Phusion Projects Leadership

As Chief Operating Officer for Phusion Projects, Ted McElroy is responsible for the Company’s Finance, Data Visualization and Analytics, and Supply Chain functions. He also serves as a member of the Company’s executive leadership team where he partners to drive strategic and business decisions that enable growth while helping to guide the organization through change. His primary areas of focus include forward looking Sales and Operations Planning, Financial forecasting and driving operational efficiencies. Prior to becoming Chief Operations Officer for Phusion Projects in 2019, Ted spent more than 10 years in various Financial leadership roles within the CPG industry and was most recently Chief Financial Officer for Lavazza Professional, where he partnered with the leadership team on the successful divestiture, acquisition and subsequent integration of the business within the Lavazza portfolio. Mr. McElroy received his MBA, with Distinction, from the University of Michigan Ross School of Business and his B.S in Accounting from Purdue University’s Krannert School of Management. Ted has received recognition from Diversity MBA Magazine as one of the 2018 50 Under 50 Executive Leaders. Outside of his work at Phusion, Ted serves as a member of both the Business Opportunities Program Leadership Council and of the Alumni Advisory Council for Fraternity, Sorority and Cooperative Life at Purdue University.

As Chief Sales Officer for Phusion Projects, Brian Sedra is responsible for company sales across all classes of trade for their Malt and Spirits businesses. He also serves as a member of the company’s executive leadership team where he partners to drive meaningful collaboration across commercial and operating functions of the business. Brian joined Phusion Projects in 2022 and brings over 20yrs of leadership experience in Beer, Wine, Spirits, and traditional CPG categories. Functionally, his experience includes Sales, Marketing, Finance, Operations, Innovation, and M&A with companies like Anheuser-Busch InBev, Bacardi USA, Treasury Wine Estates, and most recently, XED Beverages, a disruptive startup backed by the Bronfman and Zuckerberg families. Brian holds degrees in Business, Spanish, and Political Science from the University of Arizona. Brian volunteers his time through youth athletics and the Knights of Columbus; he resides outside Cincinnati, Ohio with his children. Outside of work and family, his interests include travel, entertaining, and connecting with the local community.