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Pharmavite history
Pharmavite company history timeline
Founded in 1971 by two young entrepreneurs, the company introduced its Nature Made vitamin line the following year.
After being acquired by Otsuka Pharmaceutical Company, Ltd., in 1989, Pharmavite had the backing of a major corporation, which afforded it the resources to grow further.
After much heated debate, the United States Congress passed a law in October 1994 that granted makers of dietary supplements greater freedom to make claims about their products' health benefits.
Hume, Scott. "Burnett Lands Vitamin Client." Adweek, May 26, 1997.
Each spot claimed that Nature Made supplements were "recommended by pharmacists more than a thousand times everyday." Although the campaign did well, Pharmavite opted to change ad agencies in 1997, and it teamed up with Leo Burnett in an effort to bolster its national consumer advertising presence.
Warner-Lambert launched its Hails Zinc Defense in 1997 and backed it with a substantial marketing effort featuring actress Lauren Hutton.
"Pharmavite Extends Nature Made Line." Tan Sheet, June 29, 1998.
In 1998 these brands controlled 15 percent of the market, but they were expected to continue to grow.
Pharmavite unveiled the following product innovations at the 2012 National Association of Chain Drug Stores Marketplace conference June 23-26, 2012 in Denver, Colo.:
The new products will ship nationwide starting with the release of Adult Gummies in June, Full Strength MINIs in July, followed by VitaMelts and Voots in fall 2012.
Nature Made Addresses Consumer Demand for a Better Vitamin Experience; 20 Innovative Products Coming to Market In 2012
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Pharmavite competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| The Bountiful Company | 1971 | $3.0B | 13,100 | 6 |
| Comar | 1949 | $15.0M | 280 | 13 |
| Inline Plastics | 1968 | $41.0M | 280 | 5 |
| H.B. Fuller | 1887 | $3.6B | 6,428 | 106 |
| Robinson Pharma | 1989 | $300.0M | 420 | - |
| Korex | 1993 | $8.6M | 35 | - |
| Nellson | 1962 | $150.0M | 297 | 9 |
| Valspar | 1806 | $4.2B | 11,083 | - |
| Church & Dwight Co. | 1846 | $6.1B | 4,700 | 61 |
| Ajinomoto | 1917 | $8.4B | 32,509 | - |
Pharmavite history FAQs
Zippia gives an in-depth look into the details of Pharmavite, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Pharmavite. The employee data is based on information from people who have self-reported their past or current employments at Pharmavite. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Pharmavite. The data presented on this page does not represent the view of Pharmavite and its employees or that of Zippia.
Pharmavite may also be known as or be related to Pharmavite and Pharmavite LLC.