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Become A Physician Liaison

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Working As A Physician Liaison

  • Documenting/Recording Information
  • Getting Information
  • Making Decisions and Solving Problems
  • Assisting and Caring for Others
  • Updating and Using Relevant Knowledge
  • Deal with People

  • Unpleasant/Angry People

  • Unpleasant/Hazardous Environment

  • Stressful

  • Make Decisions

  • $184,390

    Average Salary

What Does A Physician Liaison Do At Duke University

* Leads initiatives to build volume and favorable provider perceptions among internal and external referral streams in accordance with priorities set forth by the Marketing Advisory Council.
* Develops and implements specific outreach, relationship building, and sales plans to meet goals, in collaboration with marketing.
* Effectively manages assigned panel of physician targets.
* Works collaboratively with other system functions that interact with physician offices, including hospital medical affairs, patient access office, Duke MedLink, etc.
* Establishes and maintains ongoing communications with referring providers and/or their office staff, including routine or follow-up visits, emails, and phone calls.
* Uses consultative sales approach to proactively seek out opportunities to build relationships.
* Develops meaningful relationships with key contacts and opinion leaders including practice administrators, referral coordinators, office staff, and others.
* Requires 60
* travel to local markets within the primary service area.
* Communication Planning:
* Using research-based methods, implements strategies to build awareness and trust between DUHS and applicable referral sources.
* Identifies referral sources (target audiences) for identified DUHS clinical priorities.
* Identifies tactics to promote provider interaction and engagement including new provider. orientation, site visits, staff meetings, social events, grand rounds, referral dinners, CMEs, and other communication methods in accordance with applicable policies and regulations.
* Data Collection:
* Leverages CRM tool to effectively manage contacts, record activities and issues, and document physician expenditures per applicable policies.
* Provides market intelligence including routine analysis of the strengths and services of competitors.
* Location:
* Durham
* Exempt/Non
* Exempt:
* Exempt
* Requisition Number:
* Position Title:
* Physician Liaison
* Shift:
* First/Day
* Job Family Level:
* H1
* Full Time / Part Time:
* Regular / Temporary:
* Regular
* Department Name:

What Does A Physician Liaison Do At Laser Spine Institute

* Will provide growth of market presence within surgery center markets.
* Execution of identified goals set by the executive team.
* Networking with targeted medical specialty professionals and their staff and chiropractors to strengthen current relationships and develop new business while managing existing accounts.
* Responsible for continuous superior customer service with all PI attorney contacts.
* Provides weekly updates to Manager on status of existing and new accounts.
* Planning marketing events for local targeted medical professionals on an as needed basis.
* Conduct office visits and effectively manage territory with the purpose and goal of:
* Educating referring and new offices on Laser Spine Institute and services offered, surgical approach and enterprise enhancements, new studies, and advances – essential to the target market
* Increasing referral percentages, volume and word of mouth
* Increasing referral percentages and volume from currently non-referring offices
* Maintaining brand image in the community as cutting-edge experts
* Introduce, communicate, brand and deliver Laser Spine Institute level of service to the physician’s offices and respective communities on a timely basis..
* Implement new products, services and protocols to referring offices
* Communicate opportunities, market trends and issues to appropriate management and staff in a timely manner and on a regular basis
* Coordinate meetings between key physicians and surgeons with outside physicians to improve communication and relationships in order to increase referrals
* Call on targeted offices at the required reach, frequency and calls based on daily goals
* Conduct “lunch and learns” in appropriate offices to educate staff and physicians on services and protocols
* Conduct quarterly educational dinner programs for referring offices
* Assist department leadership with sales related projects
* Enter detailed notes for each field contact made and upload daily
* Run timely reports to accurately track referring office activity.
* Maintain, update and refine our sales database for all offices, referring physicians, staff and office contacts.
* Install and assist in troubleshooting PACS and future referring office network offerings.
* Coordinate resolution of customer service issues between referring offices and Laser Spine Institute.
* Delivery of referral pad, prep kits, insurance updates, educational materials and information/reports and other support materials to referring offices as needed/requested.
* Attend/Display at appropriate market trade shows and conferences
* Also attend Patient focused seminars produced by LSI sales and marketing that are held in respective regions
* Collaboratively develop educational road show and supportive information for presentations to referring offices.
* Assist in annual community events sponsored by Laser Spine Institute (May require weekend work)
* Assist in special events, luncheons, and other activities conducted by the marketing department, including, but not limited to: support materials, set-up/tear-down, rental arrangements, purchasing needed materials, etc.
* Execute all duties in accordance with our CHOICE values
* Treat others with unconditional respect, dignity and equality
* Acknowledge a need or concern by pausing from your task
* Customize your approach when meeting with customers (i.e. sitting down at bedside when communicating with a patient)
* Always go that extra mile
* Anticipate the needs of others by providing support and assistance before being asked
* Maintain a positive attitude
* Celebrate the success of your teammates
* Participate in teambuilding events
* Look for ways to make co-workers smile
* Encourage your teammates to meet their goals
* Attend and actively participate in staff meetings
* Share information with coworkers to achieve team success
* Cooperate and build collaborative relationships with one another
* Encourage coworkers to develop their own skills and abilities
* Behave ethically by demonstrating honesty, maintaining high standards and by always doing the right thing — even when nobody is looking
* Take ownership of mistakes without placing blame - apologize quickly
* Demonstrate reliability and responsibility
* Maintain confidentiality
* Meet deadlines and follow through on all commitments
* Follow established patient, employee and “environment of care” safety policies and procedures
* Constantly work to improve job-related knowledge
* Promptly report and/or correct unsafe acts or conditions in the workplace
* Provide education to department staff when applicable and necessary
* Consistently look for opportunities to exceed our customer's expectations by personalizing your approach
* Be on time.
* Acknowledge a customer's presence immediately by making eye contact, smiling and introducing yourself
* Search for opportunities to improve processes
* Submit innovative ideas to improve the way we do business
* Actively pursue development goals and career objectives

