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As of October 2025, the average salary for personal assistants stands at $40,026 per year or approximately $19 per hour in the United States. Factors influencing this salary include geographic location, with metropolitan areas typically offering higher wages due to increased demand for skilled professionals. For instance, personal assistants in cities like San Francisco and New York often earn significantly more than those in smaller towns.
Personal assistants can maximize their earnings by seeking roles in high-paying industries such as technology, finance, and healthcare. Additionally, gaining experience and specialized skills, such as proficiency in project management software, can lead to higher-paying opportunities.
For aspiring personal assistants, exploring job postings on platforms like Zippia can provide insights into current opportunities, salary expectations, and required qualifications. Continuous professional development, including certifications in office management or administration, can enhance career prospects and lead to increased earning potential.
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The average personal assistant salary in New York, Massachusetts, and Maine are the highest in the U.S. The lowest average personal assistant salary states are Missouri, Idaho, and Oklahoma.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Connecticut | $49,874 | $23.98 |
| 2 | New York | $67,632 | $32.52 |
| 3 | Michigan | $47,158 | $22.67 |
| 4 | Massachusetts | $54,037 | $25.98 |
| 5 | North Dakota | $44,528 | $21.41 |
| 6 | Colorado | $46,487 | $22.35 |
| 7 | West Virginia | $47,492 | $22.83 |
| 8 | Alaska | $46,493 | $22.35 |
| 9 | Washington | $50,438 | $24.25 |
| 10 | Rhode Island | $49,437 | $23.77 |
| 11 | Maine | $52,752 | $25.36 |
| 12 | Vermont | $47,508 | $22.84 |
| 13 | Delaware | $50,817 | $24.43 |
| 14 | New Hampshire | $48,078 | $23.11 |
| 15 | Minnesota | $42,898 | $20.62 |
| 16 | Kentucky | $43,524 | $20.93 |
| 17 | Pennsylvania | $38,797 | $18.65 |
| 18 | California | $47,818 | $22.99 |
| 19 | Arkansas | $39,457 | $18.97 |
| 20 | Utah | $41,027 | $19.72 |
| 21 | Texas | $39,381 | $18.93 |
| 22 | Illinois | $40,017 | $19.24 |
| 23 | Nevada | $41,425 | $19.92 |
| 24 | Iowa | $38,051 | $18.29 |
| 25 | New Jersey | $42,188 | $20.28 |
| 26 | Wisconsin | $36,773 | $17.68 |
| 27 | Indiana | $36,063 | $17.34 |
| 28 | Florida | $38,149 | $18.34 |
| 29 | Kansas | $36,512 | $17.55 |
| 30 | Maryland | $42,114 | $20.25 |
| 31 | New Mexico | $39,756 | $19.11 |
| 32 | Oregon | $37,843 | $18.19 |
| 33 | Arizona | $35,863 | $17.24 |
| 34 | Ohio | $33,047 | $15.89 |
| 35 | District of Columbia | $44,715 | $21.50 |
| 36 | Virginia | $39,526 | $19.00 |
| 37 | Wyoming | $37,488 | $18.02 |
| 38 | South Carolina | $35,622 | $17.13 |
| 39 | Mississippi | $34,065 | $16.38 |
| 40 | South Dakota | $34,528 | $16.60 |
| 41 | Nebraska | $34,148 | $16.42 |
| 42 | North Carolina | $34,490 | $16.58 |
| 43 | Idaho | $33,406 | $16.06 |
| 44 | Georgia | $36,184 | $17.40 |
| 45 | Hawaii | $34,831 | $16.75 |
| 46 | Missouri | $33,711 | $16.21 |
| 47 | Montana | $34,069 | $16.38 |
| 48 | Louisiana | $33,979 | $16.34 |
| 49 | Tennessee | $32,164 | $15.46 |
| 50 | Oklahoma | $33,404 | $16.06 |
| 51 | Alabama | $32,670 | $15.71 |
The highest-paying cities for personal assistants are New York, NY, Boston, MA, and Seattle, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York, NY | $67,982 | $32.68 |
| 2 | Boston, MA | $54,043 | $25.98 |
| 3 | Seattle, WA | $50,760 | $24.40 |
| 4 | San Francisco, CA | $49,386 | $23.74 |
| 5 | Woonsocket, RI | $49,132 | $23.62 |
| 6 | Ann Arbor, MI | $46,978 | $22.59 |
| 7 | Denver, CO | $46,524 | $22.37 |
| 8 | Washington, DC | $44,788 | $21.53 |
| 9 | Minneapolis, MN | $42,858 | $20.60 |
| 10 | Saint George, UT | $42,421 | $20.39 |
| 11 | Jersey City, NJ | $42,148 | $20.26 |
| 12 | Rockville, MD | $41,946 | $20.17 |
| 13 | Chicago, IL | $40,306 | $19.38 |
| 14 | Houston, TX | $39,619 | $19.05 |
| 15 | Orlando, FL | $38,305 | $18.42 |
| 16 | Madison, WI | $36,208 | $17.41 |
