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Planning manager vs marketing manager

The differences between planning managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a planning manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $98,486 average annual salary of a planning manager.

The top three skills for a planning manager include project management, customer service and strong analytical. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Planning manager vs marketing manager overview

Planning ManagerMarketing Manager
Yearly salary$98,486$104,550
Hourly rate$47.35$50.26
Growth rate10%10%
Number of jobs137,19089,627
Job satisfaction-3
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a planning manager do?

Planning managers perform various duties and responsibilities for an organization. These include planning and monitoring a project or department's budget, production schedule, and inventory, creating reports of new plans, programs, and regulations, and ensuring development proposals comply with requirements and regulations. Additionally, planning managers are expected to serve as an intermediary between developers, government entities, businesses, and communities. They also oversee site plans, rezoning, and special-use permits, set schedules for the project, and supervise other personnel such as developers and consultants.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Planning manager vs marketing manager salary

Planning managers and marketing managers have different pay scales, as shown below.

Planning ManagerMarketing Manager
Average salary$98,486$104,550
Salary rangeBetween $71,000 And $135,000Between $71,000 And $153,000
Highest paying CitySan Francisco, CAMenlo Park, CA
Highest paying stateCaliforniaCalifornia
Best paying companyZSMeta
Best paying industryTechnologyTechnology

Differences between planning manager and marketing manager education

There are a few differences between a planning manager and a marketing manager in terms of educational background:

Planning ManagerMarketing Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Planning manager vs marketing manager demographics

Here are the differences between planning managers' and marketing managers' demographics:

Planning ManagerMarketing Manager
Average age3939
Gender ratioMale, 64.1% Female, 35.9%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between planning manager and marketing manager duties and responsibilities

Planning manager example responsibilities.

  • Lead a team that contribute to Mexico achieving the #1 market position through the implementation of CPFR and sales support.
  • Manage commodities teams in support of program execution.
  • Lead initial rollout of JDA / manugistics concepts and forecasting operations.
  • Manage and analyze monthly OTB opportunities base on receipt projections using JDA.
  • Used people skills managing upward to build corporate consensus on ISO processes and controls.
  • Develop an ABC class system, which lead to a $1,000,000 inventory reduction.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Planning manager vs marketing manager skills

Common planning manager skills
  • Project Management, 11%
  • Customer Service, 8%
  • Strong Analytical, 7%
  • KPIs, 7%
  • Demand Planning, 7%
  • Capacity Planning, 4%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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