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Become A Pricing Manager

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Working As A Pricing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $100,000

    Average Salary

What Does A Pricing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Pricing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Pricing Manager Career Paths

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Pricing Manager Demographics

Gender

Male

52.1%

Female

38.9%

Unknown

9.0%
Ethnicity

White

60.8%

Hispanic or Latino

14.8%

Black or African American

11.7%

Asian

9.1%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

38.5%

French

9.4%

German

9.4%

Chinese

6.8%

Italian

6.0%

Mandarin

4.3%

Korean

4.3%

Japanese

4.3%

Cantonese

2.6%

Carrier

2.6%

Swedish

1.7%

Russian

1.7%

Portuguese

1.7%

Hebrew

1.7%

Estonian

0.9%

Gujarati

0.9%

Hindi

0.9%

Shanghaiese

0.9%

Greek

0.9%

Irish

0.9%
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Pricing Manager Education

Schools

University of Phoenix

13.2%

University of Arkansas, Fayetteville

7.1%

Georgia State University

6.4%

DePaul University

6.4%

University of Texas at Austin

6.1%

University of Notre Dame

5.4%

George Washington University

5.1%

Pennsylvania State University

5.1%

Arizona State University

4.7%

Kaplan University

4.4%

University of Chicago

4.4%

New York University

3.7%

Michigan State University

3.7%

Carnegie Mellon University

3.7%

George Mason University

3.7%

Villanova University

3.4%

Northwestern University

3.4%

University of Illinois University Administration

3.4%

University of Texas at Arlington

3.4%

San Diego State University

3.4%
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Majors

Business

40.7%

Finance

14.9%

Accounting

9.8%

Marketing

7.5%

Management

5.0%

Economics

3.4%

Psychology

2.3%

Political Science

2.1%

Supply Chain Management

2.0%

Communication

1.8%

Health Care Administration

1.5%

Law

1.2%

Computer Science

1.1%

Mathematics

1.1%

General Studies

1.0%

International Business

1.0%

Project Management

1.0%

Computer Information Systems

1.0%

Management Science

0.9%

Biology

0.8%
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Degrees

Bachelors

38.5%

Masters

36.9%

Other

12.9%

Associate

6.1%

Certificate

3.1%

Doctorate

1.3%

Diploma

0.8%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$100,000
View Detailed Salary Report
$57,000
Min 10%
$100,000
Median 50%
$100,000
Median 50%
$100,000
Median 50%
$100,000
Median 50%
$100,000
Median 50%
$100,000
Median 50%
$100,000
Median 50%
$175,000
Max 90%
Best Paying Company
Lowe's
Highest Paying City
Minneapolis, MN
Highest Paying State
North Dakota
Avg Experience Level
4.0 years
How much does a Pricing Manager make at top companies?
The national average salary for a Pricing Manager in the United States is $100,561 per year or $48 per hour. Those in the bottom 10 percent make under $57,000 a year, and the top 10 percent make over $175,000.

Real Pricing Manager Salaries

Job Title Company Location Start Date Salary
Regional Pricing Manager Homesite Group, Inc. Boston, MA Oct 01, 2016 $164,840
Regional Pricing Manager Homesite Group, Inc. Boston, MA Jan 10, 2016 $164,840
Pricing Manager Azuma Foods Int'l Inc., USA Hayward, CA Aug 29, 2016 $159,744
Senior Strategic Pricing Manager Fisher-Rosemount Systems, Inc. Round Rock, TX Jun 11, 2015 $152,630
Senior Pricing Manager Gardner Denver, Inc. Houston, TX Jul 14, 2016 $152,100 -
$175,000
Senior Pricing Manager Samsung Telecommunications America, LLC Richardson, TX Jan 07, 2013 $152,000
Senior Pricing Manager Samsung Telecommunications America, LLC Richardson, TX Jan 17, 2013 $152,000
Global Pricing Manager, Gorilla Glass Corning Incorporated Corning, NY Jun 06, 2016 $151,216
Global Pricing Manager, Gorilla Glass Corning Incorporated Corning, NY Feb 06, 2016 $151,216
Manager, Government Pricing Sandoz, Inc. Princeton, NJ Jul 03, 2016 $150,000
Senior Pricing Manager Vmware, Inc. Palo Alto, CA Dec 17, 2016 $149,812
Senior Pricing Manager Vmware, Inc. Palo Alto, CA Dec 15, 2016 $149,812
Transfer Pricing Manager Terex Corporation Westport, CT Sep 20, 2014 $148,400 -
$159,220
Transfer Pricing Manager Amazon Corporate LLC Seattle, WA Feb 24, 2016 $125,000 -
$140,000
Senior Pricing Manager T-Systems North America, Inc. Scottsdale, AZ Apr 11, 2015 $123,600
Pricing Manager Gardner Denver, Inc. Houston, TX Jan 19, 2015 $120,000
Pricing Manager ADP, LLC Roseland, NJ Oct 01, 2015 $119,454 -
$146,900
Senior Strategic Pricing Manager Fisher-Rosemount Systems, Inc. Round Rock, TX Sep 30, 2015 $119,000 -
$123,500
Pricing Manager Telstra Incorporated New York, NY Jan 28, 2015 $118,973
Global Pricing Manager Eastman Chemical Company Kingsport, TN Dec 04, 2014 $117,420 -
$134,200
Transfer Pricing Manager McGladrey LLP Irvine, CA Sep 13, 2014 $100,000
Transfer Pricing Manager McGladrey LLP Dallas, TX Sep 04, 2014 $100,000
Manager, Contracts and Pricing Valeant Pharmaceuticals North America, LLC Bridgewater, NJ Jun 28, 2016 $99,528 -
$119,528
Manager Pricing and Valuation Chicago Mercantile Exchange Inc. Chicago, IL Aug 31, 2016 $99,070 -
$164,500
Manager, Pricing American Express Travel Related Services Company, Inc. New York, NY Feb 26, 2015 $98,950
Manager, Digital Pricing & Inventory Viacom International Inc. New York, NY Sep 09, 2016 $97,850
Senior Pricing Manager T-Mobile USA, Inc. Bellevue, WA Jul 29, 2015 $97,698 -
$128,544
Global Pricing Manager Eastman Chemical Company Kingsport, TN Sep 27, 2016 $96,803 -
$116,000

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Top Skills for A Pricing Manager

  1. Product Lines
  2. Financial Statements
  3. Proposal Preparation
You can check out examples of real life uses of top skills on resumes here:
  • Supervised pricing analysts; established guidelines for adjusting operating cost and loss assumptions for all Commercial Lending product lines.
  • Worked closely with accounting in analyzing financial statements for utilization in pricing models ensuring profitability
  • Key contributor working with sales management team in proposal preparation, and negotiation for software, and hardware business.
  • Collaborated with senior management and sales teams in qualifying and selecting vendors and forming strategic pricing for materials purchasing.
  • Increased sales and profit margins by developing automated systems for communication to field sales and customers and implementing branding initiatives.

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Top 10 Best States for Pricing Managers

  1. Colorado
  2. Virginia
  3. Rhode Island
  4. Delaware
  5. Arkansas
  6. New Jersey
  7. New York
  8. District of Columbia
  9. California
  10. Pennsylvania
  • (1,029 jobs)
  • (1,376 jobs)
  • (171 jobs)
  • (93 jobs)
  • (180 jobs)
  • (1,292 jobs)
  • (3,157 jobs)
  • (348 jobs)
  • (8,231 jobs)
  • (1,137 jobs)

Top Pricing Manager Employers

Jobs From Top Pricing Manager Employers

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