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Become A Planning Director

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Working As A Planning Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $107,000

    Average Salary

What Does A Planning Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Planning Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Planning Director Career Paths

Planning Director
Vice President
Managing Director
11 Yearsyrs
Director
Chief Operating Officer
11 Yearsyrs
Senior Director
Operations Vice President
11 Yearsyrs
Finance Director
Finance Vice President
10 Yearsyrs
Executive Director
Executive Vice President
11 Yearsyrs
Chief Finance Officer
Chief Finance And Operating Officer
14 Yearsyrs
Operations Director
Regional Director Of Operations
11 Yearsyrs
President
President & Chief Operating Officer
13 Yearsyrs
Senior Vice President
Vice President And Manager
10 Yearsyrs
Finance Vice President
Corporate Vice President
12 Yearsyrs
Managing Director
Chief Marketing Officer
10 Yearsyrs
Merchandising Director
9 Yearsyrs
Development Director
Development Vice President
10 Yearsyrs
Supply Chain Director
Supply Chain Vice President
17 Yearsyrs
Supply Chain Director
14 Yearsyrs
Director Of Strategy
Marketing Vice President
10 Yearsyrs
Director Of Strategy
11 Yearsyrs
Chief Operating Officer
Chief Of Staff
7 Yearsyrs
Operations Vice President
Senior Vice President-Operations
14 Yearsyrs
Assistant Vice President
Manager, Assistant Vice President
7 Yearsyrs
Assistant Vice President
7 Yearsyrs
Business Director
Sales And Marketing Vice President
11 Yearsyrs
Business Director
10 Yearsyrs
Merchandising Director
Director Of Product Development
11 Yearsyrs
Program Director
Regional Director
9 Yearsyrs
President/Chief Executive Officer
Global Director
14 Yearsyrs
Division Director
Business Development Director
11 Yearsyrs
Division Director
9 Yearsyrs
Deputy Director
Chief Information Officer
11 Yearsyrs
Deputy Director
9 Yearsyrs
Development Vice President
Human Resources Vice President
12 Yearsyrs
Executive Vice President
Client Services Director
9 Yearsyrs
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Director Of Sales
Senior Sales Director
11 Yearsyrs
Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Regional Director
Regional Vice President
11 Yearsyrs
Administrative Director
Director Of Business Operations
10 Yearsyrs
Administrative Director
8 Yearsyrs
Director Of Analytics
Director Of Advancement
11 Yearsyrs
Director Of Analytics
12 Yearsyrs
Service Director
Information Technology Director
10 Yearsyrs
Director Of Project Management
Director Program Management
12 Yearsyrs
Director Of Project Management
12 Yearsyrs
Product Management Director
Director, Product Marketing
11 Yearsyrs
Product Management Director
12 Yearsyrs
Group Vice President
Vice President & General Manager
12 Yearsyrs
National Director
National Sales Director
11 Yearsyrs
National Director
10 Yearsyrs
Group Vice President
9 Yearsyrs
Director Of Sales And Operations
Director Of Global Sales
13 Yearsyrs
Director Of Sales And Operations
10 Yearsyrs
Director Of Social Services
Community Relations Director
8 Yearsyrs
Director Of Business Operations
Senior Director Of Finance
14 Yearsyrs
Chief Executive Officer
Director, Global Business Development
14 Yearsyrs
Logistics Director
Director, Procurement
13 Yearsyrs
Regional Vice President
Senior Vice President, Sales
14 Yearsyrs
Resource Development Director
Community Development Director
9 Yearsyrs
Board Of Directors Member
Vice President Of Engineering
13 Yearsyrs
Director Of Purchasing
10 Yearsyrs
Supply Chain Vice President
Vice President Of Global Operations
15 Yearsyrs
Global Director
Director Global Operations
13 Yearsyrs
Interim Director
Director Of Marketing & Development
9 Yearsyrs
Design Director
Product Director
11 Yearsyrs
Director Of Enterprise Architecture
Vice President Of Information Technology
12 Yearsyrs
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Do you work as a Planning Director?

Average Yearly Salary
$107,000
View Detailed Salary Report
$64,000
Min 10%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$181,000
Max 90%
Best Paying Company
Under Armour
Highest Paying City
Palo Alto, CA
Highest Paying State
North Dakota
Avg Experience Level
3.8 years
How much does a Planning Director make at top companies?
The national average salary for a Planning Director in the United States is $107,821 per year or $52 per hour. Those in the bottom 10 percent make under $64,000 a year, and the top 10 percent make over $181,000.

