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Perion Network history
Perion Network company history timeline
Perion was formerly IncrediMail, an email company founded in 1999 by cousins Yaron and Ofer Adler.
Perion was managed by its original founders until August 2010, when Josef Mandelbaum was appointed CEO. Mandelbaum had previously been CEO of American Greetings Interactive, the internet branch of American Greetings.
In August 2011, Perion acquired the Redmond-based Smilebox for $32 million.
In November 2012, Perion purchased Israel-based SweetPacks (or SweetIM) for approximately $41 million.
In January 2014, Perion acquired Conduit's ClientConnect business in an all-stock transaction valued at $660 million.
In December 2015, the firm acquired the digital advertising company Undertone for $180 million.
In September 2016, Josef Mandelbaum announced that he would step down as CEO.
In April 2017, Doron Gerstel became the CEO. Upon his arrival at Perion, Gerstel took steps to reduce the company’s debt and improve “operational efficiency”. The company also expanded its digital television advertising business.
In January 2020, Perion acquired Content IQ, a New York-based startup that optimizes digital advertising by doing tracking and analytics without cookies.
In July 2020, Perion bought the assets of a digital publisher-focused ad-tech company called Pub Ocean, which it integrated into Content IQ.
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Perion Network competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Digital Air Strike | 2007 | $1.6M | 12 | 7 |
| PowerChord | 2001 | $16.9M | 97 | - |
| Pyxl | 2000 | $3.8M | 37 | - |
| PulsePoint | 2011 | $8.5M | 100 | 5 |
| Acumium | 2001 | $1.7M | 30 | - |
| ZOG Digital | 2011 | $7.4M | 52 | - |
| Smilebox | 2005 | $25.0M | 49 | - |
Perion Network history FAQs
Zippia gives an in-depth look into the details of Perion Network, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Perion Network. The employee data is based on information from people who have self-reported their past or current employments at Perion Network. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Perion Network. The data presented on this page does not represent the view of Perion Network and its employees or that of Zippia.
Perion Network may also be known as or be related to PERION NETWORK LTD, Perion Network, Perion Network Ltd, Perion Network Ltd. and Perion Network, Ltd.