What does a Pricing Analyst do?
Pricing analysts are responsible for examining competitors' pricing strategies and industry standards to aid businesses in determining and setting competitive pricing. These professionals study consumer habits and behavior to gauge their willingness to pay for products and examine consumer spending. They conduct impact and mathematical analyses, and large-scale research to come up with their conclusions. Other duties and responsibilities include developing revenue forecasts and statistical models, monitoring industry trends, and developing pricing tools that can quickly respond to the rapidly changing market trends and needs.
Pricing analyst responsibilities
Here are examples of responsibilities from real pricing analyst resumes:
- Manage all aspects of Medicare and PHS.
- Lead team during change windows and coordinate IPLs/IMLs.
- Identify and qualify leads using web-search methods, social media and LinkedIn.
- Manage seamless and accurate flow of data between CRM and ERP; troubleshoot and resolve integration failures.
- Manage & maintain daily/monthly PPC spends for multiple clients to ensure each campaigns meet the desired performance metrics.
- Work with current Google AdWords to help optimize PPC advertising in both SEM & display network to achieve marketing goals.
- Create and re-design existing databases for better functionality of software using VBA and SQL.
- Provide support to client facing consultants through preparation of PowerPoint presentations and answering detail questions on an ad hoc basis.
- Create financial models, risk analyses and provide recommendations to senior management regarding RFP responses.
- Develop customer business reviews base on IRI data and identify opportunities to increase category performance.
- Create statistical models for electricity usage forecasts using piece-wise linear regression models and weather variables.
- Analyze business performance and competitive pricing intelligence to understand market trends, historical business trends, margin results and price erosion.
- Utilize Visio flowcharts for process flowcharts.
- Complete macro market studies of large metropolitan markets.
- Designate USSOUTHCOM SME for Guantanamo detainee intelligence issues.
Pricing analyst skills and personality traits
We calculated that 6% of Pricing Analysts are proficient in Pricing Strategy, Strong Analytical, and Customer Service. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Pricing Analysts that have these skills listed on their resume here:
- Pricing Strategy, 6%
Monitor competitive airline s pricing strategy and react quickly and efficiently to ensure Continental markets are not undercut by competitors.
- Strong Analytical, 6%
Earned top reputation for strong analytical skills, as well as for efficiency in reporting information to upper management.
- Customer Service, 6%
Developed and maintained customer relationships with large, multinational companies while streamlining their supply chain process and providing superior customer service.
- Data Analysis, 6%
Performed financial analysis through data preparation and exploratory data analysis to support price execution policies and overall optimization of price management.
- SQL, 5%
Automated the opportunity prioritization/selection modeling process using Excel VBA and SQL.
- Financial Analysis, 4%
Provided in-depth financial analysis and contract pricing for a government contractor specializing in intelligence, reconnaissance, and surveillance systems.
"pricing strategy," "strong analytical," and "customer service" are among the most common skills that pricing analysts use at work. You can find even more pricing analyst responsibilities below, including:
Detail oriented. To carry out their duties, the most important skill for a pricing analyst to have is detail oriented. Their role and responsibilities require that "market research analysts must pay attention to minutiae to evaluate data." Pricing analysts often use detail oriented in their day-to-day job, as shown by this real resume: "analyzed detailed customer historical data utilizing excel and access to develop price models. "
Analytical skills. Another essential skill to perform pricing analyst duties is analytical skills. Pricing analysts responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Pricing analysts also use analytical skills in their role according to a real resume snippet: "perform scenario and affordability analysis using historical performance measures, cost models and program metrics applied to large amounts of data. "
Communication skills. Another skill that relates to the job responsibilities of pricing analysts is communication skills. This skill is critical to many everyday pricing analyst duties, as "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." This example from a resume shows how this skill is used: "reported on performance and market trends through weekly meetings and ongoing communication. "
The three companies that hire the most pricing analysts are:
- SMX Convention Center47 pricing analysts jobs
- Splunk31 pricing analysts jobs
- Kuehne+Nagel23 pricing analysts jobs
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Compare different pricing analysts
Pricing analyst vs. Analyst sales
Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.
There are some key differences in the responsibilities of each position. For example, pricing analyst responsibilities require skills like "power bi," "strategic pricing," "competitive pricing," and "cost proposals." Meanwhile a typical analyst sales has skills in areas such as "salesforce," "crm," "sales performance," and "sales management." This difference in skills reveals the differences in what each career does.
Analyst sales tend to make the most money working in the finance industry, where they earn an average salary of $80,458. In contrast, pricing analysts make the biggest average salary, $69,095, in the finance industry.On average, analyst sales reach similar levels of education than pricing analysts. Analyst sales are 2.3% less likely to earn a Master's Degree and 0.0% less likely to graduate with a Doctoral Degree.Pricing analyst vs. Senior research analyst
The duties of a senior research analyst depend on one's line of work or industry of employment. Typically, their responsibilities revolve around coordinating with different departments to gather necessary data, performing research and analysis to identify consumer and market needs, finding new business opportunities, and devising strategies to optimize workflow and workforce processes. Furthermore, as a senior research analyst, it is essential to lead and encourage the team members and serve as a mentor to junior analysts, all while implementing the company's policies and regulations.
Each career also uses different skills, according to real pricing analyst resumes. While pricing analyst responsibilities can utilize skills like "pricing strategy," "customer service," "power bi," and "pivot tables," senior research analysts use skills like "analytics," "data collection," "powerpoint," and "research projects."
Senior research analysts may earn a higher salary than pricing analysts, but senior research analysts earn the most pay in the finance industry with an average salary of $110,757. On the other hand, pricing analysts receive higher pay in the finance industry, where they earn an average salary of $69,095.In general, senior research analysts achieve higher levels of education than pricing analysts. They're 10.5% more likely to obtain a Master's Degree while being 0.0% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for Pricing Analysts in the next 3-5 years?
Brian Meehan
Assistant Professor of Economics, Campbell School of Business, Berry College
Pricing analyst vs. Data research analyst
The job of a data research analyst focuses on the interpretation of research results. The results data research analysts gather is turned into information offering ways for business improvement. They collect data information from different sources then interpret their patterns and trends. These professionals prepare investigative reports on assets and securities for a client or in-house use. They need to develop skills in a good organization, excellent communication, attention to detail, and accuracy.
The required skills of the two careers differ considerably. For example, pricing analysts are more likely to have skills like "pricing strategy," "strong analytical," "customer service," and "sql." But a data research analyst is more likely to have skills like "data collection," "patients," "python," and "research projects."
Data research analysts earn the best pay in the finance industry, where they command an average salary of $66,000. Pricing analysts earn the highest pay from the finance industry, with an average salary of $69,095.data research analysts typically earn similar educational levels compared to pricing analysts. Specifically, they're 4.1% more likely to graduate with a Master's Degree, and 2.0% more likely to earn a Doctoral Degree.Pricing analyst vs. Senior managment analyst
The job of a senior management analyst is to review assigned business processes and identify and resolve any financial, technological, and operational risks. They perform varied duties and responsibilities that include identifying opportunities to enhance efficiency, supporting and aligning efforts to meet business and customer needs, and overseeing customer relations and expectations. Other duties include leading or participating in other projects, providing leadership to peers and team members, and supporting the implementation of business solutions through partnerships and relationship building with stakeholders.
Types of pricing analyst
Updated January 8, 2025
