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Cagle, Jess. "Between a Planet and a Hard Rock." Entertainment Weekly, 30 April 1993.
By mid-1993, Planet Hollywood International had opened new restaurants in London and southern California and was completing the construction of a fourth unit in Chicago.
1993: Famous actors begin promoting and investing in the firm.
Also in 1994, the company opened what would soon become its highest-grossing Planet Hollywood unit, in Las Vegas.
1994: The company expands with 18 locations in operation.
At that point, Planet Hollywood was composed of 18 units around the world, and the company was projecting the addition of 17 more during 1995.
Greenberg, Herb. "Earth to Planet Hollywood." Fortune, 23 December 1996.
Despite a rise in profits and revenues in 1996, an aggressive growth strategy fueled speculation that Planet Hollywood would not be able to finance its rapid expansion.
Bernstein, Charles. "Hard Rock and Planet Hollywood: Head to Head." Restaurants & Institutions, 1 April 1997.
1997: The company begins to lose money and stock price falters.
At the close of 1997, there were 78 Planet Hollywood restaurants and 9 Official All-Star Cafes throughout the world.
However, the theme restaurant business seemed to level out during 1997, so the Chefs idea was dropped.
A 1997 company reorganization created five divisions: Consumer Products, Food & Beverage, Lodging & Gaming, Retail & Merchandise, and Theaters & Entertainment.
"Investors Say 'Hasta la Vista' after Planet Cites Falling Numbers." Nation's Restaurant News, 2 February 1998.
"Some Theme Restaurant Chains Slowing Down Expansion Plans." Miami Herald, 22 March 1998.
A 1998 Wall Street Journal article points to a 13-percent decrease in same-store sales blamed on a "been there, done that" attitude.
Planet Hollywood Inc. launched a web page in 1998 to encourage public access to the company.
The company stopped operation of its Planet Movies by AMC—created in July 1999—and sold its Sound Republic units.
The first is slated to open in Columbus, Ohio, in 1999.
1999: The firm files for Chapter 11 bankruptcy.
Returning to Past Glory,” Bankruptcy Newswire, January 25, 2000.
Planet Hollywood International, Inc.--undergoing a major corporate restructuring in 2001--operates as the controlling body for entertainment-based theme restaurants located throughout the world.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Wendy's | 1969 | $2.2B | 12,500 | 7,690 |
| Ruby Tuesday | 1972 | $952.0M | 32,100 | 951 |
| McDonald's | 1940 | $25.9B | 210,000 | 46,300 |
| Chipotle Mexican Grill | 1993 | $11.3B | 64,570 | 7,017 |
| Pizza Hut | 1958 | $7.5B | 350,000 | 8,902 |
| Red Lobster | 1968 | $2.6B | 55,000 | 2,124 |
| Hilton | 1919 | $11.2B | 173,000 | 3,205 |
| Applebee's Canada | 1980 | $2.5B | 28,000 | 1,397 |
| Borgata Hotel Casino & Spa | 1998 | $730.3M | 5,833 | - |
| Commerce Casino | 1983 | $230.0M | 2,600 | 21 |
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Planet Hollywood International may also be known as or be related to Planet Hollywood, Planet Hollywood International, Planet Hollywood International Inc and Planet Hollywood International, Inc.