Senior Manager-Digital Marketing jobs at PepsiCo

Our client is looking for an experienced Senior Product Manager who blends strategic vision with hands-on execution. This person will lead key initiatives across business banking digital products, with an emphasis on delivering seamless experiences for both consumer and business users. You'll work directly with senior leadership - including the SVP of Product, Product Technology, UX, and Operations - to shape and execute product strategy in a fast-moving environment. You'll need to be someone who can dive deep into the details while maintaining a strong handle on the broader strategy - someone who's equally comfortable defining a long-term roadmap and troubleshooting user flows or API integrations. Description Own product strategy, roadmap, and execution for digital banking products - from ideation through launch and growth. Lead cross-functional collaboration with design, technology, operations, and business stakeholders. Define and refine UX and feature requirements for new products, extensions, and third-party integrations. Manage mobile app experiences for business banking customers, ensuring usability, security, and engagement. Leverage data and customer insights to build compelling business cases and prioritize product initiatives. Stay on top of fintech and banking trends to identify emerging opportunities. Mentor and provide feedback to other PMs, raising the overall product quality bar. Drive with a “get it done” attitude - move fast, make smart tradeoffs, and deliver high-impact results. Job Requirements 10+ years of product management experience, ideally across both consumer and business-facing digital products. Deep experience in financial services, preferably fintech or business banking Track record of launching commercially successful, customer-loved products. Strong product strategy, UX, and feature definition experience. Experience managing mobile app products and third-party integrations. Excellent communication and storytelling skills - can make a data-driven business case that's impossible to refute. Comfortable in a startup-style culture - fast, iterative, hands-on. Detail-oriented and execution-focused - not afraid to get into the weeds. Passion for building disruptive digital products that solve real customer problems.

Our client is looking for an experienced Senior Product Manager who blends strategic vision with hands-on execution. This person will lead key initiatives across business banking digital products, with an emphasis on delivering seamless experiences for both consumer and business users. You'll work directly with senior leadership - including the SVP of Product, Product Technology, UX, and Operations - to shape and execute product strategy in a fast-moving environment. You'll need to be someone who can dive deep into the details while maintaining a strong handle on the broader strategy - someone who's equally comfortable defining a long-term roadmap and troubleshooting user flows or API integrations. Description Own product strategy, roadmap, and execution for digital banking products - from ideation through launch and growth. Lead cross-functional collaboration with design, technology, operations, and business stakeholders. Define and refine UX and feature requirements for new products, extensions, and third-party integrations. Manage mobile app experiences for business banking customers, ensuring usability, security, and engagement. Leverage data and customer insights to build compelling business cases and prioritize product initiatives. Stay on top of fintech and banking trends to identify emerging opportunities. Mentor and provide feedback to other PMs, raising the overall product quality bar. Drive with a “get it done” attitude - move fast, make smart tradeoffs, and deliver high-impact results. Job Requirements 10+ years of product management experience, ideally across both consumer and business-facing digital products. Deep experience in financial services, preferably fintech or business banking Track record of launching commercially successful, customer-loved products. Strong product strategy, UX, and feature definition experience. Experience managing mobile app products and third-party integrations. Excellent communication and storytelling skills - can make a data-driven business case that's impossible to refute. Comfortable in a startup-style culture - fast, iterative, hands-on. Detail-oriented and execution-focused - not afraid to get into the weeds. Passion for building disruptive digital products that solve real customer problems.

Our client is looking for an experienced Senior Product Manager who blends strategic vision with hands-on execution. This person will lead key initiatives across business banking digital products, with an emphasis on delivering seamless experiences for both consumer and business users. You'll work directly with senior leadership - including the SVP of Product, Product Technology, UX, and Operations - to shape and execute product strategy in a fast-moving environment. You'll need to be someone who can dive deep into the details while maintaining a strong handle on the broader strategy - someone who's equally comfortable defining a long-term roadmap and troubleshooting user flows or API integrations. Description Own product strategy, roadmap, and execution for digital banking products - from ideation through launch and growth. Lead cross-functional collaboration with design, technology, operations, and business stakeholders. Define and refine UX and feature requirements for new products, extensions, and third-party integrations. Manage mobile app experiences for business banking customers, ensuring usability, security, and engagement. Leverage data and customer insights to build compelling business cases and prioritize product initiatives. Stay on top of fintech and banking trends to identify emerging opportunities. Mentor and provide feedback to other PMs, raising the overall product quality bar. Drive with a “get it done” attitude - move fast, make smart tradeoffs, and deliver high-impact results. Job Requirements 10+ years of product management experience, ideally across both consumer and business-facing digital products. Deep experience in financial services, preferably fintech or business banking Track record of launching commercially successful, customer-loved products. Strong product strategy, UX, and feature definition experience. Experience managing mobile app products and third-party integrations. Excellent communication and storytelling skills - can make a data-driven business case that's impossible to refute. Comfortable in a startup-style culture - fast, iterative, hands-on. Detail-oriented and execution-focused - not afraid to get into the weeds. Passion for building disruptive digital products that solve real customer problems.

**Your Work Shapes the World at Caterpillar Inc.** When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. _Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics and AI capabilities to help our customers build a better, more sustainable world._ **Job Description** Caterpillar is seeking a Principal Digital Product Manager to lead the development of the Rental Management System within the Enterprise Resource Platform (ERP) template for our Caterpillar Dealers. The Caterpillar ERP product will be built using Microsoft Dynamics 365 and will incorporate all of the Rental capabilities to improve dealer operations, enhance customer experience, and integrate back to Caterpillar digital systems. The Principal Digital Product Manager is responsible for defining, delivering and managing the ongoing development of the Rental Management System in the ERP. This role will partner with the Rental subject matter experts, technical leads, and vendors / suppliers to generate the requirements for the Rental Management System. The candidate will drive clear and requirements, oversee the development, conduct user acceptance testing, and produce the go-to-market strategy for Rental within the ERP template. **What You Will Do:** + Define and own the roadmap for the Rental Management System. + Properly prioritize capabilities, intake requests and features to drive business KPIs. + Collaborate with Dealers & Rental business stakeholders to elicit, analyze, and document complex business requirements for Rental operational processes + Lead solution design sessions with subject matter experts and Dealer Rental personnel to define the experience and technical solutions and translate into actionable development specifications. + Act as the Voice of the Dealer throughout the development process, ensuring the requirements from our end-users are incorporated in the ERP product + Engage with other ERP product leads to ensure execution of Rental requirements in their workstreams to create an exceptional Dealer Rental experience + Improve the Rental data domain by defining proper data requirements, validation and governance processes in coordination with the Rental & Used teams + Enable seamless, real-time integration from Caterpillar applications (i.e. Cat Rental Store, VisionLink) to the Rental Management System for high-value use cases throughout the Rental lifecycle + Collaborate with Training department to deliver user training programs, provide ongoing updates for enhancements to the product, and engage with Dealers where necessary. + Work with Support teams to produce product documentation and to generate adequate support materials, workflows and playbooks to ensure Dealer use of the product. Assist where needed in remediating support issues through roadmap / delivery team adjustments. **What you will Have:** **Product Ownership & Agile Delivery** + Proven experience owning a product backlog, defining roadmaps, and managing releases. + Skilled in writing clear user stories and acceptance criteria based on stakeholder input. + Comfortable leading sprint planning, reviews, and retrospectives with cross-functional teams. + Ability to balance competing priorities and ensure alignment with business objectives. **Stakeholder Management & Communication** + Ability to translate complex finance requirements into business-friendly and technical terms. + Skilled at facilitating workshops, demos, and discussions with Rental stakeholders, suppliers, and business leaders. + Strong presentation and negotiation skills to align diverse stakeholders. + Collaborative approach to building consensus and driving adoption across departments. **Business Data Analysis & Reporting** + Strong analytical skills to interpret Rental data, establish clear Rental data domain and identify improvement opportunities. + Experience defining and monitoring KPIs such as close cycle time, invoice processing efficiency, and reporting accuracy. **ERP & Systems Knowledge (Rental Management System)** + Hands-on experience with Microsoft Dynamics 365 or other Rental-related ERP products in a product or process leadership role. + Understanding of ERP system configuration, security, and integrations with related systems. + Awareness of Microsoft release cycles and ability to assess new features for business value. + Knowledge of ERP product lifecycle management, including adoption and change management. **Consideration for Top Candidates:** + Extensive experience working in the Rental or adjacent industry, preferably with ERP or Rental Management System experience + Proven experience in Product Management and/or technical background to deliver enterprise-level applications + Extreme ownership of their product and responsibilities that drives deliverables + Experience working within B2B and B2B2C organizations and integration between applications, service-layers and platforms + Experience working with operational data systems and/or acting as a data domain expert / steward, preference for Rental Management System or ERP experience. + Experience in Agile software development environment operating at scale managing multiple concurrent teams, SAFe Agile is a plus + Strong leadership in working within a matrixed organization to coordinate development, dependencies and risks for product delivery **Travel Requirements:** + Ability to travel ~20% of time + Travel typically to Cat Digital Hubs and/or to Dealers in various regions **Summary Pay Range:** $156,000.00 - $253,560.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. **Benefits:** Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits. + Medical, dental, and vision benefits* + Paid time off plan (Vacation, Holidays, Volunteer, etc.)* + 401(k) savings plans* + Health Savings Account (HSA)* + Flexible Spending Accounts (FSAs)* + Health Lifestyle Programs* + Employee Assistance Program* + Voluntary Benefits and Employee Discounts* + Career Development* + Incentive bonus* + Disability benefits + Life Insurance + Parental leave + Adoption benefits + Tuition Reimbursement * These benefits also apply to part-time employees Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at **************************** **Posting Dates:** November 18, 2025 - December 7, 2025 Any offer of employment is conditioned upon the successful completion of a drug screen. Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply. Not ready to apply? Join our Talent Community (*********************************************** .

