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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Average Length of Employment
Top Careers Before Planning Director
Top Careers After Planning Director
Hispanic or Latino8.2%
Black or African American0.6%
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New York University9.2%
University of Phoenix8.3%
Michigan State University6.6%
Pennsylvania State University5.7%
University of Southern California5.3%
University of Kansas5.3%
University of Chicago4.8%
University of Texas at Austin4.4%
University of Pittsburgh -4.4%
Virginia Commonwealth University3.9%
University of Florida3.9%
University of Washington3.9%
Franklin and Marshall College3.5%
Texas A&M University3.5%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Group Planning Director||BBDO USA LLC||New York, NY||Aug 18, 2014||$285,000|
|Financial and Planning Director||Cabot Corporation||Boston, MA||Jan 01, 2014||$266,500|
|Group Planning Director||Saatchi & Saatchi North America, Inc.||New York, NY||Aug 04, 2014||$230,000|
|Director of Planning and Reporting||Proskauer Rose LLP||New York, NY||Jan 18, 2016||$227,178|
|Planning Director||Brainjuicer, Inc.||Denver, CO||Jul 01, 2015||$207,000|
|Planning Director||Brainjuicer, Inc.||Denver, CO||Jan 07, 2015||$207,000|
|Group Planning Director||J. Walter Thompson USA, LLC||New York, NY||Aug 03, 2015||$199,000|
|Global Planning Director||Microsoft Corporation||Redmond, WA||May 20, 2016||$196,000 -
|Strategy and Planning Director||Juniper Networks||Sunnyvale, CA||Feb 18, 2016||$190,000|
|Associate Planning Director||Crispin Porter &Amp; Bogusky, LLC||Boulder, CO||Jun 01, 2014||$185,000|
|Director, Family Planning||Bill & Melinda Gates Foundation||Seattle, WA||Jun 24, 2013||$182,017 -
|Director, Product Planning||Motorola Solutions, Inc.||Holtsville, NY||Jul 21, 2014||$180,024 -
|Group Planning Director||TBWA Worldwide Inc.||New York, NY||Dec 21, 2015||$180,000 -
|Associate Planning Director||BBDO USA LLC||New York, NY||Feb 02, 2015||$180,000|
|Network Planning Director||Lan Cargo S.A.||Miami, FL||May 20, 2013||$161,000|
|Planning Director||Burnsgroupnyc, LLC||New York, NY||Jul 01, 2015||$160,000 -
|Director, Planning||Reddy Ice Corporation||Dallas, TX||May 25, 2015||$155,000|
|Associate Account Planning Director||Lopez Negrete Communications, Inc.||Houston, TX||Nov 23, 2016||$153,000|
|Planning Director||R/Ga Media Group Inc.||New York, NY||Sep 01, 2015||$150,000 -
|Associate Account Planning Director||Lopez Negrete Communications, Inc.||Houston, TX||Jun 15, 2014||$150,000|
|Director of International Medical Equipment Planning||Strategic Hospital Resources||Atlanta, GA||May 08, 2015||$150,000|
|Director of International Medical Equipment Planning||Strategic Hospital Resources||Atlanta, GA||May 30, 2015||$150,000|
|Director of Television Planning||Metro-Goldwyn-Mayer Studios Inc.||Beverly Hills, CA||May 07, 2016||$134,000|
|Market Strategy & Planning Director||Cummins Inc.||Columbus, IN||Oct 31, 2016||$130,853 -
|Integrated Planning Director||J. Walter Thompson U.S.A. LLC||New York, NY||Jun 30, 2014||$130,000|
|Planning Director||SCPF America, LLC||New York, NY||Sep 23, 2013||$130,000|
|Refinery Planning & Economics Director||Lima Refining Company||Lima, OH||Dec 02, 2016||$130,000 -
|Planning Director||SCPF America, LLC||Miami Beach, FL||Sep 23, 2013||$130,000|
|Logistics and Planning Director||Aquafil USA Inc.||Cartersville, GA||Aug 14, 2015||$129,412|
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