How to hire a performance coach

How to hire a performance coach, step by step

Here's a step-by-step performance coach hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a performance coach job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new performance coach
• Step 8: Go through the hiring process checklist

What does a performance coach do?

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1. Identify your hiring needs

   Before you start hiring a performance coach, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A performance coach's background is also an important factor in determining whether they'll be a good fit for the position. For example, performance coaches from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents performance coach salaries for various positions.

   Type of Performance Coach	Description	Hourly rate
   Performance Coach	Coaches teach amateur or professional athletes the skills they need to succeed at their sport. Scouts look for new players and evaluate their skills and likelihood for success at the college, amateur, or professional level... Show more	$13-37
   Athlete	An athlete specializes and competes in a particular sport as an individual or part of a team. Mentored by a coach or instructor, an athlete undergoes rigorous training and practices, even as professionals in the league, to develop and maintain skills... Show more	$11-51
   Strength And Conditioning Coach	A Strength And Conditioning Coach designs, implements, and supervises the strength and conditioning programs for multiple sports programs. They generally work with athletes.	$13-38

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Rehabilitation
   • Kids
   • Training Sessions
   • Training Programs
   • Fitness Programs
   • Group Fitness Classes
   • Strength Training
   • Lean Six Sigma
   • Student Athletes
   • NFL
   • Sports Performance
   • Athletic Development
   • Training Classes

   Check all skills

   Responsibilities:

   • Achieve experience training NFL prospects training for the NFL combine.
   • Perform additional responsibilities as deemed appropriate by school and district supervisors such as organizing and managing elementary school mathematics information nights.
   • Head volleyball coach for the JV program.
   • Shadow CSCS coaches and aid with training athletes.
   • Prepare collegiate and NFL athletes for their athletic seasons.
   • Motivate and instruct kids and adults to live a healthy lifestyle.

   More performance coach duties

3. Make a budget

   Including a salary range in your performance coach job description is a great way to entice the best and brightest candidates. A performance coach salary can vary based on several factors:

   • Location. For example, performance coaches' average salary in wyoming is 65% less than in massachusetts.
   • Seniority. Entry-level performance coaches earn 63% less than senior-level performance coaches.
   • Certifications. A performance coach with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a performance coach's salary.

   Average performance coach salary

   $48,571yearly

   $23.35 hourly rate

   ---

   Entry-level performance coach salary

   $29,000 yearly salary

   Updated December 16, 2025

   Average performance coach salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Massachusetts	$76,592	$37
   2	New York	$73,544	$35
   3	New Jersey	$69,331	$33
   4	California	$65,433	$31
   5	Pennsylvania	$62,606	$30
   6	Washington	$59,399	$29
   7	Arizona	$59,146	$28
   8	Texas	$57,121	$27
   9	South Carolina	$54,502	$26
   10	Oregon	$53,060	$26
   11	Virginia	$52,932	$25
   12	Florida	$48,560	$23
   13	North Carolina	$45,557	$22
   14	Wisconsin	$42,287	$20
   15	Illinois	$41,378	$20
   16	Tennessee	$40,445	$19
   17	Georgia	$40,310	$19
   18	Indiana	$36,681	$18
   19	Michigan	$36,133	$17

   Average performance coach salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	UMass Lowell	$75,689	$36.39	3
   2	Montefiore Mount Vernon Hospital	$74,471	$35.80	1
   3	Spartanburg Regional Healthcare System	$74,270	$35.71
   4	Duke University Health System	$68,553	$32.96	5
   5	Stanford University	$68,305	$32.84	3
   6	Latham Pool	$67,076	$32.25
   7	Froedtert Hospital	$63,003	$30.29
   8	Amazon	$62,887	$30.23	9
   9	Duquesne University	$61,711	$29.67
   10	OEConnection	$61,148	$29.40
   11	University of California-Berkeley	$60,606	$29.14	1
   12	St. Luke's Health System	$60,454	$29.06	1
   13	Franklin & Marshall College	$59,722	$28.71	2
   14	Koch Industries	$58,917	$28.33
   15	Regions Bank	$56,691	$27.26
   16	University of Virginia	$56,568	$27.20	2
   17	Driven Brands	$56,105	$26.97	1
   18	Jacksonville Jaguars	$56,065	$26.95
   19	PacificSource Health Plans	$55,068	$26.48
   20	Syracuse University	$54,778	$26.34

4. Writing a performance coach job description

   A performance coach job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a performance coach job description:

   Performance coach job description example

   We are looking for individuals who want to join our team and help us work to support and motivate our technicians in the field as we look to take our organization to the next level of success. The coach serves as one of the members of the Coaching/Training & Development team. This is primarily a field-based position.
   Who Are We? F.H. Furr Plumbing, Heating, A/C, and Electrical Inc. - "Absolutely the Best" 41-year old business with over 500 employees Service Northern Virginia, Southern Maryland, and DC out of our Manassas, VA main office
   
   What Do We Have? Top-notch facilities/office environment Excellent support staff Job stability Great compensation Industry-leading benefits package Room for growth and improvement
   
   Essential Functions Perform daily ride-a-longs with service technicians, focused on sales coaching, performance improvement and process consistency Research, organize, and enter essential performance data in support of the service divisions on a weekly basis Assist with the preparation and administering of various training programs Prepare and distribute training aids such as instructional material, videos, handouts, evaluation forms, & visual aids Responsible for the completion of technician curbside evaluation forms Reports results of ride-a-longs to the appropriate managers
   
   Competencies Consistent ability to motivate both personal and professional growth Inspire and Encourage team performance Proficient in effective communication skills Proficient with Internet and Integrated Software, Excel, Word, and PowerPoint Excellent Presenter Skills The ability to educate and challenge through one-on-one sessions and group meetings Goal and Detail Oriented Highly Organized, Multi-Tasker Thorough Time Management
   
   Work Environment This position operates both in the field and in the office. This role requires a self-awareness and professional presence within the customer’s home during the evaluative ride-a-long process
   
   Travel This position requires a valid driver’s license as well as a clean driving record and will include daily travel to job locations throughout the entire service area with an F.H. Furr vehicle
   
   Schedule This is a full-time position, requiring 40+ hours per week
   
   Benefits Offered Company-paid Medical, Dental, and Vision Insurance 401(K) with a company match Company-paid disability and company-paid life insurance Paid Vacations, Holidays, and Sick days

   Copy this example

   

5. Post your job

   To find performance coaches for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any performance coaches they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level performance coaches with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your performance coach job on Zippia to find and recruit performance coach candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit performance coaches, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new performance coach

   Once you've selected the best performance coach candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   After that, you can create an onboarding schedule for a new performance coach. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a performance coach?