Job Title: Director, Digital Marketing and CRM Department: Marketing Reports to: VP of Marketing and CXO Status: Full-Time, Exempt Summary of Duties and Responsibilities The Director of Digital Marketing & CRM leads the organization's digital marketing and CRM strategies to drive audience acquisition, engagement, retention, and revenue growth. This role sets the overall direction for digital initiatives, enhances website performance, and cultivates the customer journey across all digital touchpoints. The Director oversees campaign strategy, determines audience segmentation, and stewards patron engagement, leveraging data and analytics to measure results and continuously optimize performance, ROI, and KPI's. Working collaboratively across departments, this role ensures that digital marketing and CRM initiatives align with organizational goals, brand identity, and audience development priorities, strengthening patron loyalty and advancing the organization's mission through impactful digital engagement. Essential Duties and Responsibilities CRM - Patron Journey Map and continually refine the patron journey from prospecting and first purchase to multi-ticket buying, season subscriptions, and audience reactivation. Define communications strategy for each buyer stage and develop trackable metrics to measure success. Develop and execute digital strategies to attract and retain audiences using CRM platforms (Tessitura, Prospect2), search, digital ads, and integrated database campaigns. Continuously analyze the TSC patron database to uncover patterns in purchasing behavior, identify emerging opportunities, and address potential challenges. Enhance patron profiles by integrating additional data points-such as interests, engagement history, and communication preferences-to build richer audience segments. Use insights to create more precise and effective campaign lists, ensuring outreach efforts are tailored to the needs and behaviors of each patron group. Lead targeted acquisition and retention programs aimed at increasing attendance frequency and lifetime value. Partner with digital agencies, marketing, programming, and ticketing on the development and execution of digital campaigns to include digital campaigns, direct mail, SMS, and email creation. Analytics Develop suite of tracking reports to measure success at each stage of the patron journey. Oversee placement of tracking pixels and analytics tags across digital platforms for comprehensive campaign and website performance reporting. Oversee selection and list pulls for all marketing efforts to include response rate reporting and ROI. Present regular performance reports and strategic recommendations to senior management. Website/E-Commerce Direct ongoing website improvements to enhance usability, accessibility, mobile responsiveness, and performance; implement conversion optimization strategies and accessibility standards. Oversee SEO/AI optimization for the venue website, including keyword research, best practices in page structure, technical enhancements, and analytics reporting. Monitor website analytics to ensure TSC delivers a quality and user-friendly online experience resulting in an effective distribution of information and high conversion rates. Provide recommendations for improvement. Stay current on digital marketing, analytics, SEO, AI and website trends, introducing new approaches to keep the organization at the forefront of industry standards. Collaborate with the ticketing department in the development and integration of new marketing technology. Leadership and Strategic Responsibilities Develop annual operating and capital budget and monitor monthly expenses. Deploy patron survey according to show schedule and route results to internal stakeholders. Collaborate with CXO on research projects that inform patron behavior, audience segmentation, and psychographics. Manage and mentor the digital marketing and CRM team, providing leadership, guidance, and professional development while fostering a culture of accountability, collaboration, and continuous improvement. Perform other duties and responsibilities as assigned, consistent with the scope, leadership expectations, and strategic objectives of the role. Required Education and Experience Bachelor's degree in Marketing, Data Analytics, Business Administration, Communications, or a related field is required. Minimum seven (7) years of progressive leadership experience in digital marketing; venue, nonprofit, or entertainment sector background preferred. Demonstrated expertise in SEO/AI optimization, website management, CRM platforms, digital advertising, and audience acquisition and retention strategy. Proven success in developing and executing data-driven campaigns that enhance customer engagement, strengthen loyalty, and increase lifetime value. Hands-on experience with Tessitura, Prospect2, or equivalent CRM/email automation platforms preferred. Strong background in strategic planning and project management experience. Established ability to manage and mentor digital marketing teams, drive results, and communicate complex strategies clearly to leadership. Proficient in interpreting complex data sets and translating insights into actionable strategies, and driving continuous improvement. Experience managing external agency relationships and vendor partnerships to support digital initiatives and ensure alignment with organizational goals. Knowledge of performing arts and the entertainment industry preferred. Required Skills & Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are general guidelines based on the minimum experience, knowledge, skill, and or ability required. Individual abilities may result in some deviation from these guidelines. To perform effectively in this position, the incumbent must have: Exceptional written and verbal communication skills, with the ability to articulate complex strategies clearly and persuasively to diverse audiences. Excellent organizational, interpersonal, and collaborative skills to successfully work across departments to achieve organizational goals. Demonstrated proficiency in developing, analyzing, and interpreting data to inform strategy, improve campaign performance, and enhance audience engagement. Experience applying test-and-learn methodologies, A/B testing, and performance optimization techniques to refine digital marketing and CRM initiatives. Proven ability to develop, monitor, and manage departmental budgets, ensuring fiscal responsibility and alignment with strategic objectives. Strategic thinker with a proactive, solutions-oriented mindset and exceptional attention to detail. Highly organized with strong time management skills and the ability to balance multiple priorities, projects, and deadlines in a dynamic, fast-paced environment. Self-motivated leader who demonstrates sound judgment, accountability, and the ability to work both independently and collaboratively to drive results. Demonstrated leadership with the ability to motivate teams, foster professional growth, and cultivate a culture of innovation, excellence, and shared success. Ability to deal with a range of styles and behaviors in a tactful, positive, and professional manner. Computer Skills Advanced proficiency in Microsoft Office 365, with a strong command of Excel and Access for data analysis and reporting. Knowledge in Google Analytics, with the ability to develop monthly performance reports and provide data-driven recommendations for improvement. Skilled in creating professional presentations using PowerPoint. Knowledge and use of marketing automation software and ticketing systems. Experience in writing queries and manipulating data to generate reports and developing targeted mailing lists. Other Skills and Abilities Demonstrated ability to build and maintain long-term, trust-based work relationships across all departments Creative thinker, consistently looking for innovative ways to solve problems and achieve goals Effectively manage a team to complete tasks in a fast-paced environment Attention to detail is essential due to the need for accuracy in this position as well as for meeting tight deadlines Desire to work as a team player and assist when and where needed. Desire and ability to accept all levels of challenges. Exhibit a professional appearance. Maintain a dependable, professional, and courteous office environment. Ability to demonstrate a positive, helpful attitude at all times. This position requires the ability to work varied shifts and extended hours, including evenings, weekends, and holidays, to meet operational needs. Physical Job Requirements The physical requirements and demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. This position will require sitting for extended periods, standing, bending, and walking, as well as using fine motor skills, such as finger dexterity for typing. Occasionally lifting, carrying, moving, pushing, and pulling up to 40 lbs. or more. Ability to occasionally reach, bend, twist, stoop, stack, crouch, kneel, and balance when performing job duties in varying work areas such as confined spaces. Ability to operate a computer keyboard and mouse, and to handle other office equipment. Ability to physically stand, walk, and climb stairs on a consistent basis. A candidate must have the physical and mental capacity to effectively perform all essential functions described. Vision abilities include close vision, distance vision, and the ability to adjust focus to effectively use mobile devices, and electronic devices such as tablets, iPads, and computer screens. This position could be exposed to loud noises, and frequent phone conversations, and requires average to above average visual acuity and hearing. Most of this job will be performed indoors in a climate-controlled environment. Certificates, Licenses, Registrations Must be able to qualify for licenses and permits if required by federal, state, and local regulations during the course of employment. The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all the responsibilities, duties, and skills required for the position. All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees. With a career at The Smith Center for the Performing Arts, you really benefit! We offer: Creative and collaborative work culture Competitive compensation Comprehensive health, dental, and vision insurance plans Employee Assistance Program- including counseling, wellness programs, and financial support services. Flexible Spending Account (FSA) & Health Savings Account (HSA) options to help you save on eligible medical expenses with pre-tax dollars. Flexible Time Off Policy Paid Holidays and Personal Holiday Time 401(k) retirement savings plan eligibility on your start date with employer match Employer-paid disability insurance coverage Supplemental benefits offered such as accident, critical illness, hospital indemnity coverage, pet insurance, and employee-only discounts. Safe and paid parking on-site Exclusive early access, employee discounts, and complimentary tickets to world-class performances and events Professional development and career growth opportunities Discounts on Starbucks products and merchandise Limitations and Acknowledgments The Americans with Disabilities Act requires that reasonable accommodations be made for qualified individuals to help perform the required duties and tasks of the position. Reasonable accommodation is available for qualified individuals with disabilities upon request. The Smith Center for the Performing Arts (TSC) is an Equal Opportunity Employer that complies with the laws and regulations set forth under EEOC. Diversity, Equity, and Inclusion Mission Statement At The Smith Center for the Performing Arts (TSC) diversity, equity, and inclusion are at the core of who we are. Our commitment to these values is unwavering. They are central to our mission and to our impact on the community. We know that having varied perspectives helps generate better ideas to solve the complex problems of a changing-and increasingly diverse-world. We believe that a variety of opinions, approaches, perspectives, and talents are the cornerstones of a strong and flexible organization. TSC strives to champion diversity, equity, and inclusion for all.