What Does A Physician Liaison Do At City of Hope

* Physician Liaison/ Relations Management:
* Partner with new patient services/ Access team to ensure appropriate feedback received from the field and issues addressed
* Facilitate the retention of physician and hospital relationships.
* Complete face-to-face meetings with physicians, schedulers, practice managers, and medical staff from referring hospitals to ensure understanding, as well as to close business, ensuring that obstacles are identified and minimized.
* Effectively manage territory, conducting office visits to include:
* Education on services offered, enhancement and new advances
* Maintaining image (community-centered, patient-first, leading-edge provider)
* Offering excellent customer service
* Implementing new products/services/ protocols
* Communicating opportunities, market trends, and issues to appropriate management/staff in a timely manner
* Coordinate meetings between key staff, physician groups, and external customer groups to improve communication and relationships in order to increase referrals or resolve customer service issues
* Collaborates with clinical marketing, Foundation, Duarte physicians, community practice sites, and CME department
* Support attendance to continuing medical education (CME) events as needed.
* Contacts, meets with and orients each new Duarte-based provider
* Participate in meetings as needed to understand new programs, capital purchases or innovations and marketing initiatives
* Market service lines, research opportunities, and technology to new physicians to the system
* Regularly maintain and update database for all non
* City of Hope physician and office staff contacts, ensuring compliance according to Stark law.
* Provide reports for frequent distribution to leadership
* Play active role in roll out of EpicCareLink and CareEverywhere as part of EPIC
* Market Management and Sales Analytics:
* Understand and provide service area intelligence to aid strategic development, operational flows and business growth initiatives
* Identify target markets in accordance with organizational strategy utilizing familiarity with hospital operations and existing reporting, tools and dashboards
* Evaluate and interpret market utilization data and market demographics, including market share data for primary or secondary facility service lines, ensuring that priorities are identified for both physicians and patient populations
* Interpret current physician referral patterns, trends, and financial margins, ensuring that resources are optimized
* Develop growth strategies for target markets and service lines and set goals and timelines for growing referral volumes based on new or established physician and outreach relationships

What Does A Physician Liaison Do At Baylor Scott & White Health

* Develop and maintain an atmosphere of personalized service through individual contact with key healthcare administrators, physicians, community/business leaders and influential residents in the target market
* Generate leads through aggressive daily cold calling and independent research to increase referrals
* Serve as a resource to all office staff and physicians to identify process bottlenecks and solutions
* Reports: Prepare monthly call reports
* Maintain a database of physicians/offices visited
* Produce detailed reports identifying specific referral target audiences and marketing trends, along with marketing campaigns
* Evaluate market data, competitive information, and financial data to determine effective marketing and public relations strategies to accomplish business goals
* Marketing/Physician events: Coordinate and attend activities related to physician/community events, utilization and referral patterns including but not limited to new physician orientation, CME conferences, physician office education meetings, advisory groups, focus groups and luncheons
* Track physician concerns to trend issues for process improvement and customer relationship management.
* Serve as a liaison between hospital directors/managers and physicians when needed
* Stay current and adhere to Stark and IRS regulations to maintain and protect system's Medicare/Medicaid certification
* The ideal candidate will possess a Master's Degree in Healthcare Administration.
* Location/Facility Dallas, TX
* For more information on the facility, please click our Locations link.
* Specialty/Department/Practice Quality Alliance
* Shift/Schedule Full time
* Benefits Our competitive benefits package includes*:
* Immediate eligibility for health and welfare benefits
* k) savings plan with dollar-for-dollar match up to 5%
* Tuition Reimbursement
* PTO accrual beginning Day 1

What Does A Physician Liaison Do At CHS

Maintain strict confidentiality of facility, patient and company information

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How To Become A Physician Liaison

Physicians and surgeons have demanding education and training requirements. Almost all physicians complete at least 4 years of undergraduate school, 4 years of medical school, and, depending on their specialty, 3 to 7 years in internship and residency programs.


