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Become A Planning Manager

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Working As A Planning Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $111,146

    Average Salary

What Does A Planning Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Planning Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Planning Manager Jobs

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Average Length of Employment
Planning Director 3.6 years
Planning Engineer 3.2 years
Planning Manager 3.0 years
Planning Analyst 2.8 years
Top Employers Before
Planner 9.7%
Manager 9.1%
Buyer 6.0%
Consultant 3.7%
Supervisor 3.6%
Top Employers After
Consultant 7.1%
Director 7.0%
Manager 6.4%
Planner 3.6%

Do you work as a Planning Manager?

Planning Manager Demographics

Gender

Male

62.3%

Female

35.2%

Unknown

2.5%
Ethnicity

White

61.2%

Hispanic or Latino

14.6%

Black or African American

10.6%

Asian

9.8%

Unknown

3.9%
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Languages Spoken

Spanish

39.8%

French

10.7%

Japanese

8.6%

German

6.1%

Chinese

5.3%

Mandarin

4.5%

Korean

4.5%

Portuguese

3.7%

Carrier

3.3%

Italian

3.3%

Russian

2.9%

Cantonese

1.6%

Arabic

1.6%

Romanian

0.8%

Hindi

0.8%

Greek

0.8%

Vietnamese

0.4%

Hmong

0.4%

Hokkien

0.4%

Danish

0.4%
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Planning Manager Education

Schools

University of Phoenix

16.0%

Michigan State University

6.4%

Arizona State University

5.6%

Pennsylvania State University

5.6%

Purdue University

5.3%

Cornell University

4.7%

George Washington University

4.5%

Temple University

4.5%

West Virginia University

4.5%

University of Chicago

4.5%

Ohio State University

4.3%

DePaul University

4.3%

New York University

4.1%

Northwestern University

4.1%

Wayne State University

3.7%

Georgia State University

3.7%

Southern New Hampshire University

3.7%

Drexel University

3.7%

University of North Texas

3.5%

University of Southern California

3.5%
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Majors

Business

41.2%

Finance

9.1%

Marketing

8.7%

Management

7.2%

Accounting

5.5%

Supply Chain Management

2.8%

Economics

2.6%

Communication

2.6%

Psychology

2.3%

Electrical Engineering

2.2%

Industrial Engineering

2.1%

Computer Science

1.9%

Project Management

1.9%

Human Resources Management

1.9%

Political Science

1.7%

Operations Management

1.4%

Education

1.3%

English

1.3%

Engineering And Industrial Management

1.2%

Mechanical Engineering

1.1%
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Degrees

Bachelors

42.7%

Masters

36.6%

Other

12.0%

Associate

3.8%

Certificate

2.4%

Doctorate

1.7%

Diploma

0.6%

License

0.2%
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Real Planning Manager Salaries

Job Title Company Location Start Date Salary
Deepwater Development and Conventional Planning Manager Exxonmobil Development Company Spring, TX Jun 22, 2015 $279,500 -
$416,053
Manager, Pre-Development & Planning Hess Corporation Houston, TX Jun 22, 2015 $216,050 -
$320,000
Outage Planning Manager Cheniere Energy, Inc. Cameron, LA Sep 18, 2016 $205,258
Outage Planning Manager Cheniere Energy, Inc. Cameron, LA Jan 14, 2016 $199,280
Manager, Planning Level 3 Communications, LLC. Broomfield, CO Aug 02, 2016 $165,880
Manager, Workforce Planning Liberty Mutual Group Inc. Boston, MA Jun 09, 2016 $164,500
Divisional Planning Manager Saks & Company LLC New York, NY Dec 26, 2016 $157,360
Planning and Analysis Manager Citigroup Global Markets Inc. New York, NY May 04, 2015 $150,000
Supply Planning Manager-3Rd Party Actavis, Inc. Parsippany-Troy Hills, NJ Mar 30, 2016 $148,429
Manager, Sales Force Optimization & Planning Otsuka America Pharmaceutical, Inc. Princeton, NJ Sep 01, 2015 $147,430
Divisional Planning Manager Saks & Company DBA Saks Fifth Avenue New York, NY Apr 15, 2015 $146,664
Manager-Value Planning Kennecott Utah Copper LLC South Jordan, UT Mar 09, 2015 $145,364 -
$165,364
Market Planning Manager Genentech USA Inc. South San Francisco, CA Jun 06, 2016 $144,893
Market Planning Manager Genentech USA Inc. South San Francisco, CA Jul 09, 2016 $144,876
Manager Workforce Planning Hp Enterprise Services, LLC Plano, TX Jun 04, 2016 $122,678
Completions Planning Manager-NAM Schlumberger Technology Corporation Sugar Land, TX Jul 24, 2016 $121,500
Product Planning Manager II Samsung Electronics America, Inc. Richardson, TX Jan 12, 2015 $120,233
Planning Manager Calvin Klein, Inc. New York, NY Jan 09, 2016 $120,000
Sales Strategy and Planning Manger Trinet Hr Corporation San Leandro, CA Sep 13, 2016 $120,000
Global Strategy and Planning Manager Uber Technologies, Inc. San Francisco, CA Dec 27, 2016 $119,642 -
$125,000
Market Planning Manager Genentech USA, Inc. South San Francisco, CA Jun 01, 2015 $108,014 -
$188,600
Merchandise Planning Manager-Tailored Clothing Peter Millar, LLC. New York, NY Jan 11, 2015 $107,661
Cdad Planning Manager Sumitomo Mitsui Banking Corporation New York, NY Feb 17, 2016 $107,250
Procurement Planning Manager TRW Automotive Inc. Washington, MI Mar 03, 2016 $106,579
Marketing & Planning Manager-Latin America Liebert Corporation Sunrise, FL Sep 13, 2016 $106,000
Product Planning Manager III Samsung Electronics America, Inc. Richardson, TX Jan 04, 2016 $105,901
Planning Manager Cisco Systems, Inc. San Jose, CA Mar 31, 2016 $105,678 -
$135,000
Market Strategy & Planning Manager Cummins Inc. Shoreview, MN Aug 27, 2015 $105,581 -
$112,800

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Top Skills for A Planning Manager

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  1. Financial Statements
  2. Product Development
  3. Strategic Plan
You can check out examples of real life uses of top skills on resumes here:
  • Directed preparation of internal financial statements, key-metric reports, project reports, and economic-value-added reports.
  • Directed national consumer research and consumer research clinics/focus groups to identify growth opportunities for product development.
  • Managed external relations, public policy, and strategic planning team for highly technical and controversial federal environmental program.
  • Created system to manage warehouse backlog including inventory, on-time delivery measured to customer want date and product availability.
  • Developed processes to ensure that information supported the departmental objectives create processes and procedures to ensure adherence to standards

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