THE OPPORTUNITY The Manager, Marketing Analytics supports multi-channel customer marketing programs by providing insights, analysis, and recommendations that improve marketing and conversion effectiveness. This role is responsible for collaborating across enrollment marketing, admissions, and technology teams to optimize digital marketing programs (paid, earned, and owned mediums) to enhance and influence customer acquisition, segmentation, targeting, and return on marketing investment. As a proactive, collaborative partner, this position will clearly display and articulate actionable insights to influence data-driven marketing decisions. WHAT YOU WILL DO Evaluate the effectiveness of marketing actions, recommend segmentation approaches, and deliver actionable insights to improve engagement and lifetime value. Develop and track key performance metrics related to marketing effectiveness and impact on conversion (enrollment) and lifetime value; responsible for developing and maintaining analytics reports and dashboards on web traffic, lead generation, marketing attribution, and program enrollment trends to provide insight to key stakeholders. Leverage advanced data tools, including artificial intelligence (AI), to automate data processing and analysis workflows, enhancing efficiency and expanding analytics capabilities across the Marketing team. Use statistical analysis, testing, and modeling to provide strategic recommendations for optimizing the College's marketing budget and tactics to maximize return on investment. Conduct quantitative research, experiments, and A/B tests designed to improve and optimize conversion rates across a variety of owned and paid digital channels: paid and organic search, display advertising, email, and web properties. Serve as a consultative lead with campus partners for all digital media (paid, earned, and owned) strategies aimed to move target audiences from awareness to enrollment to lifelong engagement with the College. Lead overall learning agenda, and the design, generation, and evaluation of customer insights and strategies for data collection. Share in development and reporting of industry trends, best practices, and opportunities to internal team. Adopts Agile methodologies and practices (Scrum framework) to ensure efficient and productive execution of work. Expected to collaborate with Agile team members to meet the full team's sprint goals. Assumes additional responsibilities as required. YOUR TEAM WILL INCLUDE N/A WHAT EDUCATION AND SKILLS YOU WILL NEED Bachelor's Degree in analytics, statistics, computer science, marketing or other business-related field. A minimum of 4-6 years of experience focused on business and/or marketing intelligence, marketing campaign measurement, and/or sales database management. Highly analytical and detail-oriented. Conscientious in regard to managing data and analytical quality. Advanced quantitative and statistics knowledge. Proven experience with data analysis tools (Excel), marketing automation software, digital analytics platforms (Google Analytics or Adobe Analytics); cloud-based CRM (Salesforce's Salescloud and or Marketing cloud); data visualization tools (such as Tableau, Google Data Studio or Qlik); and market research tools. Familiarity with AI tools (Copilot, ChatGPT) for research, data and analysis tasks. Strong Web, print, social, and verbal writing and communication skills. Understanding of usability and user-centered design. Team-oriented and self-motivated, with the ability to think creatively and analytically; able to work effectively in an autonomous environment when needed. A deep interest in the latest developments, industry trends, and best practices for digital marketing, paid media and market research business analytics. Envisions and proposes new methods to perform tasks that support ET&A; takes thoughtful risks; and accepts new and ongoing initiatives, objectives, and solutions to gain sought-after results. Anticipates and embraces change; demonstrates willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions. HOW AND WHERE YOU WILL WORK Hybrid working arrangements available with at least one day a week in the office and others as needed and required at the manager's discretion. ADDITIONAL SKILLS YOU MAY HAVE Master's Degree a plus, not preferred if experience with latest technology and marketing trends are demonstrated. Experience working in an Agile organization preferred. Experience with SQL, R or Python a plus. This is an exempt position with the following pay range: $81,635-90,706 depending on a candidate's experience; the role is also eligible for bonuses based on performance and budget. Babson College offers a comprehensive benefits package for full-time employees working at least 28 hours per week. Insurance Coverage: Medical, dental, vision, group life and long-term disability insurance, business travel accident insurance, and mental health benefits. Time Off: Starting at 3 weeks of vacation annually, 2 weeks of sick time, 1 week of paid family illness time, 6 weeks of paid parental leave, and 12 paid holidays per year. President's holidays are determined each year. Retirement: Participation in a 403(b) retirement plan with mandatory employee contributions and a 4:1 employer match. Additional Benefits: Wellbeing programs, virtual fitness platform, and employee assistance program. All questions or concerns about this posting should be directed to the Office of Human Resources at *************.

