 employees and an annual revenue of $800.0M.







Founded in



Berkeley, CA


Organization Type


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The Team At Peet's Coffee

Key People
  • Kenneth Keller (CEO)
  • Alfred Peet (founder)
  • Baldwin (Board Member)

The Culture At Peet's Coffee

Information provided by the company
A community of Peetniks, we take care of people. It's who we are and what we do. Committed to the success and wellbeing of everyone we work with, from our coffee farmers around the world and the communities they live in, to our employees, customers and communities right here at home. Passionate, authentic, we take our responsibilities to each other seriously and deliver on our commitments. We are on this journey together, learning and growing - a craft worth perfecting, a path that matters.
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Promotes a culture of authenticity, respect, dignity and integrity.. Facilitates change and supports employee growth.. Inspires a shared purpose and engagement.. Models a passion and commitment to continued success.
While our enthusiastic customers have always been at the core of our mission, we also strive to welcome more people to the Peet's world of artisan coffee & tea. We seek to offer the best coffees & teas in the world, without compromise.
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Inspire and motivate the Retail team to achieve high performance.
It's who we are and what we do.
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What do people say about Peet's Coffee

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Peet's Coffee Rankings

Peet's Coffee is ranked #30 on the Best Retail Companies to Work For in California list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Peet's Coffee Salaries

How much does Peet's Coffee pay?
The national average salary for a Peet's Coffee employee in the United States is $28,025 per year. Employees in the top 10 percent can make over $44,000 per year, while employees at the bottom 10 percent earn less than $17,000 per year.
Salary Score
Average Employee Earnings

Peet's Coffee Salaries By Job Title

The average employee at Peet's Coffee earns a yearly salary of $28,025 per year, but different jobs can earn drastically different salaries. Some of the job titles with high salaries at Peet's Coffee are sales representative, service lead, store manager, and assistant manager. A typical sales representative salary at Peet's Coffee is $46,325 per year. To get a better sense of the salaries at Peet's Coffee, other roles such as cashier and barista can be considered as well. For comparison, the title cashier at Peet's Coffee earns $22,446 per year.
Job Title
Average Salary
Sales Representative
Salary Range38k - 55k$46k$46,325
Service Lead
Salary Range38k - 42k$40k$40,350
Store Manager
Salary Range36k - 40k$39k$38,686
Assistant Manager
Salary Range33k - 40k$37k$37,117
Sales Associate
Salary Range21k - 43k$31k$30,601
Machine Operator
Salary Range27k - 32k$29k$29,490
Shift Supervisor
Salary Range27k - 29k$29k$28,567
Shift Leader
Salary Range26k - 29k$28k$27,872
Customer Service Representative
Salary Range24k - 29k$27k$26,915
Associate Retailer
Salary Range23k - 26k$25k$24,863

Peet's Coffee Careers

On average, employees at Peet's Coffee stay with the company for 1.9 years. Employees most commonly join Peet's Coffee after leaving Starbucks. When they leave Peet's Coffee, they most frequently get their next job at Starbucks.

Average Length of Employment

2.3 years
Peet's Coffee
1.9 years

Top Employers Before Peet's Coffee

42.7 %
4.6 %

Top Employers After Peet's Coffee

25.7 %

Peet's Coffee Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Peet's Coffee Employees Education

Of the 5,000 employees at Peet's Coffee, 17.2% attended San Francisco State University. Employees at Peet's Coffee most frequently majored in Business, and most employees’ highest level of education is a Bachelors.

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Peet's Coffee Employee Political Affiliation

Peet's Coffee employees are most likely to be members of the Democratic Party. The largest donation made to a political party by a Peet's Coffee employee was by Dave Burwick. Dave Burwick donated $2,000 to the Democratic Party.