Most applicants to medical school have at least a bachelor's degree, and many have advanced degrees. Although no specific major is required, all students must complete undergraduate work in biology, chemistry, physics, math, and English. Students also take courses in the humanities and social sciences. In addition, some students volunteer at local hospitals or clinics to gain experience in a healthcare setting.

Medical schools are highly competitive. Most applicants must submit transcripts, scores from the Medical College Admission Test (MCAT), and letters of recommendation. Schools also consider an applicant’s personality, leadership qualities, and participation in extracurricular activities. Most schools require applicants to interview with members of the admissions committee.

A few medical schools offer combined undergraduate and medical school programs that last 6 or 7 years.

Students spend most of the first 2 years of medical school in laboratories and classrooms, taking courses such as anatomy, biochemistry, pharmacology, psychology, medical ethics, and the laws governing medicine. They also gain practical skills, learning to take medical histories, examine patients, and diagnose illnesses.

During their last 2 years, medical students work with patients under the supervision of experienced physicians in hospitals and clinics. Through rotations in internal medicine, family practice, obstetrics and gynecology, pediatrics, psychiatry, and surgery, they gain experience in diagnosing and treating illnesses in a variety of areas.

Important Qualities

Communication skills. Physicians and surgeons need to be excellent communicators. They must be able to communicate effectively with their patients and other healthcare support staff.

Compassion. Physicians and surgeons deal with patients who are sick or injured and may be in extreme pain or distress. Physicians and surgeons must be able to treat patients and their families with compassion and understanding.

Detail oriented. Physicians and surgeons must ensure that patients are receiving appropriate treatment and medications. They must also monitor and record various pieces of information related to patient care.

Dexterity. Physicians and surgeons must be good at working with their hands. They may work with very precise and sometimes sharp tools, and mistakes can have serious consequences.

Leadership skills. Physicians who work in their own practice need to be effective leaders. They must be able to manage a staff of other professionals to run their practice.

Organizational skills. Some physicians own their own practice. Strong organizational skills, including good recordkeeping, are critical in both medical and business settings.

Patience. Physicians and surgeons may work for long periods with patients who need special attention. Persons who fear medical treatment may require more patience.

Physical stamina. Physicians and surgeons should be comfortable performing physical tasks, such as lifting or turning disabled patients. Surgeons may spend a great deal of time bending over patients during surgery.

Problem-solving skills. Physicians and surgeons need to evaluate patients’ symptoms and administer the appropriate treatments. They need to do this quickly if a patient’s life is threatened.


After medical school, almost all graduates enter a residency program in their specialty of interest. A residency usually takes place in a hospital and varies in duration, generally lasting from 3 to 7 years, depending on the specialty.

Licenses, Certifications, and Registrations

All states require physicians and surgeons to be licensed; requirements vary by state. To qualify for a license, candidates must graduate from an accredited medical school and complete residency training in their specialty.

All physicians and surgeons also must pass a standardized national licensure exam. M.D.s take the U.S. Medical Licensing Examination (USMLE). D.O.s take the Comprehensive Osteopathic Medical Licensing Examination (COMLEX-USA). For specific state information about licensing, contact your state’s medical board. 

Certification is not required for physicians and surgeons; however, it may increase their employment opportunities. M.D.s and D.O.s seeking board certification in a specialty may spend up to 7 years in residency training; the length of time varies with the specialty. To become board certified, candidates must complete a residency program and pass a specialty certification exam from the American Board of Medical Specialties (ABMS), the American Osteopathic Association (AOA), or the American Board of Physician Specialties (ABPS).

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Physician Liaison jobs

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Physician Liaison Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Italian

  • Russian

  • Portuguese

  • Chinese

  • Greek

  • Cantonese

  • Mandarin

  • Arabic

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Physician Liaison

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Physician Liaison Education

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Top Skills for A Physician Liaison


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Top Physician Liaison Skills

  1. Hospital Services
  2. Healthcare Providers
  3. Physician Office Staff
You can check out examples of real life uses of top skills on resumes here:
  • Collaborated with service line directors and marketing to create a strategic plan to communication hospital services to referring physicians.
  • Worked independently to educate other network healthcare providers with information regarding the physician's practice and areas of expertise.
  • Provided training programs for physician office staff and Medical Staff regarding patient communications.
  • Managed budget, developed proposals, facilitated orientations and was Editor of Medical Staff newsletter.
  • Demonstrated ability to manage and develop an assigned sales territory with minimal supervision.

Top Physician Liaison Employers

Physician Liaison Videos

Career Advice on becoming an Air Traffic Control Officer by Colin R (Highlights)

PA or NP? Between the Two Careers: Heather Weiss, PA-C, MHS; Lisa A. Roessel, FNP-BC, AEC (2014)

Patient Pathways - Patient Relations Liaison