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer! A Brief Overview As the Digital Marketing Director, Touring you will lead the development and execution of strategic digital marketing campaigns that drive ticket sales, fan engagement, and tour visibility for a diverse roster of artists and national live events. You'll work at the intersection of artists, agents, managers, media partners, and internal stakeholders, ensuring every campaign is optimized for performance, aligned with artist branding, and built for fan discovery. What you will do Own the end-to-end digital marketing lifecycle for tours-from pre-sale through show date-developing and executing comprehensive campaigns across paid media (Meta, Google, TikTok, programmatic), CRM, email, SMS, social, and digital advertising channels. Guide the development of digital-first creative assets including teasers, animated ads, and social-ready video content. Lead on-site content shoots in collaboration with internal creative teams, ensuring brand consistency, high-quality output, and innovation aligned with industry trends. Supervise CRM strategies including audience segmentation, remarketing, and fan outreach via email and SMS. Design and implement audience acquisition and engagement plans using platform insights and past campaign performance. Analyze campaign performance across all digital touchpoints, translating data into actionable insights. Provide regular reporting to internal teams, leadership, artists, and external partners to inform strategy and optimize results. Work closely with digital platforms (Spotify, Meta, TikTok, etc.), ticketing partners (Ticketmaster, AXS), and internal teams to activate innovative marketing opportunities, integrate tracking technologies, and maximize campaign impact. Set and oversee strategic budget allocation, targeting strategies, and platform-specific tactics throughout campaign phases. Continuously identify and share emerging trends and tools to evolve campaign approaches. Education Qualifications BA/BS Degree (4-year) (Advanced Degree Preferred) Marketing, Digital Marketing, Business Administration, or similar Experience Qualifications 8-10 years of experience in digital marketing, ideally within the live entertainment, music, or ticketing industries Skills and Abilities Experience at a live music promoter, talent agency, or label marketing department Deep understanding of digital media buying, artist marketing, and fan acquisition strategies Proven ability to manage high-volume tour schedules and multi-market rollouts Strong project management and communication skills with the ability to influence multiple stakeholders Passion for live music and a working knowledge of artist brands and fan communities across multiple genres Ability to thrive in a fast-paced environment and juggle competing deadlines and priorities Familiarity with tour settlements, marketing allocations, and cost tracking Understanding of cross-functional workflows between ticketing, creative, and local marketing teams Experience supporting global or stadium-level tours a plus Qualifications (ALL) BA/BS Degree (4-year) (Advanced Degree Preferred) Marketing, Digital Marketing, Business Administration, or similar 8-10 years of experience in digital marketing, ideally within the live entertainment, music, or ticketing industries Experience at a live music promoter, talent agency, or label marketing department Deep understanding of digital media buying, artist marketing, and fan acquisition strategies Proven ability to manage high-volume tour schedules and multi-market rollouts Strong project management and communication skills with the ability to influence multiple stakeholders Passion for live music and a working knowledge of artist brands and fan communities across multiple genres Ability to thrive in a fast-paced environment and juggle competing deadlines and priorities Familiarity with tour settlements, marketing allocations, and cost tracking Understanding of cross-functional workflows between ticketing, creative, and local marketing teams Experience supporting global or stadium-level tours a plus Payscale: $88,169/yr - $133,590/yr Bonus: (If applicable) This position is eligible for a bonus under the current bonus plan requirements. Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings. AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer! A Brief Overview The Director Marketing-Touring will lead tours ranging from theaters to stadiums in low or high volume capacity. This position will liaison between the Talent Buyer, Agency, Manager, and Record Label while communicating directly with local and digital marketers. The Director Marketing-Touring will oversee the development and execution of marketing and promotional plans for artists and develop new strategies for the marketing spend in addition to rolling out long-term marketing initiatives. What you will do Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions. Oversee the development and execution of marketing and promotional plans for artists. Develop new strategies for the marketing spend and roll out long-term marketing initiatives. Collaborate with Finance to track expenses and invoices. Generates budgets based on valuable input from past experiences, current situations and future trends. Takes prompt action to avoid budget variances by booking and tracking advertising and media. Book and account for advertising and media ensuring funds are allocated to correct partners. Conduct marketing research and compile businesses for promotions based on fan interest/demographics including influencers. Build and cultivate relationships within the industry to represent touring. May be responsible for other duties day of show including but not limited to overseeing house photographers, direct management of venue websites, live updates on social media day of show, escort media, coordinate meet and greets and guest list. Education Qualifications BA/BS Degree (4-year) (Advanced Degree Preferred) Experience Qualifications 6-8 years Skills and Abilities Strong knowledge of social media and online marketing initiatives and strategies Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) Ability to demonstrate creativity and documented immersion in Social Media Exceptional interpersonal skills with the ability to build and cultivate relationships Must be detail-oriented, can multi-task in a fast paced environment and manage multiple campaigns and projects at once. Knowledge of the music industry and artist demographics preferred Qualifications (ALL) BA/BS Degree (4-year) (Advanced Degree Preferred) 6-8 years Strong knowledge of social media and online marketing initiatives and strategies Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) Ability to demonstrate creativity and documented immersion in Social Media Exceptional interpersonal skills with the ability to build and cultivate relationships Must be detail-oriented, can multi-task in a fast paced environment and manage multiple campaigns and projects at once. Knowledge of the music industry and artist demographics preferred Payscale: $88,169/yr - $133,590/yr Bonus: (If applicable) This position is eligible for a bonus under the current bonus plan requirements. Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings. AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.

External Applicants: Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the . Cover Letter and Supporting Documents: Navigate to the "My Experience" application page. Locate the "Resume/CV" document upload section at the bottom of the page. Use the "Select Files" button to upload your cover letter, resume, and any other required supporting documents. You can select multiple files. Important Note: The "My Experience" page is the only opportunity to attach your cover letter, resume, and supporting documents. You will not be able to modify your application or add attachments after submission. Current Employees: Apply from your existing Workday account in the Jobs Hub. Do not apply from this website. A cover letter is required for all positions; optional for facilities, campus services, and hospitality roles unless otherwise specified. Summary Overview The Wake Forest University School of Business is seeking qualified candidates for the role of Associate Director, Digital Marketing. The Associate Director, Digital Marketing is responsible for the execution and optimization of digital marketing efforts across our portfolio of graduate programs. Working in close partnership with the Sr. Associate Director, Enrollment Management Marketing and our external marketing agency, this person will oversee the planning, implementation, and performance tracking of campaigns across paid search, paid social, display, retargeting, and other digital platforms. This role requires a strong grasp of digital strategy, a keen eye for messaging, and the ability to manage campaigns with varying audience segments and enrollment goals. About the Role Essential Functions: Develop and manage digital marketing strategies that drive awareness and enrollment across multiple graduate business programs. Serve as the primary point of contact for our digital marketing agency, providing guidance on campaign objectives, messaging, targeting, and performance expectations. Analyze performance data and marketing metrics to optimize campaign effectiveness, improve ROI, and inform strategic decisions. Collaborate with internal stakeholders to align digital efforts with broader marketing and enrollment goals. Recommend ad creative and messaging tailored to specific program audiences Monitor digital advertising trends and platforms to identify new opportunities for reaching target audiences. Manage channel mix and budget allocation to maximize reach and conversion across platforms Ensure all campaigns adhere to brand standards and reflect the unique strengths of each program. In partnership with the School's Associate Director, Marketing & Communications - Social Media, manages the social media ambassador program, guiding student content creators to produce authentic, engaging posts that align with platform standards and brand guidelines while preserving the genuine student voice. Other Functions: Performs other related duties as assigned Required Education, Knowledge, Skills, Abilities: Bachelor's degree in marketing, communications, business, or a related field. Minimum of 3-5 years of experience managing digital marketing campaigns Demonstrated experience in paid media strategy, campaign execution, and performance reporting. Strong understanding of audience segmentation, lead generation funnels, and digital ad platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager). Exceptional communication skills with the ability to translate data into actionable insights. Highly organized, detail-oriented, and able to manage multiple campaigns at once. Preferred Education, Knowledge, Skills, Abilities: Accountabilities: Responsible for own work only. Physical Requirements: Work primarily involving sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned. Environmental Conditions: Climate controlled, office setting. Additional Job Description About Us Wake Forest University Wake Forest University is a private, coeducational institution dedicated to academic excellence in liberal arts, graduate, and professional education. With over 5,400 undergraduates and 3,400 graduate and professional students, the student-faculty ratio is 11:1. Wake Forest is a collegiate university offering a vibrant, intellectual community with a rich cultural life, an impressive array of facilities, and a strong athletics program competing in the Atlantic Coast Conference (ACC). Since its founding, the University has adopted the motto Pro Humanitate, which is exemplified by a deep institutional commitment to public service and engagement with the world. For more information, visit: *********************** Wake Forest University is located in Winston-Salem, a beautiful, mid-sized city centrally located in the Piedmont-Triad region of North Carolina. A family-friendly city with high quality schools, a wide selection of restaurants and shops, outdoor recreational activities, and numerous special events, it is known for its vibrant and thriving arts and innovation scenes. Residents enjoy proximity to the beautiful Blue Ridge Mountains (1.5 hours) and Atlantic beaches (4 hours), a moderate climate with four distinct seasons, and a very reasonable cost of living. Winston-Salem offers many of the amenities of a large city but with the sense of community and quality of life of a small town. For more information, visit: ************************** The School of Business The AACSB-accredited, nationally ranked Wake Forest University School of Business offers undergraduate academic programs in Accountancy, Finance, Business and Enterprise Management, and Mathematical Business as well as graduate programs encompassing the Master of Science in Accountancy (MSA, Online MAcc), Master of Science in Business Analytics (MSBA, on-ground and online), Master of Science in Management (MSM), and Master of Business Administration (MBA - on-ground, hybrid and online). Courses are offered at the beautiful home campus in Winston-Salem, the Wake Forest University Charlotte Center, and/or online depending upon the chosen program. Wake Forest University continues to rank as a top school for undergraduate business education (ranked #21 by Poets & Quants for Best Undergraduate Business Programs in 2022). Wake Forest MSA students have earned the #1 CPA Pass Rate more than any other school in the past 20 years, and the MSA Program has been listed as a “Top 20 Program” by the Public Accounting Report. For 2023, U.S. News & World Report ranked the part-time MBA Program #1 in North Carolina and #19 in the nation while The Economist ranked the MSM Program as #2 in Career Opportunities and #5 overall for 2021. For more information about the School of Business, visit: ************************** Farrell Hall and the Charlotte Center Located on the main campus of Wake Forest University, Farrell Hall is an inspiring, four-level, 130,000-square foot structure featuring state-of-the-art technology and groundbreaking design to create an environment in which faculty-staff-student engagement and interaction thrives. Located in the heart of uptown Charlotte near some of the city's most influential businesses, the 30,0000 square foot WFU Charlotte Center houses our on-ground and hybrid MBA Programs. To learn more about careers at Wake Forest University, the Winston-Salem community and our other locations and entities, please visit our Career Site at *************************** Disclaimer: This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee's supervisor. In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final candidates being considered for employment. The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status. If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact ask ********** . Time Type Requirement Full time Note to Applicant: This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor. In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment. Equal Opportunity Statement The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status. Accommodations for Applicants If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact Ask********** or **************.

