Where do you want to work?
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Vice President, Non-Agency Rmbs Pricing Specialist||RBS Securities Inc.||Stamford, CT||Dec 20, 2010||$150,000|
|Pricing Specialist||Millicom International Services LLC||Coral Gables, FL||Aug 12, 2013||$145,000 -
|SAP SD Pricing Specialist||Avon Products, Inc.||White Plains, NY||Feb 13, 2012||$130,000|
|SAP SD Pricing Specialist||Avon Products, Inc.||White Plains, NY||May 14, 2012||$120,000|
|SAP SD Pricing Specialist||Avon Products, Inc.||White Plains, NY||Jul 09, 2012||$115,000|
|SAP SD Pricing/Rtom Specialist||Avon Products, Inc.||White Plains, NY||Apr 16, 2012||$110,000|
|Structuring and Pricing Specialist||Pacificorp||Portland, OR||Mar 08, 2016||$100,942|
|International Pricing Specialist (Management Consultant)||Management Systems International, Inc.||Arlington, VA||Oct 24, 2016||$97,020|
|Transfer Pricing Specialist||News America Incorporated||Wilton, CT||Apr 25, 2011||$85,000 -
|Pricing and Budget Specialist||American Institutes for Research||Washington, DC||Sep 13, 2016||$80,142 -
|SAP SD Pricing Specialist||EAPT Solutions, Inc.||Piscataway, NJ||Dec 09, 2013||$80,000|
|Specialist, Pricing||Nationwide Insurance||Des Moines, IA||May 15, 2016||$76,400 -
|Specialist-Contracts & Pricing||Amgen Inc.||Thousand Oaks, CA||Jul 27, 2009||$75,632|
|Pricing Specialist||American Institutes for Research||Washington, DC||Sep 13, 2013||$73,445 -
|Pricing Specialist||American Institutes for Research||Washington, DC||Aug 13, 2012||$72,114 -
|Specialist, Pricing||Nationwide Insurance||Columbus, OH||Jan 31, 2010||$72,030 -
|Transfer Pricing Specialist||Bureau Van DIJK Electronic Publishing, Inc.||New York, NY||Sep 01, 2015||$69,139|
|Sales Pricing Specialist||TSMC North America||San Jose, CA||Nov 19, 2015||$66,602 -
|Specialist, Pricing||Nationwide Insurance||Des Moines, IA||Oct 01, 2009||$64,883 -
|Pricing Specialist II||Ericsson Inc.||Plano, TX||Sep 07, 2010||$64,230 -
|Specialist, Pricing||Nationwide Insurance||Des Moines, IA||Oct 01, 2011||$63,000 -
|Senior Pricing Specialist||Farmers Group, Inc.||Wilmington, DE||Nov 26, 2012||$55,000|
|Pricing and Quotations Specialist||Schneider Electric USA, Inc.||Dayton, OH||Aug 27, 2016||$54,018 -
|Cost Pricing Specialist||Counterpart International Inc.||Arlington, VA||Mar 04, 2011||$54,000 -
|Pricing Strategy Specialist||China Telecom (Americas) Corporation||San Jose, CA||Sep 01, 2014||$53,300|
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