Real Planning Director Salaries

Job Title Company Location Start Date Salary
Group Planning Director BBDO USA LLC New York, NY Aug 18, 2014 $285,000
Financial and Planning Director Cabot Corporation Boston, MA Jan 01, 2014 $266,500
Group Planning Director Saatchi & Saatchi North America, Inc. New York, NY Aug 04, 2014 $230,000
Director of Planning and Reporting Proskauer Rose LLP New York, NY Jan 18, 2016 $227,178
Planning Director Brainjuicer, Inc. Denver, CO Jul 01, 2015 $207,000
Planning Director Brainjuicer, Inc. Denver, CO Jan 07, 2015 $207,000
Group Planning Director J. Walter Thompson USA, LLC New York, NY Aug 03, 2015 $199,000
Global Planning Director Microsoft Corporation Redmond, WA May 20, 2016 $196,000 -
$216,000
Strategy and Planning Director Juniper Networks Sunnyvale, CA Feb 18, 2016 $190,000
Director of Product Technology Planning Sandisk Corporation Milpitas, CA Nov 12, 2015 $187,858 -
$207,858
Director, Product Technology Planning Sandisk Corporation Milpitas, CA Sep 03, 2014 $187,858
Associate Planning Director Crispin Porter & Bogusky, LLC Boulder, CO Jun 01, 2014 $185,000
Director, Family Planning Bill & Melinda Gates Foundation Seattle, WA Jun 24, 2013 $182,017 -
$447,849
Director, Product Planning Motorola Solutions, Inc. Holtsville, NY Jul 21, 2014 $180,024 -
$220,000
Director, Planning Emerson Electric Co. Saint Louis, MO Jul 21, 2014 $164,000
Network Planning Director Lan Cargo S.A. Miami, FL May 20, 2013 $161,000
Planning Director Burnsgroupnyc, LLC New York, NY Jul 01, 2015 $160,000 -
$220,000
Director, Planning Reddy Ice Corporation Dallas, TX May 25, 2015 $155,000
Associate Account Planning Director Lopez Negrete Communications, Inc. Houston, TX Nov 23, 2016 $153,000
Planning Director R/Ga Media Group Inc. New York, NY Sep 01, 2015 $150,000 -
$170,000
Director of Planning Huge, LLC Atlanta, GA Jul 21, 2015 $150,000 -
$180,000
Market Strategy & Planning Director Cummins Inc. Columbus, IN Oct 31, 2016 $130,853 -
$140,400
Planning Director SCPF America, LLC New York, NY Sep 23, 2013 $130,000
Planning Director SCPF America, LLC Miami Beach, FL Sep 23, 2013 $130,000
Integrated Planning Director J. Walter Thompson U.S.A. LLC New York, NY Jun 30, 2014 $130,000
Refinery Planning & Economics Director Lima Refining Company Lima, OH Dec 02, 2016 $130,000 -
$180,000
Logistics and Planning Director Aquafil USA Inc. Cartersville, GA Aug 14, 2015 $129,412
Financial Planning Director SVB Financial Group Tempe, AZ Sep 02, 2013 $128,640 -
$192,960

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Top Skills for A Planning Director

  1. Financial Statements
  2. Strategic Plan
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Redesigned standard financial statements in a managerial accounting format which readily reflected the linkages between program areas.
  • Presented detailed analyses of competitor activities and capabilities to senior management and board of directors for strategic planning purposes.
  • Perform both theoretical and experimental research on advanced semiconductor production planning.
  • Refined seasonal planning process, incorporating preseason and in-season reviews to increase visibility and accountability of discontinued inventory.
  • Implemented Continuous Replenishment Planning with international affiliates, resulting in an increase in customer service and a decrease in working capital.

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Top 10 Best States for Planning Directors

  1. Virginia
  2. California
  3. New Jersey
  4. Rhode Island
  5. Colorado
  6. New York
  7. District of Columbia
  8. Pennsylvania
  9. Delaware
  10. Washington
  • (886 jobs)
  • (4,570 jobs)
  • (821 jobs)
  • (135 jobs)
  • (480 jobs)
  • (1,972 jobs)
  • (290 jobs)
  • (811 jobs)
  • (53 jobs)
  • (562 jobs)

Planning Director Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 3,056 Planning Director resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Planning Director Resume

View Resume Examples

Planning Director Demographics

Gender

Male

59.9%

Female

30.5%

Unknown

9.6%
Ethnicity

White

63.1%

Hispanic or Latino

13.7%

Black or African American

11.4%

Asian

8.1%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

38.9%

French

13.0%

Chinese

6.5%

Portuguese

5.6%

Japanese

5.6%

Mandarin

4.6%

Russian

3.7%

Italian

3.7%

German

3.7%

Arabic

3.7%

Cantonese

1.9%

Urdu

1.9%

Swahili

0.9%

Vietnamese

0.9%

Gujarati

0.9%

Hindi

0.9%

Dutch

0.9%

Korean

0.9%

Bulgarian

0.9%

Kutchi

0.9%
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Planning Director Education

Schools

New York University

10.2%

Pennsylvania State University

7.1%

Michigan State University

6.9%

University of Phoenix

6.9%

Columbia University

5.2%

Arizona State University

4.9%

Northwestern University

4.7%

University of Southern California

4.7%

Harvard University

4.7%

Cornell University

4.4%

American University

4.4%

Syracuse University

4.1%

University of California - Berkeley

4.1%

University of Florida

4.1%

University of Michigan - Ann Arbor

4.1%

University of Kansas

4.1%

Virginia Commonwealth University

3.8%

Texas A&M University

3.8%

University of Texas at Austin

3.8%

University of Pittsburgh -

3.8%
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Majors

Business

30.1%

Finance

11.4%

Marketing

8.0%

Management

6.6%

Accounting

6.6%

Urban Planning

5.5%

Political Science

4.2%

Communication

3.6%

Public Administration

3.4%

Economics

3.3%

Law

2.4%

Psychology

2.3%

English

2.2%

Social Work

1.8%

Human Resources Management

1.7%

Health Care Administration

1.5%

Computer Science

1.4%

Project Management

1.4%

Geography

1.4%

Education

1.3%
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Degrees

Masters

40.8%

Bachelors

37.6%

Other

10.8%

Doctorate

4.6%

Certificate

3.2%

Associate

2.5%

Diploma

0.4%

License

0.1%
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