Job Title:Assistant Director, Digital Design & Marketing Department: Marketing Reports to: Director of Marketing and Strategic Communications Status: Full-Time, Salaried/Exempt, Benefited, Professional Staff The Assistant Director of Digital Design & Marketing will be responsible for planning, development, and execution of the School's digital strategy across campus. This position will balance the creative and analytical sides of building brand and digital strategy while wearing multiple hats to flex both strategically and tactically. As an integral member of the storytelling team, key responsibilities include building brand awareness, enhancing the school's digital presence, and producing compelling content that resonates with prospective students, current students, parents, alumni, and other stakeholders. MISSION AND COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, AND BELONGING The Webb Schools are committed to fostering an inclusive school community characterized by openness, acceptance, and empathy, where all members are valued, respected, and supported. Our community is strengthened by the diverse views, beliefs, backgrounds, and experiences of our students, faculty, staff, and alumni. Embracing diversity in all its many forms is essential to our mission: in particular, our call to provide an exemplary learning community that nurtures future leaders who will act with honor and moral courage and serve with a generous spirit. For more on our values and commitment to DEI initiatives, click here. ESSENTIAL DUTIES AND RESPONSIBILITIES Specific responsibilities include, but are not limited to: Digital Marketing & Social Media Partnering with the Director of Marketing to develop long-term digital strategic vision, and to communicate, track and measure progress. This includes managing digital agencies, freelance contractors, analytics tools, and reporting. Crafting, setting up, and monitoring Google AdWords and Meta campaigns, creating landing pages and microsites, A/B testing, creating reports and tracking KPIs, and primary website integration. Social Media strategy, content creation, posting, monitoring, reporting, and tracking KPIs. Own and manage the School's social media platforms (e.g., Instagram, Facebook, YouTube, Vimeo, etc.). Develop, implement, and manage the social media content calendar to ensure consistent, engaging posts that align with the school's messaging, goals, and brand guide. Create and post regular content (photos, videos, graphics, and written posts) that highlights the programs, achievements, events, and community life. Monitor and respond to social media comments and messages in a timely and professional manner. Collaborate with key stakeholders to strategize ways to drive engagement. Collaborate with cross-functional teams to create engaging content for social media, email marketing, and website platforms. Design & Content Creation In the context of key messaging and brand guidelines, create written and visual content that builds a consistent and authentic narrative about the school community, culture, programs, and people. Written content includes articles, blogs, social posts, email campaigns, and more. Visual content includes photography, videography, slide decks, branded visual assets, and more. Solicit, create, edit, and publish key digital content for the website, such as news stories, blog posts, and articles that highlight the school's activities and programs. Develop relationships with faculty, staff, administration, parents, and students to find and share stories that highlight school achievements, student success, and community involvement. In collaboration with the development team, create innovative content that supports fundraising efforts. Assist with the production of the school magazine and other publications. Website Website updates and maintenance, Google Analytics reporting, and KPI tracking. Content creation. Periodically review website pages for accuracy and relevance to ensure consistency and maximize impact. Ensure the website has up-to-date photos and videos that accurately and authentically represent the school's programs and community. Identifying the latest trends, best practices, and technologies affecting our industry. Perform other duties as assigned. EDUCATION AND EXPERIENCE Education: Bachelor's degree in marketing, business, or related field from an accredited 4-year institution required. 5+ years of digital marketing experience, preferably in education. Experience working in communications, branding, or marketing, with a focus on content creation and storytelling. OTHER SKILLS & REQUIREMENTS The candidate must demonstrate sound judgment in organizing and prioritizing a diverse workload, which includes both large-scale projects and smaller tasks. Strong understanding of SEM, SEO, social media marketing, email, and content marketing. In-depth experience with Google AdWords, Google Analytics, Meta/Facebook Ads, lead generation, conversion optimization, Canva, Google Workspace, etc. Exemplary and meticulous proofreading and editing skills. Excellent communication skills (verbal and written) including active listening. Strong project management and organizational skills. Relationship skills: ability to develop and sustain cooperative working relationships - both internal and external. Organizational skills/Multi-tasking: Exceptional time management and organization skills with the ability to allocate one's time effectively, work under pressure, and meet tight deadlines; ability to handle multiple demands and competing priorities; ability to prioritize workload; and an ability to work at a detailed level. Energetic self-starter with the ability to thrive in a fast-paced environment. The ability to adapt swiftly to evolving needs and situations is crucial. Intrapersonal: A willingness to learn in a dynamic environment that includes new ideas and innovation, intellectually curious, adaptable, and ambitious. Strong accountability combined with strong work ethics and enthusiasm for teamwork. Working knowledge of Adobe Create Suite, and Blackbaud a plus. Tech savvy and comfortable with data. The perfect candidate brings energy, enthusiasm, and a genuine passion for education and working within a school environment. Utilizes tact, discretion, and good judgment always, especially when exposed to confidential or sensitive material. Personable, professional, with a positive attitude and ability to adapt. OTHER REQUIREMENTS A criminal background check is required and must be successfully completed before employment can begin. PROFESSIONAL QUALITIES OF WEBB FACULTY & STAFF Contributes to the delivery of the mission, vision, and values of the school community. Demonstrates inclusive and equitable practices to ensure that all members of the community feel a sense of belonging. Follows community policies and procedures and models of positive behavior. Works effectively as a team member and develops professional and productive relationships with colleagues. Understands boundaries and embraces responsibility for the care of students in loco parentis. Promotes a trust-based community by keeping appropriate confidence. Manages time effectively and meets deadlines and commitments. Communicates and responds to all school communications in a timely manner. Exhibits flexibility and adaptability to change as needed. PHYSICAL REQUIREMENTS The physical requirements of this position are those needed to successfully fulfill the job duties and responsibilities articulated above. As prescribed by law, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. COMPENSATION PHILOSOPHY Anticipated salary: $70,000 - $85,000 The Webb Schools offers competitive compensation. In setting position ranges, Webb reviews numerous factors including industry data from NAIS, CAIS and NBOA and other market data. Webb believes a strong benefits package is important for employee stability and retention. Benefits include highly subsidized health plans, robust retirement contributions, and tuition remission. The Webb Schools are an Equal Employment Opportunity Employer. We are committed to providing equal employment opportunities and do not discriminate based on perceived or actual race, color, national or ethnic origin, religion, sex, pregnancy (or any related conditions), age, marital status, military or veteran status, medical condition, gender/identity/expression, sexual orientation, or any other characteristic protected by state or federal law. *************

Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We're proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row. The Sr. Marketing Program Manager will help streamline the execution of our creative and marketing initiatives. This role oversees complex, multi-channel projects, drives alignment across marketing, design, and production and ensures that all campaigns, videos, events, and digital content move forward smoothly. We're looking for someone who is proactive, solutions-oriented, and confident managing high-volume workflows in a fast-paced environment. Duties and Responsibilities: Help lead the marketing project schedule, ensuring timelines, priorities, and resources are aligned across teams Collaborate with marketing, design, production, and external partners to deliver campaigns, videos, social content, emails, and events on time Manage workflows, production timelines, meeting agendas, and follow-ups from kickoff through completion Track deliverables, communicate updates, and maintain accountability across stakeholders Organize and maintain project files, brand assets, and creative materials for easy access and accuracy Support marketing leadership with traffic management, operational planning, and process improvements Review and edit marketing copy for accuracy, consistency, and brand alignment Partner closely with internal departments and vendors, troubleshooting issues as they arise Balance multiple high-priority projects while maintaining clarity, organization, and momentum Perform additional duties as assigned to support the broader marketing team Successful Candidates Will Possess: 7-10+ years of experience in project management, traffic coordination, or production workflows (agency or in-house preferred) Strong understanding of design, video, digital marketing, and content development processes Excellent communication skills, including strong proofreading and attention to detail Highly organized with proven ability to manage multiple deadlines in a fast-paced setting Ability to anticipate challenges and resolve bottlenecks proactively Experience collaborating across marketing, production, creative, and digital teams Familiarity with style guides, creative file formats, review cycles, and production terminology Basic understanding of digital and print layout and creative workflow A collaborative, team-oriented mindset focused on clarity, efficiency, and continuous improvement Commitment to PragerU's mission of promoting American values, freedom, and critical thinking How to Apply: First review our website at **************** Read our annual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU. What We Do: We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow-intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit ******************* Salary Range: The salary target for this role is $120,0000 - $145,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. An error page could appear for several reasons. If a technical issue occurs while applying, we suggest double checking a few things. Click here for additional information.

