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How to hire a press secretary

Press secretary hiring summary. Here are some key points about hiring press secretaries in the United States:

  • In the United States, the median cost per hire a press secretary is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • Human Resources use 15% of their expenses on recruitment on average.
  • On average, it takes around 12 weeks for a new press secretary to become settled and show total productivity levels at work.

How to hire a press secretary, step by step

To hire a press secretary, you need to identify the specific skills and experience you want in a candidate, allocate a budget for the position, and advertise the job opening to attract potential candidates. To hire a press secretary, you should follow these steps:

Here's a step-by-step press secretary hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a press secretary job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new press secretary
  • Step 8: Go through the hiring process checklist
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  1. Identify your hiring needs

    The press secretary hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    A press secretary's background is also an important factor in determining whether they'll be a good fit for the position. For example, press secretaries from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    This list presents press secretary salaries for various positions.

    Type of Press SecretaryDescriptionHourly rate
    Press SecretaryPublic relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals.$21-46
    Social Media InternshipIn a social media internship, the primary role is to take part in managing a brand's social media platforms for public relations. One of their primary duties is to craft informative and captivating content while under the supervision and guidelines of a manager or supervisor... Show more$11-18
    Account CoordinatorAn account coordinator assists account executives by providing day-to-day administrative support such as preparing and filing sales contracts and reports. As coordinators, they must maintain a good relationship with their clients and vendors by addressing issues and with regular communication... Show more$13-25
  2. Create an ideal candidate profile

    Common skills:
    • Press Releases
    • Press Conferences
    • Policy Issues
    • Press Events
    • Strategic Communications
    • Opinion Pieces
    • Rapid Responses
    • Fact Sheets
    • News Stories
    • Editorials
    • Twitter
    • Facebook
    • Public Events
    • Crisis Communications
    Check all skills
    Responsibilities:
    • Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
    • Serve as a spokesperson on business and economic development matters.
    • Facilitate the placement of articles, columns, and editorials in support of key issues.
    • Serve as primary agency spokesperson conducting on-camera and radio interviews.
    • Foster an energetic public discussion through Facebook and videos, exciting visual displays, carefully target humor and thought-provoking questions.
    • Brief senior cabinet officers daily on local news and editorial coverage.
  3. Make a budget

    Including a salary range in your press secretary job description is a great way to entice the best and brightest candidates. A press secretary salary can vary based on several factors:
    • Location. For example, press secretaries' average salary in hawaii is 48% less than in washington.
    • Seniority. Entry-level press secretaries earn 53% less than senior-level press secretaries.
    • Certifications. A press secretary with a few certifications under their belt will likely demand a higher salary.
    • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a press secretary's salary.

    Average press secretary salary

    $66,560yearly

    $32.00 hourly rate

    Entry-level press secretary salary
    $45,000 yearly salary
    Updated December 20, 2025
  4. Writing a press secretary job description

    A press secretary job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a press secretary job description:

    Press secretary job description example

    Salary Range: $65k-85k, based on Oakland's cost of living; the range is adjusted for location.


    Agency Overview:

    Dream.org closes prison doors and opens doors of opportunity. We bring people together across racial, social, and partisan lines to create a future with freedom, dignity, and opportunity for all. We are working to build a future wherein "we the people" means all of us.

    Purpose:

    The Press Secretary will be an important part of the Communications team, responsible for growing our press engagement by creating and maintaining press lists, both general for Dream Corps and specific as required by campaigns and events. This position will under the Director of Communications to help place stories by drafting press releases, managing the editing and approval process, and working with the press to place stories.

    Duties and Responsibilities:

    The Press Secretary will work with the Director of Communication to draft press releases and manage the editing process through delivery. This position will be responsible for identifying press targets for pitching and crafting messaging to help place stories in political, local, and national press. Their responsibilities will also include managing press conferences we host, keeping track of media hits, and supporting social media.


    Minimum Job Requirements:

    2-4 years of communications experience implementing messaging strategies through local and national media relationships.


    Preferred Education/Skills/Experience:

    Looking for someone with an eye for news opportunities and the ability to help shape news cycles to be a part of a growing team. The ideal candidate has experience pitching and placing news stories and is a compelling writer able to reflect the experiences of diverse communities. Background in politics or campaigning preferred.


    Travel: Must be willing and able to travel occasionally (estimated 10%), including for in-person staff meetings and retreats


    Note: This position will be reviewed beginning October 31st until filled.


    Employee Benefits :

    This full-time salaried position will work remotely or from the Oakland, CA office. Reliable access to an internet connection and willingness to spend significant time working from a computer will be necessary to perform this job.

    All full-time employees receive Medical, Dental & Vision coverage. Dream.org pays 100% of premiums for employee, spouse, and dependents. Part-time employees receive 50% coverage. After a 6-month waiting period, employees can contribute to our retirement plan. Currently, Dream.org offers up to a 5% match. We also offer flexible spending, a pre-tax program for medical expenses, dependent care expenses, transit expenses, and parking expenses. All full-time Dream.org employees accrue 4 weeks of vacation time off and 12 days of sick time off over the first year of employment. Part-time employees accrue time off on a prorated basis. In addition to 10 paid holidays, Dream.org also provides paid time off from December 24th through January 1st each year.

    Dream.org is an equal opportunity/affirmative action employer and encourages applications from all qualified applicants regardless of race, sex, gender identity, age, disability, religion, national origin, sexual orientation, veteran status, or record of arrest or conviction. We are committed to diversity, equity, and inclusion, and strive for a workforce that reflects the populations that we serve.

  5. Post your job

    There are various strategies that you can use to find the right press secretary for your business:

    • Consider promoting from within or recruiting from your existing workforce.
    • Ask for referrals from friends, family members, and current employees.
    • Attend job fairs at local colleges to find candidates who meet your education requirements.
    • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.
    Post your job online:
    • Post your press secretary job on Zippia to find and attract quality press secretary candidates.
    • Use niche websites such as pr news job board, pr council, prsa job center, hoojobs.
    • Post a job on free websites.
  6. Interview candidates

    Your first interview with press secretary candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

    It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new press secretary

    Once you have selected a candidate for the press secretary position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

    It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

    To prepare for the new press secretary first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a press secretary?

Hiring a press secretary comes with both the one-time cost per hire and ongoing costs. The cost of recruiting press secretaries involves promoting the job and spending time conducting interviews. Ongoing costs include employee salary, training, benefits, insurance, and equipment. It is essential to consider the cost of press secretary recruiting as well the ongoing costs of maintaining the new employee.

Press secretaries earn a median yearly salary is $66,560 a year in the US. However, if you're looking to find press secretaries for hire on a contract or per-project basis, hourly rates typically range between $21 and $46.

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