Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Powerbar history
Powerbar company history timeline
By 1986, the couple thought they had perfected the recipe, a mixture of oat bran, maltodextrins, and milk protein sweetened with fructose and fortified with vitamins, minerals, and amino acids.
They used $55,000 in cash to launch the company in 1986 in Berkeley, California.
In 1987, the United States cycling team in the Tour de France asked PowerBar to sponsor it.
However, the Maxwells (they married in 1988) were able to afford their own plant within a few years of the product launch.
By 1989, sales of PowerBars had gone so well that the company was able to afford its own production facility.
In 1994, Gatorade, well known for its sports drink, brought out a Gator Bar.
The Clif Bar almost doubled its sales over 1997, giving it the number three market spot.
PowerBar also brought out some non-bar products. It launched a sports drink in 1999, PowerBar Perform, which came in two bottle sizes.
By 2001, PowerBar was said to have about 40 percent of the energy bar market.
On February 3, 2014, Post Holdings announced it had reached an agreement to acquire PowerBar, Musashi and related worldwide assets from Nestlé. A few years after the transfer to Post, PowerBar regained control of their brand and became a registered trademark of Premier Nutrition Company, LLC.
Rate how well Powerbar lives up to its initial vision.
Powerbar jobs
Do you work at Powerbar?
Is Powerbar's vision a big part of strategic planning?
Powerbar competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| A. Schulman | 1928 | $2.5B | 4,900 | - |
| RectorSeal | 1937 | $31.0M | 176 | - |
| H.B. Fuller | 1887 | $3.6B | 6,428 | 92 |
| Carboline | 1947 | $222.4M | 768 | 16 |
| Valspar | 1806 | $4.2B | 11,083 | - |
| DairiConcepts | 2000 | $1.4M | 50 | - |
| INVISTA | 2003 | $115.0B | 10,000 | 10 |
| Conagra Foods | - | $12.1B | 50 | 181 |
| Pharmavite | 1971 | $35.0M | 1,224 | 21 |
| Yupo | 1996 | $57.4M | 145 | 4 |
Powerbar history FAQs
Zippia gives an in-depth look into the details of Powerbar, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Powerbar. The employee data is based on information from people who have self-reported their past or current employments at Powerbar. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Powerbar. The data presented on this page does not represent the view of Powerbar and its employees or that of Zippia.
Powerbar may also be known as or be related to Powerbar.