Bowdoin College seeks a collaborative, creative, and results-oriented team member to support recruitment and enrollment efforts of the Office of Admissions. Reporting to the Director of Admissions Operations and Communications, this individual will participate in the planning and execution of a variety of marketing efforts across the web, email, social media, and interactive media platforms. This role will perform digital marketing activities and assist with the development and management of digital assets, campaigns, and content while ensuring a consistent voice, look, and brand representative of the College.

The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance. Job Description Director of Digital Marketing and Analytics The Director of Digital Marketing and Analytics in the Department of Marketing and Communications is a key leadership role responsible for developing and implementing holistic digital marketing strategies for all digital channels (marketing automation, email, web, SEO, SEM, social) that increase The American College of Financial Services' brand awareness and drive both educational revenue and strategic business outcomes. This is both a strategy and hands-on role in a fast-moving environment where self-direction is championed. They will be responsible for supervising an Email Automation Manager and Website Optimization Manager and work closely with The College's marketing agency. The Director of Digital Marketing and Analytics reports directly to the Vice President/Chief Marketing Officer. They will work closely and collaborate with members of the Marketing and Communications team and other key staff and faculty across The College. This position is currently remote but will eventually be based in our King of Prussia office under a hybrid model defined by your supervisor once the building reopens. Essential Functions: Build, plan and implement the overall digital marketing strategy for all digital marketing channels E-Commerce and Web: Lead and own the public-facing ************************** website, including SEO, UX, and CRO optimization efforts. Manage all updates to the external web presence and work closely with Marketing and the Web Services department to ensure proper execution. Own the enterprise-wide website redesign project to support a multitude of business goals, including data privacy/ADA compliance, personalization strategy, and the consolidation of the existing nine websites into one, seamless website experience. Channel Optimization: Improve conversion rates through the development and execution of structured A/B testing plans for marketing channels (web, email, forms, landing pages, etc.) Marketing Technology: Create MarTech stack roadmap and strategy, covering a spectrum of technology, including marketing automation, analytics, social publishing, email, CDP, DAM, etc. Gather and document cross-departmental requirements, research, recommend and lead the implementation of marketing software solutions. Ensure all marketing technology integrates correctly with the rest of the MarTech stack and any other relevant technology used by The College. Analytics & Reporting: Translate company-level goals to KPIs and metrics, foster data-driven decision-making, and overall accountability. Drive projects to develop multi-touch attribution models and full-funnel lifecycle reporting for Marketing efforts necessary deliverables to quantify the department's contribution to College revenue goals. Responsible for providing regular campaign performance analysis and optimization recommendations. Business Development/Admissions/Marketing Partnership: Work closely with Admissions to develop and continuously optimize CRM functionality, lead scoring, and automated communications to engage, nurture and ultimately convert leads. Partner with the Business Development team to build and manage highly targeted digital tactics to drive enrollments from client companies. Campaigns and Program Launches: Collaborate on go-to-market and promotional plans and execute using email, SEM/SEO, and web. Ensure communication of all the above with key stakeholders and cross-functional teams. Perform market research and competitive analysis. Qualifications Job Requirements Bachelor's degree required, preferably in marketing/communications with a minimum 7 years' experience in marketing and advertising, brand strategy, and digital strategy, including managing social media. 2-3 years minimum experience working in a marketing agency setting is strongly preferred. Supervisory experience required. Thorough knowledge of market segmentation, principles of marketing, integrated communication principles, and branding. Experience developing and executing marketing plans with clear objectives that are measurable. Experience implementing, managing SEO/SEM strategies, Google's Universal Analytics and Tag Manager, and UX and IU design. Ability to conceptualize creative marketing design that has a high impact. Thorough knowledge of social media measurement. Experience working with advertising and media planning/buying agencies. Excellent project management skills. A strong commitment to being part of a culture driving transformational change with a start-up mindset, while honoring The College's history as the nation's oldest institution for financial services education. The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance. To learn more, visit The American College. In policy and practice, we encourage diversity and provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job. We are committed to maintaining a welcoming and inclusive environment. Additional Information All your information will be kept confidential according to EEO guidelines.

The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance. Job Description Director of Digital Marketing and Analytics The Director of Digital Marketing and Analytics in the Department of Marketing and Communications is a key leadership role responsible for developing and implementing holistic digital marketing strategies for all digital channels (marketing automation, email, web, SEO, SEM, social) that increase The American College of Financial Services' brand awareness and drive both educational revenue and strategic business outcomes. This is both a strategy and hands-on role in a fast-moving environment where self-direction is championed. They will be responsible for supervising an Email Automation Manager and Website Optimization Manager and work closely with The College's marketing agency. The Director of Digital Marketing and Analytics reports directly to the Vice President/Chief Marketing Officer. They will work closely and collaborate with members of the Marketing and Communications team and other key staff and faculty across The College. This position is currently remote but will eventually be based in our King of Prussia office under a hybrid model defined by your supervisor once the building reopens. Essential Functions: Build, plan and implement the overall digital marketing strategy for all digital marketing channels E-Commerce and Web: Lead and own the public-facing ************************** website, including SEO, UX, and CRO optimization efforts. Manage all updates to the external web presence and work closely with Marketing and the Web Services department to ensure proper execution. Own the enterprise-wide website redesign project to support a multitude of business goals, including data privacy/ADA compliance, personalization strategy, and the consolidation of the existing nine websites into one, seamless website experience. Channel Optimization: Improve conversion rates through the development and execution of structured A/B testing plans for marketing channels (web, email, forms, landing pages, etc.) Marketing Technology: Create MarTech stack roadmap and strategy, covering a spectrum of technology, including marketing automation, analytics, social publishing, email, CDP, DAM, etc. Gather and document cross-departmental requirements, research, recommend and lead the implementation of marketing software solutions. Ensure all marketing technology integrates correctly with the rest of the MarTech stack and any other relevant technology used by The College. Analytics & Reporting: Translate company-level goals to KPIs and metrics, foster data-driven decision-making, and overall accountability. Drive projects to develop multi-touch attribution models and full-funnel lifecycle reporting for Marketing efforts necessary deliverables to quantify the department's contribution to College revenue goals. Responsible for providing regular campaign performance analysis and optimization recommendations. Business Development/Admissions/Marketing Partnership: Work closely with Admissions to develop and continuously optimize CRM functionality, lead scoring, and automated communications to engage, nurture and ultimately convert leads. Partner with the Business Development team to build and manage highly targeted digital tactics to drive enrollments from client companies. Campaigns and Program Launches: Collaborate on go-to-market and promotional plans and execute using email, SEM/SEO, and web. Ensure communication of all the above with key stakeholders and cross-functional teams. Perform market research and competitive analysis. Qualifications Job Requirements Bachelor's degree required, preferably in marketing/communications with a minimum 7 years' experience in marketing and advertising, brand strategy, and digital strategy, including managing social media. 2-3 years minimum experience working in a marketing agency setting is strongly preferred. Supervisory experience required. Thorough knowledge of market segmentation, principles of marketing, integrated communication principles, and branding. Experience developing and executing marketing plans with clear objectives that are measurable. Experience implementing, managing SEO/SEM strategies, Google's Universal Analytics and Tag Manager, and UX and IU design. Ability to conceptualize creative marketing design that has a high impact. Thorough knowledge of social media measurement. Experience working with advertising and media planning/buying agencies. Excellent project management skills. A strong commitment to being part of a culture driving transformational change with a start-up mindset, while honoring The College's history as the nation's oldest institution for financial services education. The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance. To learn more, visit The American College. In policy and practice, we encourage diversity and provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job. We are committed to maintaining a welcoming and inclusive environment. Additional Information All your information will be kept confidential according to EEO guidelines.

