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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Average Length of Employment
Top Careers Before Planning Manager
Top Careers After Planning Manager
Hispanic or Latino9.8%
Black or African American0.7%
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University of Phoenix15.8%
Michigan State University6.5%
Arizona State University6.2%
Pennsylvania State University5.6%
University of Chicago4.4%
George Washington University4.2%
Ohio State University4.2%
West Virginia University4.2%
New York University3.8%
Wake Forest University3.6%
Wayne State University3.6%
Georgia State University3.6%
University of Southern California3.6%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Deepwater Development and Conventional Planning Manager||Exxonmobil Development Company||Spring, TX||Jun 22, 2015||$279,500 -
|Manager, Pre-Development & Planning||Hess Corporation||Houston, TX||Jun 22, 2015||$216,050 -
|Outage Planning Manager||Cheniere Energy, Inc.||Cameron, LA||Sep 18, 2016||$205,258|
|Outage Planning Manager||Cheniere Energy, Inc.||Cameron, LA||Jan 14, 2016||$199,280|
|Strategic Planning Manager||Depuy Orthopaedics, Inc.||West Chester, PA||Jun 15, 2016||$168,397|
|Manager, Planning||Level 3 Communications, LLC.||Broomfield, CO||Aug 02, 2016||$165,880|
|Manager, Workforce Planning||Liberty Mutual Group Inc.||Boston, MA||Jun 09, 2016||$164,500|
|Divisional Planning Manager||Saks & Company LLC||New York, NY||Dec 26, 2016||$157,360|
|Planning and Analysis Manager||Citigroup Global Markets Inc.||New York, NY||May 04, 2015||$150,000|
|Supply Planning Manager-3Rd Party||Actavis, Inc.||Parsippany-Troy Hills, NJ||Mar 30, 2016||$148,429|
|Manager, Sales Force Optimization & Planning||Otsuka America Pharmaceutical, Inc.||Princeton, NJ||Sep 01, 2015||$147,430|
|Divisional Planning Manager||Saks & Company DBA Saks Fifth Avenue||New York, NY||Apr 15, 2015||$146,664|
|Manager-Value Planning||Kennecott Utah Copper LLC||South Jordan, UT||Mar 09, 2015||$145,364 -
|Market Planning Manager||Genentech USA Inc.||South San Francisco, CA||Jun 06, 2016||$144,893|
|Hyperion Planning Manager, Finance Effectiveness||Pricewaterhousecoopers Advisory Services LLC||McLean, VA||Jul 10, 2016||$121,118|
|Product Planning Manager II||Samsung Electronics America, Inc.||Richardson, TX||Jan 12, 2015||$120,233|
|Sales Strategy and Planning Manger||Trinet Hr Corporation||San Leandro, CA||Sep 13, 2016||$120,000|
|Strategic Planning, Manager||Samsung Research America, Inc.||Mountain View, CA||Aug 23, 2015||$120,000|
|Planning Manager||Calvin Klein, Inc.||New York, NY||Jan 09, 2016||$120,000|
|Buying/Planning Instock Manager||Amazon Corporate LLC||Seattle, WA||Jan 12, 2015||$120,000|
|Global Strategy and Planning Manager||Uber Technologies, Inc.||San Francisco, CA||Dec 27, 2016||$119,642 -
|International Tax Planning Manager||Greif, Inc.||Delaware, OH||Apr 02, 2016||$108,150|
|International Tax Planning Manager||Greif, Inc.||Delaware, OH||Feb 04, 2016||$108,150|
|International Tax Planning Manager||Greif, Inc.||Delaware, OH||Jul 11, 2015||$108,150|
|Strategic Planning Manager II||Marsh USA Inc.||New York, NY||Jun 27, 2016||$108,118 -
|Market Planning Manager||Genentech USA, Inc.||South San Francisco, CA||Jun 01, 2015||$108,014 -
|Merchandise Planning Manager-Tailored Clothing||Peter Millar, LLC.||New York, NY||Jan 11, 2015||$107,661|
|Cdad Planning Manager||Sumitomo Mitsui Banking Corporation||New York, NY||Feb 17, 2016||$107,250|
|Strategic Planning Manager||Praxair, Inc.||Danbury, CT||Sep 30, 2015||$106,987|
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