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Become A Pre Sales Engineer

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Working As A Pre Sales Engineer

  • Communicating with Persons Outside Organization
  • Selling or Influencing Others
  • Interacting With Computers
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • $121,270

    Average Salary

What Does A Pre Sales Engineer Do

Sales engineers sell complex scientific and technological products or services to businesses. They must have extensive knowledge of the products’ parts and functions and must understand the scientific processes that make these products work.


Sales engineers typically do the following:

  • Prepare and deliver technical presentations explaining products or services to existing and prospective customers
  • Confer with customers and engineers to assess equipment needs and to determine system requirements
  • Collaborate with sales teams to understand customer requirements and provide sales support
  • Secure and renew orders and arrange delivery
  • Plan and modify products to meet customer needs
  • Help clients solve problems with installed equipment
  • Recommend improved materials or machinery to customers, showing how changes will lower costs or increase production
  • Help in researching and developing new products

Sales engineers specialize in technologically and scientifically advanced products. They use their technical skills to explain the benefits of their products or services to potential customers and to show how their products or services are better than their competitors'. Some sales engineers work for the companies that design and build technical products. Others work for independent sales firms.

Many of the duties of sales engineers are similar to those of other salespersons. They must interest the client in buying their products or services, negotiate a price, and complete the sale. To do this, sales engineers give technical presentations during which they explain the technical aspects of the product and how it will solve a specific customer problem.

Some sales engineers, however, team with salespersons who concentrate on marketing and selling the product, which lets the sales engineer concentrate on the technical aspects of the job. By working as part of a sales team, each member is able to focus on his or her strengths and expertise. For more information on other sales occupations, see the profile on wholesale and manufacturing sales representatives.

In addition to giving technical presentations, sales engineers are increasingly doing other tasks related to sales, such as market research. They also may ask for technical requirements from customers and modify and adjust products to meet customers’ specific needs. Some sales engineers work with research and development (R&D) departments to help identify and develop new products.

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How To Become A Pre Sales Engineer

A bachelor’s degree is typically required to become a sales engineer. Successful sales engineers combine technical knowledge of the products or services they are selling with strong interpersonal skills.


Sales engineers typically need a bachelor’s degree in engineering or a related field. However, a worker without a degree, but with previous sales experience as well as technical experience or training, sometimes holds the title of sales engineer. Workers who have a degree in a science, such as chemistry, or in business with little or no previous sales experience, also may be called sales engineers.

University engineering programs generally require 4 years of study. They vary in content, but all programs include courses in math and the physical sciences. In addition, most programs require developing strong computer skills.

Most engineering programs require students to choose an area of specialization. The most common majors are electrical, mechanical, or civil engineering, but some engineering departments offer additional majors, such as chemical, biomedical, or computer hardware engineering. However, some undergraduate programs offer a general engineering curriculum; students then specialize in a particular area either on the job or in graduate school.


New graduates with engineering degrees typically need sales experience and training before they can work independently as sales engineers. Training covers general sales techniques and may involve teaming with a sales mentor who is familiar with the employer's business practices, customers, procedures, and company culture. After the training period, sales engineers may continue to partner with someone who lacks technical skills yet excels in the art of sales.

It is important for sales engineers to continue their engineering and sales education throughout their careers. Much of their value to their employers depends on their knowledge of, and ability to sell, the latest technologies. Sales engineers in high-technology fields, such as information technology and advanced electronics, may find that their technical knowledge rapidly becomes obsolete, requiring frequent retraining.


Promotions may include a higher commission rate, a larger sales territory, or elevation to the position of supervisor or sales manager.

Important Qualities

Interpersonal skills. Strong interpersonal skills are a valuable characteristic for sales engineers, both for building relationships with clients and effectively communicating with other members of the sales team.

Problem-solving skills. Sales engineers must be able to listen to the customer’s desires and concerns, and then recommend solutions, possibly including customizing a product.

Self-confidence. Sales engineers should be confident and persuasive when making sales presentations. 