The Digital Marketing Strategist plays a key role in driving Hawai'i Pacific University's digital marketing performance through data-driven strategy, technical expertise, and compelling content. This position is responsible for optimizing HPU's online presence via search engine optimization (SEO), pay-per-click (PPC) campaign management, performance tracking, and website content development. The strategist will partner closely with IT, external vendors, and the internal marketing team to improve lead generation, support student recruitment, and strengthen HPU's digital ecosystem. This individual contributor role requires strong technical skills, analytical thinking, and an understanding of the customer journey to implement strategies that elevate the university's digital footprint. Compensation: $48,000 - $56,000 per year Commensurate with skills and experience. This is a full-time, exempt, on-site position, located in downtown Honolulu (Harbor Court). Qualifications: Minimum Qualifications: * Bachelor's degree in marketing, business, communications, new media, or related field. * 5-7 years of digital marketing experience, including paid campaign execution, SEO, and analytics. * Demonstrated proficiency in Google Ads, Meta Ads, GA4, and Google Tag Manager. * Proficiency with SEO tools such as Moz, SEMrush, or Ahrefs. * Experience working within CMS platforms. * Familiarity with HTML/CSS and web content troubleshooting. Desired Qualifications: * Master's degree in business, business analytics, marketing, or a related field. * Excellent written and verbal communication skills, with experience writing for web and digital audiences. * Experience setting up and optimizing PPC conversion funnels, including audience targeting and remarketing. * Experience building and managing email templates within Constant Contact or a similar platform. * Understanding of higher education marketing and student recruitment. * Basic graphic or UX/UI design knowledge a plus. Other Qualifications: * Candidates must be legally authorized to work in the United States. Visa sponsorship and relocation allowance is not available for this position. * Report to work obligations to support the department and may require work during HPU's winter break, if necessary. * This position may be considered an essential position with report to work obligations depending on the type of emergency, campus closure, or evacuation. * Occasional evening or weekend work may be required to support campaign launches, major initiatives, or "all hands" projects/events. * Must meet training and background check qualifications and comply with the Protection of Minors policy. * Upon hire, candidate must have reliable personal transportation to facilitate travel between all HPU worksites and other locations as required by the position. This includes a valid driver's license and a personal vehicle that is legally registered and insured. * Able to work all shifts and extended hours. * Successful candidate will be able to work in an environment that utilize excellent time and stress management skills. Key Responsibilities/Essential Job Functions: 1. Digital Strategy and Execution (40%) * Plan, execute, and optimize paid digital advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms. * Set up and maintain robust conversion tracking for all marketing campaigns; troubleshoot issues and partner with IT as needed. * Lead ongoing SEO strategy, implementation, and reporting to increase organic visibility and traffic. * Collaborate with web developers and IT to maintain web structure integrity and implement SEO/PPC best practices. * Own analytics dashboards and reporting using Google Analytics, GA4, Google Tag Manager, and other platforms as needed. 2. Website and Content Management (35%) * Author and update marketing-focused website content, landing pages, and lead-generation forms aligned with campaign goals and SEO best practices. * Partner with academic and administrative units to ensure program and departmental content is accurate, effective, and aligned with brand standards. * Ensure that marketing-related aspects of the website are fresh, engaging, and up to date. * Monitor and report on site analytics, providing actionable insights for improving the user experience and advancing university goals. 3. Cross-functional Collaboration and Vendor Management (20%) * Serve as the primary liaison with IT and external vendors for digital marketing tools and platforms. * Evaluate and implement digital marketing recommendations from agency partners and consultants. * Provide digital support for university-wide initiatives, campaign launches, and special projects. * Participate in university brand initiatives including digital campaign ideation and integrated marketing efforts. * Support buildouts of email marketing templates and pushes. * Contribute content ideas for digital ads, campaigns, and social integration as needed. 4. Performs other related duties as assigned (5%) * Actively participates as an effective member of team by completing assigned duties, accepting additional assignments or reassignments. * Assists with seasonal peaks. This description is not designed to list all activities, duties or responsibilities which may be required for this job. Other duties, responsibilities and activities may be assigned at any time. Hawaii Pacific University is an Equal Opportunity Employer committed to fostering a diverse, equitable environment in which faculty and staff can excel irrespective of race, color, national origin, sex, disability, age, genetic information, sexual orientation, gender identity/expression, marital status, or any other protected class covered by state and federal law. Hawaii Pacific University encourages applications from veterans and individuals with disabilities. A pre-employment background investigation is performed on candidates selected for employment.

Salary Range: Salary commensurate with experience and qualifications About SMU SMU's more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University's small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs. SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Lyle School of Engineering, Meadows School of the Arts, Simmons School of Education and Human Development, Dedman School of Law, Perkins School of Theology and Moody School of Graduate and Advanced Studies. SMU is data driven, and its powerful supercomputing ecosystem - paired with entrepreneurial drive - creates an unrivaled environment for the University to deliver research excellence. Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for global impact. SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry. About the Position: This role is an on-campus, in-person position. The Executive Director for Marketing and Strategic Communications will lead the Dedman Law Marketing and Communications team in developing and implementing a cutting-edge marketing and communications strategy campaign to highlight the strengths of Dedman Law. This position will manage and enhance the school's brand image and messaging across various channels, including the law school's website, email communications, and social media for faculty, staff, centers, clinics, etc. The executive director will work with the Dean and other staff to craft a communications plan for key external audiences and collaborate with media outlets and stakeholders to enhance the law school's visibility. The goal of this position is to communicate information about and enhance the reputation of Dedman Law internally and externally-regionally, nationally, and globally. Essential Functions: * Develop communications strategy and implement marketing campaign to highlight the strengths of Dedman School of Law. Work with the Dean and other law staff in the administration to craft a communications plan for key external audiences. * Overall management of the school's brand image and messaging across various channels, including the law school website and social media for faculty, staff, centers, clinics, etc. Manage a team responsible for the web, email communications, and social media presence of Dedman Law, as well as oversee the creation of printed materials for both internal and external use. This involves planning, writing, honing messaging, and overseeing communication tools such as the law school's monthly newsletter, email communications, the annual magazine, media pitches, annual giving fundraising letters and emails, videos, presentations, speeches, and more. * Establish and maintain relationships with media contacts and maintain an awareness of media coverage of Dedman Law. Oversee public relations efforts on behalf of Dedman Law to promote and enhance the reputation of the school. Connect with SMU central marketing and communication to ensure university brand guidelines are upheld and Dedman Law is accurately represented and promoted in multiple channels of print and digital outlets. * Responsible for creating some content for the website, press releases, alumni magazine, social media, and alumni and stakeholder correspondence. Also responsible for the development of some content related to videography, including scripts and storyboards. * Liaise with law faculty and staff to accurately represent and promote Dedman Law to audiences. Maintain awareness of faculty scholarship, events, programs, faculty, staff, and clinic accomplishments that should be publicized. * Assist the Dean, the law school administration, alumni relations, and development with various law school board meetings, events, lectures, and programs. * Track deadlines, oversee data gathering and alumni/peer school/employer outreach efforts for law school rankings. Report out rankings results to key law school administration. Maintain awareness of new rankings and determine which ones are relevant for Dedman Law participation. * Coordinate and communicate directly with key Dedman Law alumni and stakeholders for events and Distinguished Alumni Awards. * Oversee and track marketing and external relations budget. Education and Experience: A Bachelor's degree is required, preferably degree in marketing and communication. A minimum of seven (7) years of experience is required, preferably in the areas of marketing and communication. Experience with CRM systems and data management is required, Blackbaud or Salesforce CRM is highly preferred. Salesforce Marketing Cloud, desired. Must have strong executive management skills to manage the Marketing and Strategic Communications Office at Dedman Law. Experience with annual giving fundraising preferred. Knowledge, Skills and Abilities: Candidate must have at least seven (7) years of experience in communications and/or marketing at a university, law firm, professional school, nonprofit, public or private organization is preferred. The ideal candidate must have a high degree of autonomy, must exercise independent and good judgment, and be able to manage a team. The candidate must have the ability to prioritize and manage projects to meet deadlines and delegate as appropriate to team members. The candidate must possess creative thinking skills and be a strategic thinker. Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University, foster productive internal and external relationships, and develop and maintain effective relationships with a wide range of constituencies. Candidate must demonstrate strong written and communication and editing skills, and have strong organizational, planning, and time management skills. Must have a strong attention to detail and accuracy. Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Strong project management skills are essential. Candidate must have the ability to attend/participate in some evening or weekend events as needed. Candidate must have a strong working knowledge of Microsoft Office, including Word, Excel, Outlook, and Adobe Creative Cloud. Physical and Environmental Demands: * Sit for long periods of time Deadline to Apply: December 7, 2025. EEO Statement: SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, ************, ********************. Benefits: SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution. SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU. The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.