| 17 | Atlanta, GA | $36,030 | $17.32 |
| 18 | Phoenix, AZ | $35,898 | $17.26 |
| 19 | Raleigh, NC | $35,215 | $16.93 |
| 20 | Omaha, NE | $34,304 | $16.49 |
Personal Assistants are the most in-demand in these five cities:
A personal assistant's salary ranges from $26,000 a year at the 10th percentile to $60,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $60,000 | $5,000 | $29 |
| 75th Percentile | $49,000 | $4,083 | $24 |
| Average | $40,026 | $3,336 | $19 |
| 25th Percentile | $32,000 | $2,667 | $15 |
| 10th Percentile | $26,000 | $2,167 | $13 |
The highest paying types of personal assistants are chef concierge/director of guest relations, executive/personal assistant, and lobby concierge.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Companion | $29,246 | $2,437 | $14.06 | 75,753 |
| Concierge | $33,667 | $2,806 | $16.19 | 6,922 |
| Concierge/Receptionist | $30,287 | $2,524 | $14.56 | 22,371 |
| Personal Care Worker | $29,490 | $2,458 | $14.18 | 129,522 |
Top companies hiring personal assistants now:
Personal assistant salaries at AbbVie and General Atlantic are the highest-paying according to our most recent salary estimates. In addition, the average personal assistant salary at companies like Barclays and RE/MAX Northwest are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | AbbVie | $105,970 | $50.95 |
| 2 | General Atlantic | $104,776 | $50.37 |
| 3 | Barclays | $99,457 | $47.82 |
| 4 | RE/MAX Northwest | $86,712 | $41.69 |
| 5 | SITA | $67,615 | $32.51 |
| 6 | Deutsche Bank | $66,945 | $32.19 |
| 7 | UBS | $64,686 | $31.10 |
| 8 | Loyola Marymount University | $64,121 | $30.83 |
| 9 | Keller Williams Realty | $63,131 | $30.35 |
| 10 | Missouri State University | $61,063 | $29.36 |
| 11 | IPC Systems | $60,676 | $29.17 |
| 12 | EDG | $59,789 | $28.74 |
| 13 | Colorado | $59,032 | $28.38 |
| 14 | Catholic Health East | $58,875 | $28.31 |
| 15 | Egen | $58,026 | $27.90 |
| 16 | Beacon Hill Staffing Group | $56,102 | $26.97 |
| 17 | Grinnell College | $55,741 | $26.80 |
| 18 | Los Angeles Unified School District | $55,529 | $26.70 |
| 19 | Go! Retail Group | $55,273 | $26.57 |
| 20 | CARE | $54,325 | $26.12 |
The average personal assistant salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Real Estate | $55,944 | $26.90 |
| 2 | Finance | $55,108 | $26.49 |
| 3 | Government | $46,127 | $22.18 |
| 4 | Manufacturing | $42,879 | $20.61 |
| 5 | Professional | $41,733 | $20.06 |
| 6 | Media | $41,481 | $19.94 |
| 7 | Health Care | $40,323 | $19.39 |
The average personal assistant salary has risen by $6,218 over the last ten years. In 2014, the average personal assistant earned $33,808 annually, but today, they earn $40,026 a year. That works out to a 11% change in pay for personal assistants over the last decade.
Compare personal assistant salaries for cities or states with the national average over time.
Compare personal assistant salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $40,000 | $19.24 | +3.1% |
| 2024 | $38,800 | $18.65 | +3.2% |
| 2023 | $37,600 | $18.07 | +0.8% |
| 2022 | $37,300 | $17.92 | +3.0% |
| 2021 | $36,200 | $17.38 | +0.8% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Ardent Service | Personal Assistant | Tampa, FL | 06/29/2025 | $31,305 |
| Mark | Virtual Assistant/Personal Assistant | San Diego, CA | 06/29/2025 | $93,915 |
| Computer Core | Personal Assistant Work From Home/Flexible Hours | Oberlin, PA | 06/29/2025 | $39,653 |
| Light House Management | Personal Assistant | New York, NY | 06/29/2025 | $83,480 |
| Retail Store Polls, LLC | Personal Assistant/Bookkeeper | Queensbury, NY | 06/29/2025 | $20,000 |
| Stev Livestock and Feeds | Personal Assistance | Murrieta, CA | 06/29/2025 | $48,000 |
| General Application In Manhattan, New York | As617-Personal Assistant-Upper West Side | Fine, NY | 06/29/2025 | $130,000 |
| Molden & Associates | Virtual Assistant Payment/Personal Assistant-US Only | Macon, GA | 06/29/2025 | $65,000 |
| Easter Seals Tn | Personal Assistant | Trezevant, TN | 06/28/2025 | $29,740 |
| Property Soar | Personal Assistant | Austin, TX | 06/28/2025 | $52,000 |
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