Personal shopper demographics and statistics in the US
Personal shopper demographics research summary. Zippia estimates personal shopper demographics and statistics in the United States by using a database of 30 million profiles. Our personal shopper estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about personal shoppers after extensive research and analysis:
- There are over 66,549 personal shoppers currently employed in the United States.
- 76.1% of all personal shoppers are women, while 23.9% are men.
- The average personal shopper age is 40 years old.
- The most common ethnicity of personal shoppers is White (62.0%), followed by Hispanic or Latino (15.9%), Black or African American (10.5%) and Asian (5.8%).
- Personal shoppers are most in-demand in Kansas City, MO.
- The start-up industry is the highest-paying for personal shoppers.
- 8% of all personal shoppers are LGBT.
On this page
Personal shopper demographics by:
Personal shopper gender statistics
76.1% of personal shoppers are women and 23.9% of personal shoppers are men.
- Female, 76.1%
- Male, 23.9%
Personal shopper gender ratio
| Gender | Percentages |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
Personal shopper gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$34,105
Female income
$32,001
Personal shopper gender ratio over time
This data breaks down the percentage of men and women in personal shopper positions over time. Currently, 76.1% of personal shoppers are female.
Personal shopper gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 25.23% | 74.77% |
| 2011 | 23.67% | 76.33% |
| 2012 | 25.08% | 74.92% |
| 2013 | 23.82% | 76.18% |
| 2014 | 27.37% | 72.63% |
| 2015 | 27.29% | 72.71% |
| 2016 | 25.25% | 74.75% |
| 2017 | 26.87% | 73.13% |
| 2018 | 23.85% | 76.15% |
| 2019 | 23.84% | 76.16% |
| 2020 | 26.23% | 73.77% |
| 2021 | 23.89% | 76.11% |
Personal shopper related jobs gender ratio
We compared personal shoppers with similar job titles to see how gender ratios vary. As you can see, senior field applications engineer and senior systems sales engineer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Consultant | 7% | 93% |
| Escrow Closer | 10% | 90% |
| Promotional Model | 11% | 89% |
| Personal Shopper | 24% | 76% |
| Senior Pre-Sales Engineer | 94% | 6% |
| Senior Systems Sales Engineer | 95% | 5% |
| Senior Field Applications Engineer | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Personal shopper demographics by race
The most common ethnicity among personal shoppers is White, which makes up 62.0% of all personal shoppers. Comparatively, 15.9% of personal shoppers are Hispanic or Latino and 10.5% of personal shoppers are Black or African American.
- White, 62.0%
- Hispanic or Latino, 15.9%
- Black or African American, 10.5%
- Asian, 5.8%
- Unknown, 5.2%
- American Indian and Alaska Native, 0.6%
Personal shopper race
| Personal shopper race | Percentages |
|---|---|
| White | 62.0% |
| Hispanic or Latino | 15.9% |
| Black or African American | 10.5% |
| Asian | 5.8% |
| Unknown | 5.2% |
| American Indian and Alaska Native | 0.6% |
Personal shopper race and ethnicity over time
See how personal shopper racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Personal shopper race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 72.89% | 9.27% | 3.97% | 11.76% |
| 2011 | 71.28% | 10.22% | 4.33% | 11.51% |
| 2012 | 72.52% | 9.33% | 4.60% | 11.37% |
| 2013 | 72.15% | 8.93% | 4.44% | 12.32% |
| 2014 | 71.35% | 9.47% | 4.25% | 12.60% |
| 2015 | 69.41% | 9.89% | 5.26% | 12.91% |
| 2016 | 70.53% | 8.93% | 4.96% | 13.05% |
| 2017 | 71.55% | 8.86% | 4.37% | 12.97% |
| 2018 | 69.74% | 9.07% | 5.32% | 13.01% |
| 2019 | 70.23% | 8.81% | 4.72% | 13.63% |
| 2020 | 65.10% | 9.24% | 5.29% | 15.36% |
| 2021 | 62.04% | 10.53% | 5.78% | 15.90% |
Personal shopper wage gap by race
According to our data, white personal shoppers have the highest average salary compared to other ethnicities. Black or african american personal shoppers have the lowest average salary at $32,004.
| Ethnicity | Salary |
|---|---|
| Unknown | $34,361 |
| White | $35,003 |
| Black or African American | $32,004 |
| Asian | $34,745 |
| Hispanic or Latino | $34,501 |
Average personal shopper age
See how the average age of personal shoppers varies based on ethnicity and gender.
Male
Female
Personal shopper age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 33 | 34 |
| Unknown | 34.5 | 38 |
| Asian | 39 | 37.5 |
| Hispanic or Latino | 33.5 | 34 |
| White | 42 | 41 |
| American Indian and Alaska Native | 36 |
Personal shopper age breakdown
The average age of personal shoppers is 40+ years years old, representing 50% of the personal shopper population.