The Marketing & Promotions Manager supports the daily operations of WGCU's marketing, communications, and audience development efforts supporting university initiatives. With a focus on growing audience engagement across on-air, digital, on-demand, and in-person platforms, the lead collaborates across departments to develop integrated campaigns aligned with both editorial and business objectives, ensuring consistent branding and messaging. WGCU is Southwest Florida's source for PBS and NPR. A member-supported service of Florida Gulf Coast University, WGCU provides educational programming that inspires, informs and engages our community. Serving all or part of 12 counties in south and Southwest Florida, with five distinct digital TV channels, two FM radio channels, two HD radio channels, and multiple websites, WGCU delivers national and international programming, and develops, produces and delivers relevant, informative and educational local programs to the region. Typical duties may include but are not limited to: * Establishes development of goals and objectives that support WGCU's strategic mission and audience growth strategy. This includes supporting WGCU strategies as a trusted news source connecting journalism and programming with audience needs. * Designs and executes multi-channel marketing campaigns that reflect WGCU's brand strategy, engaging audiences across on-air, online, on demand, and in-person platforms. * Develops campaign and special project communications in collaboration with editorial, digital and social media efforts, and strategic partners to ensure marketing efforts align with and advance WGCU's public service mission. * Supports branding initiatives, including collaborating on long-term branding campaigns with a leading SWFL advertising agency or in-house resources to differentiate WGCU from competitors. * Assists in launching new radio, TV, and digital programs/products to increase audience awareness and engagement. * Oversees social media content and collaborates with shared creative resources (graphic designers and others) to support external marketing, underwriting, development and programming departments. * Develops marketing materials and ensures consistent messaging and visuals across print, TV, digital, social and out of home advertising. * Supports copywriting process for internal departments and external communications. * Serves as primary liaison with external PR agencies and media institutions to distribute announcements on WGCU's programming, events, and strategic direction. * Tracks and reports on campaign performance; assists in evaluating marketing and PR strategies, implementing new processes and promoting best practices to risk management. * Monitors production timelines and supports project workflows by coordinating departmental activities and setting priorities for WGCU marketing campaigns and special projects. Other Duties: * Performs other job-related duties as assigned. Additional Job Description Required Qualifications: * Bachelor's degree from an accredited institution in Marketing, Communications, or other closely related field. * Three years of full-time experience directly related to the job functions. * Familiar with radio and TV production, Out of Home, digital platforms, and social media. * Professional full-time experience in marketing, communications, broadcasting, or related field. * Experience with audio or multi-media production, communications or marketing project management, graphic design, writing, photography, print layout and design, print production, and social media design. * Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Access, PowerPoint, Publisher and Outlook). Preferred Qualifications: * Master's Degree from an accredited institution in marketing, advertising, communications, or related field. * 5 years Professional full-time experience in marketing, communications, broadcasting, or related field. * Experience working in higher education. Knowledge, Skills & Abilities: * Knowledge of marketing principles, including promotion and public relations. * Knowledge of media production, communication, and dissemination techniques and methods, including alternative ways to inform and entertain via written, verbal, and visual media. * Excellent interpersonal, verbal and written communication skills. * Skill in completing assignments accurately and with attention to detail. * Strong organizational skills and an ability to prioritize and complete simultaneous projects within deadlines. * Ability to work successfully as both a member of a team and independently with minimal supervision. * Ability to work under pressure and meet close deadlines. * Ability to take initiative to plan, organize, coordinate and perform work in various situations when numerous and competing demands are involved. * Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure. * Ability to operate personal computers with proficiency and learn new applications and systems. FGCU is a State University System of Florida member and an Equal Opportunity and Equal Access employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or protected veteran status.

Interested in advertising? Want to try out your sales skills? Apply for the advertising manager position with the Rambler, the school newspaper. Essential Duties And Responsibilities - Selling advertisements and meeting sales goals. - Working with faculty adviser in collecting money and billing advertisers on credit (i.e. tear sheets, invoices, etc.). -Responding to telephone messages and campus mail. -Creating a database of advertisers. -Working with faculty adviser and faculty liaison to create marketing materials. -Working with faculty adviser to create ad rates for print and online sales venues and presentation. -Working with national sales agencies to ensure accurate and timely communication and advertising placement. - Working with faculty adviser to establish a system of credit for advertising clients. - Keeping an accurate log of advertisers and payment status. - Creating dummies for The Rambler print edition and any print special sections. - Working with students from Mass Communication and/or Marketing courses, in conjunction with faculty adviser and faculty liaison. - Attending regularly scheduled meetings for all staff and training sessions. - Meeting regularly with the faculty adviser and faculty liaison to keep them updated on progress and any potential problems or concerns with department (i.e., legal, ethical, internal discipline, budgets, equipment needs, etc.). - Scheduling training and development activities for sales staff members. -Maintaining a minimum (but announced) schedule of office hours to address all potential concerns of the staff and Texas Wesleyan community. -Design ads for different mediums, along with our graphic designer.

Clever is on a mission to connect every student, worldwide, to a world of learning. With our identity platform for education, we serve 77% of U.S. schools and over 1 million K12 students internationally. As a trusted partner for schools and educators, we provide secure, seamless access to digital learning tools that empower students everywhere. Clever, a Kahoot! Company, is headquartered in San Francisco, CA, but our impact extends far beyond. Learn more about us at *************** About the Team & Opportunity The Growth and Customer Marketing team is the engine that drives engagement and expansion across Clever's ecosystem. We own the go-to-market strategy for deepening user engagement, generating demand, and strengthening the powerful network effects between schools and edtech applications. This role reports to the Head of Growth and Customer Marketing. You will join us at a critical time to lead the strategy for activating and converting school customers with complex needs. If you are passionate about building a sophisticated, full-stack marketing engine and directly impacting the way millions of students access digital learning, this is the perfect role for you. How You'll Make an Impact The problem you'll solve: Your core mission will be to accelerate the growth of Clever's school network at scale. In this role you'll own the cross-channel strategy for deepening the engagement of schools on our platform across their entire lifecycle. This includes activating and nurturing new school users to shorten time-to-value for our school customers, as well as helping schools securely connect and share data with more of their technology providers. Who you'll partner with: You will drive strategic planning and cross-functional leadership with partners in Marketing, Product, Customer Success, Customer Education, Onboarding, and Operations. What success looks like: Success is measured by growth in product adoption across Clever's school solutions, and global growth in connections between schools and applications. You'll know you're doing great when school customers are onboarding, activating, and securely connecting to all of their technology with Clever, leading them to buy more of Clever's products and services and recommend Clever to other school technology leaders. Key projects you'll lead: Set and execute the customer growth strategy for schools: Develop a deep shared understanding of the full customer lifecycle for Clever's core school audiences of administrators, educators, and school staff. Segment customer data and extract insights in order to uncover opportunities to accelerate loops. Set the experimentation roadmap for validating which levers drive impact. School lifecycle marketing: partner with product marketing, brand marketing, customer success, and sales to develop and launch high-impact integrated marketing campaigns that reach thousands of educators and administrators across multiple channels. Customer marketing: You'll be defining and building scalable customer marketing programs that showcase the impact that Clever has with administrators and educators in schools on our platform. Product-led growth: Collaborate with product, engineering, and design teams on ways to improve our onboarding, activation, and connection flows. What We're Looking for Required Skills & Experience (Must-Haves) 8+ years of experience in a lifecycle marketing or customer marketing role Results-driven: you have a deep understanding of activation, retention, and account expansion strategies and employ a test-and-learn approach to achieving outcomes. Customer experience obsessed: empathy for customer needs is central to your marketing philosophy, and you're a fierce user advocate. Builder mindset: you've demonstrated success developing marketing programs from the ground up, and have built scalable systems to turn winning customer experiences into referrals, case studies, and advocacy. Collaborative cross-functional leader: you have experience setting goals on large complex projects and coordinating across diverse teams. Technical problem solver: extensive experience with marketing automation and customer engagement platforms (e.g., Braze, Iterable), familiarity with Salesforce or a comparable CRM platform. Excellent communicator: you're comfortable writing effective copy for driving action and customer storytelling. Preferred Qualifications (Nice-to-Haves) Affinity for the mission: past experience in education or edtech, with a strong interest in secure digital learning. Natural data-storyteller: you possess exceptional analytical skills - advanced spreadsheet and data visualization skills required; experience with SQL a plus. Gen-AI forward: experience developing agentic workflows for campaign automation or personalization. Content marketing experience: full-stack content marketing experience - storytelling, production and distribution. PLG: Familiarity with product-led growth and product-led sales motions, and strong opinions on how to leverage them for revenue expansion. CLEVER BENEFITS AND PERKS: Competitive salary Flexible PTO and Paid Parental Leave Comprehensive health, vision, and dental coverage Mental healthcare services Professional development budget Annual company retreat + team events Salary Transparency The salary range for this role for candidates living in the United States, excluding NYC and San Francisco, CA, is $129,000 - $152,000. For candidates residing in NYC and San Francisco, CA is between $142,000-$167,000. All final offers are determined using multiple factors, including experience and level of expertise. Inclusion & Belonging Clever believes classrooms and our company should be diverse and inclusive. We celebrate actions that build diverse teams, include every voice, and create safe spaces for everyone to bring their authentic selves to work. Clever does not conduct interviews via text or Telegram. We will never ask for your financial information or reimbursement of equipment of any kind. If you receive any communications regarding employment with Clever that you think might be a scam, please email *************************. If you are a resident of Colorado, please note you have the right to redact your age-related information like age, birth date, or dates of schooling.