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Over a period of years Matsumoto gradually relinquished control, eventually naming Ishizuka president in 1971, while he himself remained a rather distant chairman of the board.
Along with several other Japanese companies, Pioneer began research into the possibility of home video equipment as early as 1972.
In 1975 the company introduced the world's first component car stereo.
In April 1982 President Ishizuka died suddenly, leaving Pioneer without direction at a critical juncture in its history.
The company poured an enormous amount of money and effort into the disc program in the early 1980s, only to be greeted with a worldwide recession in audio sales compounded by the falling value of the United States dollar, in which Pioneer received a substantial percentage of its revenue. As a result, in 1982 the company lost money for the first time in its 44-year history.
The Pioneer CLD-100, introduced in 1989, was modestly priced and could play both video discs and CDs.
History of our GPS car navigation system Learn how Pioneer’s GPS car navigation system has evolved since its debut in 1990.(Available only in Japanese) Learn more
In 1995 the company also established a subsidiary in Portugal to manufacture car audio equipment.
Soon after the end of the 1996 fiscal year, Seiya Matsumoto stepped aside as president, becoming company chairman, while Kaneo Ito, who had been in charge of the company's European sales network, became the new president.
Also, in mid-1996 the company established the Pioneer Music Group, Inc., a Franklin, Tennessee-based music label that was slated to specialize in rock, alternative, and Christian music.
In May 1998 the Display Products Company was created as a fourth operating unit dedicated to business operations related to plasma and other types of displays.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Busche Enterprise Division | 1997 | $12.0M | 70 | - |
| American Metal Technologies | - | $64.9M | 200 | 4 |
| HyPro | 1969 | $8.7M | 50 | 17 |
| Generant | - | $37.0M | 100 | 4 |
| Standard Locknut | 1948 | $20.0M | 84 | - |
| VIKING TOOL AND GAGE | 1966 | $35.4M | 100 | - |
| Stecker Machine | 1973 | $17.0M | 79 | 2 |
| General Grind | 1976 | $44.2M | 100 | - |
| AAA Sales & Engineering | 1968 | $34.0M | 200 | - |
| SwissTech | 1965 | $28.7M | 100 | - |
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Pioneer Products may also be known as or be related to PIONEER PRODUCTS INC, Pioneer Products, Pioneer Products Inc and Pioneer Products, Inc.