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Porsche Cars North America, Inc. (PCNA) history
Porsche Cars North America, Inc. (PCNA) company history timeline
The senior Porsche, whose engineering experience included Daimler-Benz, established an independent design and engineering firm in 1931 and designed the Volkswagen Beetle.
Porsche AG was founded in 1931 as an engineering and design consulting firm by Doctor Ferdinand Porsche, who had previously served as technical director for German automaker Daimler.
The Porsche name has become synonymous with sports cars and racecars because that is what company founders Ferdinand Porsche and his son Ferdinand ("Ferry") set out to build when they first set up shop with 200 workers in 1948.
Through 1949, the company hand-builds the first 52 cars in a small garage in Gmund, Austria.
The My Porsche Classic Search also yielded the discovery of another distinguished and even rarer Porsche – a blue 1950 356 Cabriolet.
The company continues to celebrate its heritage by adding to its long list of motorsports victories dating back to its first 24 Hours of Le Mans class win in 1951.
As part of its 60th anniversary celebration of selling cars in the United States, Porsche Cars North America conducts a My Porsche Classic Search and locates what it believes is one of the oldest Porsche's sold in the United States – a lovingly restored 1952 Strawberry Red 356 Cabriolet.
Porsche introduces the first 100-percent all-new 911 model since the first one in 1964.
Porsche introduces 911 Turbo supercar in North America as a 1976 model.
Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive United States importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan.
Car sales bottomed out around 14,000 cars in 1993, a far cry from the 50,000 cars Porsche had sold seven years earlier, of which two-thirds were sold in the United States.
Porsche retired both the 968 and 928 in 1995 to focus on development of the rear-engine 911 and mid-engine Boxster.
The first luxury SUV, the Acura SLX, was introduced by Honda Motor Company in late 1995 and was soon emulated by other automakers, and the concept was embraced by car buyers.
New leadership was installed, Japanese manufacturing techniques were introduced to improve efficiency and cut costs, and in 1996 Porsche introduced a new sports car, the Boxster, which found a receptive market for its $40,000 price tag.
The same year, Porsche unveils a concept for a mid-engine sportscar called "Boxster." Overwhelming positive response persuades Porsche to develop the car, which will appear in 1997.
Headquartered in Atlanta, Georgia, since 1998, PCNA is also home to the first Porsche Experience Center in North America featuring a module-based 1.6 mile driver development track, business center, and fine dining restaurant, 356.
In 1999 the company hired a new advertising agency, Minneapolis-based Carmichael Lynch, well known for its work on Harley-Davidson motorcycles, to begin the spadework necessary to promote the new vehicle. It successfully launched a less expensive two-seater, the Boxster, and in 1998 announced that it would enter the luxury SUV market early in the next century.
In 1999 the company hired a new advertising agency, Minneapolis-based Carmichael Lynch, well known for its work on Harley-Davidson motorcycles, to begin the spadework necessary to promote the new vehicle.
In order to prepare the ground for the Cayenne launch, Porsche hired a new advertising agency in 1999, turning over the $15 million account to Minneapolis-based Carmichael Lynch, which had earned a solid reputation for the work it did for Harley-Davidson motorcycles over the previous 20 years.
In the fall of 1999 Carmichael Lynch unveiled its first campaign for Porsche, which continued to appeal to sports-car enthusiasts and essentially positioned Porsche as a brand to covet.
In 2001 the company made a direct-mail pitch for the vehicle to approximately 70,000 owners of luxury SUVs and sedans.
More groundwork was done in the Cayenne launch in the fall of 2002, again emphasizing the fun and thrill of driving a Porsche.
A second pair of 30-second spots began running in August 2003.
When the $15 million main campaign came to a close in the fall of 2003, it had been clearly successful.
Sales of the luxury SUV continued to grow in 2004, when Porsche introduced a less expensive V6 version of the Cayenne (capable of exceeding 130 miles per hour), a move that opened up the brand to an even wider audience.
In August of 2006, Porsche introduces an updated and more powerful version of its famous Boxster and Boxster S roadsters.
The market launch is September 8, 2007.
At the Geneva Motor Show, Porsche shows the first series-production car with spark-ignition engine to feature a turbocharger with variable blade geometry (VTG) - the 2007 Porsche 911 Turbo.
The new 2008 Porsche Cayenne is unveiled to the public for the first time at the North American International Auto Show, the introduction marks the world debut of the more powerful and stylish generation of Porsche's sport utility vehicle.
In October 2009, PCNA also officially opened a new Northeast Regional Support Center that was awarded a prestigious LEED Gold Certificate for being built and operated with a level of environmental sensitivity.
In 2009, Porsche's Logistic complex in Ontario, California began to employ solar power, saving 50,000 pounds of CO2 each year.
On June 5th, the V-6 powered 2011 Panamera and Panamera 4 went on sale in the United States.
In October, Porsche Cars North America begins selling the V6-powered 2011 Cayenne.
Porsche celebrated three world premieres at the Los Angeles Auto Show 2014.
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Porsche Cars North America, Inc. (PCNA) competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Saturn Consortium | 1985 | $14.5M | 100 | 23 |
| Garber Careers | - | $71.0M | 3,000 | - |
| Earnhardt Auto Centers | 2004 | $340.0M | 1,800 | 33 |
| Capital Buick GMC | - | $19.9M | 50 | - |
| Critz Auto Group | 1938 | $8.5M | 75 | 6 |
| Don Allen Automotive Group | - | - | - | 15 |
| Orr Auto Group | 1924 | $45.0M | 70 | 26 |
| Kelly Auto Group | 1965 | $22.2M | 50 | 23 |
| Ken Garff Automotive Group | 1932 | $260.0M | 3,500 | 191 |
| Wolfe Automotive Group | - | $5.1M | 50 | - |
Porsche Cars North America, Inc. (PCNA) history FAQs
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Porsche Cars North America, Inc. (PCNA) may also be known as or be related to Porsche, Porsche Cars North America, Porsche Cars North America, Inc. and Porsche Cars North America, Inc. (PCNA).