Technological skills. Sales engineers must have extensive knowledge of the technologically sophisticated products they sell in order to explain their advantages and answer questions.

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Pre Sales Engineer jobs

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Real Pre Sales Engineer Salaries

Job Title Company Location Start Date Salary
Principal Pre-Sales Engineer Denodo Technologies, Inc. Palo Alto, CA Dec 14, 2015 $160,000
Pre-Sales Engineer Eplus Technology Inc. Milpitas, CA Jun 01, 2015 $154,500
Pre-Sales Systems Engineer Infoblox Santa Clara, CA Jul 10, 2015 $150,000
Director of Pre-Sales Engineer Serviont Global Solutions, Inc. Princeton, NJ Oct 31, 2015 $149,173
Pre-Sales Engineer Axon Solutions, Inc. Jersey City, NJ Jun 13, 2011 $145,000
Pre-Sales Director Mindtree Limited Warren, NJ Dec 04, 2014 $140,000
Pre Sales AE 4 Broadcom Corporation San Jose, CA Jul 10, 2016 $137,093
Pre-Sales Engineer True Ultimate Standards Everywhere, Inc. San Francisco, CA Oct 01, 2011 $135,000
Pre-Sales Engineer Clearstory Data Inc. Chicago, IL Oct 24, 2014 $135,000 -
Pre-Sales Director Zensar Technologies Inc. Dallas, TX Oct 08, 2014 $134,222 -
Pre-Sales Applications Engineer Keysight Technologies, Inc. Santa Clara, CA Oct 15, 2015 $130,000
Pre-Sales Solution Engineer Taulia, Inc. San Francisco, CA Oct 04, 2013 $130,000
Pre-Sales Systems Engineering-Principal Consultant Fair Isaac Corporation San Jose, CA Sep 21, 2015 $120,806 -
Pre-Sales Engineer Highdeal Inc. New York, NY Oct 01, 2009 $120,000
Development, Pre-Sales Oberthur Technologies of America Corp Waltham, MA Feb 10, 2015 $118,581
Pre Sales Systems Engineer Radiant Logic Inc. Novato, CA Oct 01, 2010 $118,206
Pre-Sales Engineer Datacard Group Miami, FL Apr 23, 2015 $115,170
Pre-Sales Engineer Sisense Inc. New York, NY Jul 07, 2014 $115,000 -
Pre-Sales Director Zensar Technologies Inc. CA Jul 02, 2013 $114,961 -
Pre-Sales Application Engineer Keysight Technologies, Inc. Santa Clara, CA Sep 09, 2016 $112,958
Consulting Pre-Sales Engineer Sky Communications, Inc. Dallas, TX Sep 10, 2009 $95,000 -
Pre Sales Systems Engineer Radiant Logic, Inc. Novato, CA Apr 16, 2013 $95,000
Pre-Sales Systems Engineer Radiant Logic, Inc. Novato, CA Sep 20, 2012 $95,000
Consulting Pre-Sales Engineer Sky Communications, Inc. Dallas, TX Oct 01, 2009 $95,000 -
O&G Pre-Sales Application Engineer Schneider Electric USA, Inc. Houston, TX Jun 15, 2016 $94,973 -
Pre-Sales Engineer Firstrain, Inc. San Mateo, CA Dec 16, 2013 $93,267

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Top Skills for A Pre Sales Engineer


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Top Pre Sales Engineer Skills

  1. Product Demonstrations
  2. Storage Solutions
  3. Proposals
You can check out examples of real life uses of top skills on resumes here:
  • Conducted detailed product demonstrations on software products tailored to specific client needs.
  • Lead systems engineer that integrated IBM server and storage solutions with Windows 2000.
  • Priced equipment and circuits for network design proposals in support of sales.
  • Increased channel partner sales volume by 273% while providing technical support.
  • Developed demonstration strategies and installed necessary hardware and software at customer sites.

Top Pre Sales Engineer Employers

Pre Sales Engineer Videos

Presales Life - 1.0

SEU 001 What Is Sales Engineering?

A Day in The Life - Technical Sales Engineer