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Become A Planning Manager

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Working As A Planning Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $92,991

    Average Salary

What Does A Planning Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Planning Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Planning Manager jobs

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Planning Manager Career Paths

Average Length of Employment
Purchasing Manager 4.6 years
Senior Manager 4.2 years
Planning Director 3.5 years
Supply Chain Lead 3.0 years
Planning Manager 3.0 years
Planning Analyst 2.8 years
Top Employers Before
Manager 8.5%
Planner 8.3%
Buyer 5.2%
Consultant 3.8%
Top Employers After
Consultant 6.2%
Director 6.0%
Manager 5.4%

Planning Manager Demographics

Gender

Male

62.5%

Female

34.9%

Unknown

2.6%
Ethnicity

White

77.9%

Hispanic or Latino

9.8%

Asian

9.6%

Unknown

1.9%

Black or African American

0.7%
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Languages Spoken

Spanish

40.6%

French

12.0%

Japanese

6.7%

German

6.0%

Chinese

5.7%

Mandarin

4.9%

Korean

4.2%

Portuguese

4.2%

Carrier

3.2%

Italian

3.2%

Russian

2.8%

Cantonese

1.8%

Arabic

1.4%

Romanian

0.7%

Hindi

0.7%

Vietnamese

0.4%

Hmong

0.4%

Danish

0.4%

Bulgarian

0.4%

Macedonian

0.4%
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Planning Manager Education

Schools

University of Phoenix

15.8%

Michigan State University

6.5%

Arizona State University

6.2%

Purdue University

6.0%

Pennsylvania State University

5.6%

Cornell University

4.7%

Northwestern University

4.5%

University of Chicago

4.4%

George Washington University

4.2%

Ohio State University

4.2%

West Virginia University

4.2%

DePaul University

4.2%

New York University

3.8%

Temple University

3.8%

Northeastern University

3.8%

Syracuse University

3.6%

Wake Forest University

3.6%

Wayne State University

3.6%

Georgia State University

3.6%

University of Southern California

3.6%
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Majors

Business

40.9%

Finance

9.3%

Marketing

8.8%

Management

7.6%

Accounting

5.0%

Supply Chain Management

2.7%

Economics

2.6%

Communication

2.5%

Electrical Engineering

2.2%

Industrial Engineering

2.1%

Psychology

2.1%

Computer Science

2.0%

Project Management

2.0%

Human Resources Management

1.9%

Political Science

1.7%

Operations Management

1.6%

Education

1.3%

English

1.3%

Mechanical Engineering

1.3%

Chemical Engineering

1.2%
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Degrees

Bachelors

41.7%

Masters

38.0%

Other

11.6%

Associate

3.6%

Certificate

2.4%

Doctorate

1.9%

Diploma

0.6%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Planning Manager Salaries

Job Title Company Location Start Date Salary
Deepwater Development and Conventional Planning Manager Exxonmobil Development Company Spring, TX Jun 22, 2015 $279,500 -
$416,053
Manager, Pre-Development & Planning Hess Corporation Houston, TX Jun 22, 2015 $216,050 -
$320,000
Outage Planning Manager Cheniere Energy, Inc. Cameron, LA Sep 18, 2016 $205,258
Outage Planning Manager Cheniere Energy, Inc. Cameron, LA Jan 14, 2016 $199,280
Manager, Planning Level 3 Communications, LLC. Broomfield, CO Aug 02, 2016 $165,880
Manager, Workforce Planning Liberty Mutual Group Inc. Boston, MA Jun 09, 2016 $164,500
Divisional Planning Manager Saks & Company LLC New York, NY Dec 26, 2016 $157,360
Planning and Analysis Manager Citigroup Global Markets Inc. New York, NY May 04, 2015 $150,000
Supply Planning Manager-3Rd Party Actavis, Inc. Parsippany-Troy Hills, NJ Mar 30, 2016 $148,429
Manager, Sales Force Optimization & Planning Otsuka America Pharmaceutical, Inc. Princeton, NJ Sep 01, 2015 $147,430
Divisional Planning Manager Saks & Company DBA Saks Fifth Avenue New York, NY Apr 15, 2015 $146,664
Manager-Value Planning Kennecott Utah Copper LLC South Jordan, UT Mar 09, 2015 $145,364 -
$165,364
Market Planning Manager Genentech USA Inc. South San Francisco, CA Jun 06, 2016 $144,893
Market Planning Manager Genentech USA Inc. South San Francisco, CA Jul 09, 2016 $144,876
Manager Workforce Planning Hp Enterprise Services, LLC Plano, TX Jun 04, 2016 $122,678
Completions Planning Manager-NAM Schlumberger Technology Corporation Sugar Land, TX Jul 24, 2016 $121,500
Product Planning Manager II Samsung Electronics America, Inc. Richardson, TX Jan 12, 2015 $120,233
Sales Strategy and Planning Manger Trinet Hr Corporation San Leandro, CA Sep 13, 2016 $120,000
Planning Manager Calvin Klein, Inc. New York, NY Jan 09, 2016 $120,000
Global Strategy and Planning Manager Uber Technologies, Inc. San Francisco, CA Dec 27, 2016 $119,642 -
$125,000
Market Planning Manager Genentech USA, Inc. South San Francisco, CA Jun 01, 2015 $108,014 -
$188,600
Merchandise Planning Manager-Tailored Clothing Peter Millar, LLC. New York, NY Jan 11, 2015 $107,661
Cdad Planning Manager Sumitomo Mitsui Banking Corporation New York, NY Feb 17, 2016 $107,250
Procurement Planning Manager TRW Automotive Inc. Washington, MI Mar 03, 2016 $106,579
Marketing & Planning Manager-Latin America Liebert Corporation Sunrise, FL Sep 13, 2016 $106,000
Product Planning Manager III Samsung Electronics America, Inc. Richardson, TX Jan 04, 2016 $105,901
Planning Manager Cisco Systems, Inc. San Jose, CA Mar 31, 2016 $105,678 -
$135,000
Market Strategy & Planning Manager Cummins Inc. Shoreview, MN Aug 27, 2015 $105,581 -
$112,800

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Top Skills for A Planning Manager

FinancialAnalysisProductDevelopmentStrategicPlanOn-TimeDeliveryProceduresCapacityPlanningSupplyChainProductionPlanningCustomerServiceLogisticsResourceBusinessUnitMerchandiseInventoryLevelsProjectManagementSKUSafetyDirectReportsRawMaterialAdditional

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Top Planning Manager Skills

  1. Financial Analysis
  2. Product Development
  3. Strategic Plan
You can check out examples of real life uses of top skills on resumes here:
  • Participated in the rating agency process through detailed financial analysis and design of presentation material.
  • Conducted technical and competitive research activities, and prioritized & scheduled product development initiatives.
  • Lead and Manage strategic plan and tactical client capture to coincide with operational goals of the firm.
  • Run and review past due purchase order report to review with buyers and suppliers for on-time delivery.
  • Designed and implemented internal procedures for all client mergers and acquisitions.

Top Planning Manager Employers

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