Employee Political Donations

NameJob TitlePartyDonation
Dave BurwickExecutive
Dave Burwick
Democratic Party
Democratic Party
$2,000Democratic Party
Kristina EnganSystems Architect
Kristina Engan
Systems Architect
Systems Architect
Democratic Party
Democratic Party
$1,135Democratic Party
Carla WattsDistributor
Carla Watts
Democratic Party
Democratic Party
$1,000Democratic Party
James ReynoldsManager
James Reynolds
Democratic Party
Democratic Party
$1,000Democratic Party
Kristin AshurstLawyer
Kristin Ashurst
Democratic Party
Democratic Party
$950Democratic Party
Michael MaddenCoffee Roaster
Michael Madden
Coffee Roaster
Coffee Roaster
Democratic Party
Democratic Party
$900Democratic Party
Jason JonesBarista
Jason Jones
Democratic Party
Democratic Party
$395Democratic Party
Charles CurtissSales Representative
Charles Curtiss
Sales Representative
Sales Representative
Democratic Party
Democratic Party
$365Democratic Party
Harpal KhalsaTrainee
Harpal Khalsa
Democratic Party
Democratic Party
$322Democratic Party
Sarah CummingsBarista
Sarah Cummings
Democratic Party
Democratic Party
$300Democratic Party
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Peet's Coffee Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$100M - $1B

Founded in


Organization type


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Peet's Coffee Competitors

Competitors of Peet's Coffee include Breve Coffee, Teavana, and Books-A-Million. Employees at Breve Coffee earn more than most of the competition, with an average yearly salary of $43,757. The employees at Teavana earn an average yearly salary of $42,343 per year, and the salaries at Books-A-Million average $38,302 per year.
Average Salary

Breve Coffee

Salary Range30k - 62k$44k$43,757
Salary Range33k - 54k$42k$42,343


Salary Range27k - 53k$38k$38,302

Tully's Coffee

Salary Range22k - 47k$33k$32,553
Barnes & Noble
Salary Range21k - 42k$30k$30,023

Joffrey's Coffee & Tea Company

Salary Range20k - 42k$30k$29,771

Greenberry's Coffee

Salary Range20k - 41k$29k$29,289

Java Detour

Salary Range20k - 40k$29k$29,258

Coffee Beanery

Salary Range21k - 38k$29k$28,864


Salary Range24k - 34k$29k$28,760

Frequently Asked Questions about Peet's Coffee

When was Peet's Coffee founded?

Peet's Coffee was founded in 1966.

How many Employees does Peet's Coffee have?

Peet's Coffee has 5,000 employees.

How much money does Peet's Coffee make?

Peet's Coffee generates $800.0M in revenue.

What industry is Peet's Coffee in?

Peet's Coffee is in the retail industry.

What type of company is Peet's Coffee?

Peet's Coffee is a private company.

Who are Peet's Coffee's competitors?

Peet's Coffee competitors include The Coffee Bean & Tea Leaf, It's a Grind Coffee House, Starbucks, Tully's Coffee, Teavana, Books-A-Million, Coffee Beanery, Wholly Cow Ice Cream, Kaladi Brothers Coffee Company, Philz Coffee, Barnes & Noble, Java Detour, Greenberry's Coffee, Panera Bread, Joffrey's Coffee & Tea Company, Breve Coffee, Busch's, Birdie's, Bagelmania, Kwik Trip.

Who works at Peet's Coffee?

Kenneth Keller (CEO)

Alfred Peet (founder)

Baldwin (Board Member)

Where is Peet's Coffee's headquarters?

Peet's Coffee's headquarters is in Berkeley, CA.

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Updated December 31, 2020

Zippia gives an in-depth look into the details of Peet's Coffee, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Peet's Coffee. The employee data is based on information from people who have self-reported their past or current employments at Peet's Coffee. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Peet's Coffee and its employees or that of Zippia.

Peet's Coffee may also be known as or be related to PEETS COFFEE AND TEA INC, Peet's Coffee, Peet's Coffee & Tea Inc, Peet's Coffee & Tea, Inc. and Peet's Coffee, Inc.