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| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 2,165 | 0.00% |
| 2020 | 2,071 | 0.00% |
| 2019 | 2,030 | 0.00% |
| 2018 | 1,887 | 0.00% |
| 2017 | 1,746 | 0.00% |
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $109,525 | $52.66 | +3.9% |
| 2025 | $105,427 | $50.69 | +1.9% |
| 2024 | $103,455 | $49.74 | +1.6% |
| 2023 | $101,868 | $48.97 | +0.8% |
| 2022 | $101,059 | $48.59 | +1.9% |
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 493 | 71% |
| 2 | Washington | 7,405,743 | 2,381 | 32% |
| 3 | Massachusetts | 6,859,819 | 1,977 | 29% |
| 4 | Oregon | 4,142,776 | 1,058 | 26% |
| 5 | Utah | 3,101,833 | 783 | 25% |
| 6 | California | 39,536,653 | 9,184 | 23% |
| 7 | Rhode Island | 1,059,639 | 242 | 23% |
| 8 | Vermont | 623,657 | 138 | 22% |
| 9 | Illinois | 12,802,023 | 2,402 | 19% |
| 10 | Virginia | 8,470,020 | 1,597 | 19% |
| 11 | New Jersey | 9,005,644 | 1,617 | 18% |
| 12 | Colorado | 5,607,154 | 999 | 18% |
| 13 | New York | 19,849,399 | 3,336 | 17% |
| 14 | Minnesota | 5,576,606 | 973 | 17% |
| 15 | Delaware | 961,939 | 162 | 17% |
| 16 | Connecticut | 3,588,184 | 588 | 16% |
| 17 | Georgia | 10,429,379 | 1,567 | 15% |
| 18 | New Hampshire | 1,342,795 | 208 | 15% |
| 19 | North Carolina | 10,273,419 | 1,419 | 14% |
| 20 | Maryland | 6,052,177 | 820 | 14% |
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Annapolis | 4 | 10% | $108,856 |
| 2 | Hartford | 7 | 6% | $114,736 |
| 3 | Bethesda | 3 | 5% | $108,582 |
| 4 | Kalamazoo | 3 | 4% | $108,046 |
| 5 | Costa Mesa | 3 | 3% | $113,867 |
| 6 | Baton Rouge | 5 | 2% | $104,489 |
| 7 | Des Moines | 5 | 2% | $87,630 |
| 8 | Boston | 8 | 1% | $110,124 |
| 9 | Atlanta | 6 | 1% | $112,017 |
| 10 | Sacramento | 5 | 1% | $121,702 |
| 11 | Washington | 5 | 1% | $103,243 |
| 12 | Baltimore | 4 | 1% | $108,940 |
| 13 | Phoenix | 4 | 0% | $118,460 |
| 14 | Indianapolis | 3 | 0% | $98,874 |
| 15 | Jacksonville | 3 | 0% | $97,779 |

University of Houston - Downtown

University of West Georgia
Berea College

University of Houston - Downtown
Marilyn Davies College of Business
Dr. Richard Conde Ph.D.: The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context

University of West Georgia
Department of Civic Engagement & Public Service
Dr. Sooho Lee: It depends on the nature of the job. Generally speaking, analytical competence, communication, strategic planning, and leadership skills will greatly help one earn more.
Berea College
Economics and Business Department
J. Ian Norris Ph.D.: Digital marketing skills are essential for any area of marketing. Luckily there are many online certifications available for this purpose. On the research side, Google Analytics offers a certification. It will also be valuable to know the analytics platforms on social media sites such as facebook, Instagram, and TikTok. Conversely, all of these sites also offer training on digital advertising and promotion, such as Google AdWords. Any coursework in digital marketing that provides instruction in Search Engine Marketing (SEM) will also be highly valuable. Finally, digital video and editing skills are also quite valuable, as all kinds of companies and organizations are using the short video format for storytelling and brand advertising.
J. Ian Norris Ph.D.: No matter what area of marketing you are working in--in fact, no matter what job you are working in at all, statistical literacy is essential. There is so much data out there that data literacy will confer significant competitive advantage to those who can leverage it. This doesn't mean everyone has to be able to do regression modeling, but being able to interpret correlational patterns and draw actionable meaning from it will be a foundational skill. A big bonus would be some basic coding skills. Finally, it is worth mentioning that while most social media marketing still happens on Facebook, it will be essential to know platforms such as Instagram and TikTok for any products or services targeted to younger consumers.