Personal shopper age breakdown
| Personal Shopper Years | Percentages |
|---|---|
| 40+ years | 50% |
| 30-40 years | 22% |
| 20-30 years | 24% |
Personal shopper educational attainment
The most common degree for personal shoppers is bachelor's degree, with 46% of personal shoppers earning that degree. The second and third most common degree levels are associate degree degree at 22% and associate degree degree at 21%.
- Bachelor's, 46%
- Associate, 22%
- High School Diploma, 21%
- Diploma, 5%
- Other Degrees, 6%
Personal shoppers by degree level
| Personal shopper degree | Percentages |
|---|---|
| Bachelor's | 46% |
| Associate | 22% |
| High School Diploma | 21% |
| Diploma | 5% |
| Other Degrees | 6% |
Personal shopper jobs you might like
Personal shopper wage gap by degree level
According to the data, personal shoppers with a Master's degree earn more than those without, at $41,678 annually. With a Bachelor's degree, personal shoppers earn a median annual income of $39,977 compared to $30,182 for personal shoppers with an Associate degree.
| Education | Salary |
|---|---|
| Master's Degree | $41,678 |
| High School Diploma or Less | $29,390 |
| Bachelor's Degree | $39,977 |
| Some College/ Associate Degree | $30,182 |
Personal shopper employment statistics
Most personal shoppers work for a private in the retail industry.
Company size where personal shoppers work
Below, you can see the size of companies where personal shoppers work.
Personal shopper jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 12% |
| 50 - 100 employees | 11% |
| 100 - 500 employees | 18% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 27% |
Personal shopper jobs by company type
Employees with the personal shopper job title have their preferences when it comes to working for a company. For instance, most personal shoppers prefer to work at private companies over public companies.
Personal shopper jobs by sector
| Company type | Percentages |
|---|---|
| Public | 26% |
| Private | 70% |
| Government | 4% |
Personal shopper jobs by industry
The most common industries for personal shoppers are retail, manufacturing and technology.
Personal shopper industry statistics
| Industry | Percentages |
|---|---|
| Retail | 50% |
| Fortune 500 | 10% |
| Manufacturing | 5% |
| Technology | 5% |
| Start-up | 4% |
| Professional | 4% |
| Government | 3% |
| Media | 3% |
| Non Profits | 3% |
| Hospitality | 3% |
| Finance | 2% |
| Health Care | 2% |
| Transportation | 1% |
| Real Estate | 1% |
| Internet | 1% |
| Construction | 1% |
| Energy | 1% |
Personal shopper turnover and employment statistics
Personal shopper unemployment rate over time
The unemployment rate for personal shoppers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Personal shopper unemployment rate by year
| Year | Personal shopper unemployment rate |
|---|---|
| 2010 | 8.28% |
| 2011 | 7.34% |
| 2012 | 8.13% |
| 2013 | 6.18% |
| 2014 | 6.37% |
| 2015 | 5.51% |
| 2016 | 4.74% |
| 2017 | 4.42% |
| 2018 | 4.00% |
| 2019 | 3.53% |
| 2020 | 7.27% |
| 2021 | 7.45% |
Average personal shopper tenure
The average personal shopper stays at their job for 1-2 years, based on the 4,077 personal shoppers resumes in Zippia's database.
Personal shopper tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 31% |
| 1-2 years | 28% |
| 3-4 years | 14% |
| 5-7 years | 17% |
| 8-10 years | 4% |
| 11+ years | 5% |
Personal shopper LGBT ratio compared to similar jobs
Review the percent of personal shoppers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Application Engineer | 6.51% | 111,338 |
| Home Demonstrator | 6.75% | 43,977 |
| Door To Door Sales Person | 7.95% | 34,279 |
| Personal Shopper | 8.25% | - |
| Telemarketer | 11.06% | 10,070 |
| Real Estate Teacher | 12.76% | 69,453 |
Similar personal shopper jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Application Engineer | 6.51% | 111,338 |
| Home Demonstrator | 6.75% | 43,977 |
| Door To Door Sales Person | 7.95% | 34,279 |
| Telemarketer | 11.06% | 10,070 |
| Real Estate Teacher | 12.76% | 69,453 |
Foreign languages spoken by personal shoppers
The most common foreign language among personal shoppers is Spanish at 55.4%. The second-most popular foreign language spoken is French at 15.9% and Russian is the third-most popular at 3.2%.
- Spanish, 55.4%
- French, 15.9%
- Russian, 3.2%
- German, 3.2%
- Italian, 2.5%
- Other, 19.8%
Personal shopper languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 55.4% |
| French | 15.9% |
| Russian | 3.2% |
| German | 3.2% |
| Italian | 2.5% |
| Other | 19.8% |
