Primary is making better clothes for kids and building a better experience for busy parents to shop for them. It aims to be the most inclusive kid's clothing brand, offering high-quality essentials at affordable prices. Rather than chasing the trend, Primary offers thoughtfully designed clothing without logos, slogans, or sequins. They take a gender-neutral approach, with a broad range of colors available for babies and kids 0-12, without prescribing what is for girls or boys. It was founded in 2015 and is headquartered in New York, New York.Based in New York, NY, Primary Kids, Inc. is a small retail company with only 60 employees and an annual revenue of $340,000.
Primary Kids, Inc.'s mission statement
Primary's mission is to keep kids comfortable from the inside out so they can shine bright and live courageously.
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Primary Kids, Inc. employee reviews
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Primary's brand is built around individuality, inclusion, and shining brightly - and so is our culture. We have great benefits and perks, a 4-day work week, and some of the smartest, kindest people you could hope to work with. We are passionate about Primary's brand and mission. We offer flexibility, lots of opportunities to work remote (partially or fully), and a little bit of fun each day.
What is Primary Kids's culture like
We asked our team this during our last team survey! They responded with words like collaborative, inclusive, kind, open, fun, creative, and diverse. It feels like a family. Wed come to work feeling inspired.
What Primary Kids does to give back to the community
Primary regularly supports social causes that we believe are making the world a better place. Recent causes we have donated to and collaborated with include Keep Our Clinics, GLSEN, Good Inside, Moms Demand Action, and The Conscious Kid. We also have regular features on our website to highlight Juneteenth, Pride Month, and Autism Awareness Month. These are just a few of the ongoing ways Primary is doing its part to support our community.
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The team at Primary Kids, Inc.
The founders of Primary Kids, Inc. are Galyn Bernard and Christina Carbonell.
The key people at Primary Kids, Inc. are Galyn Bernard and Christina Carbonell.
Key people
Galyn Bernard
Christina Carbonell
The inside scoop
Primary is making better clothes for kids and building a better experience for busy parents to shop for them. It aims to be the most inclusive kid's clothing brand, offering high-quality essentials at affordable prices. Rather than chasing the trend, Primary offers thoughtfully designed and sustainable clothing without logos, slogans, or sequins. They take a gender-neutral approach, without prescribing what is for girls or boys. It was founded in 2015 and is headquartered in New York, New York.
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Primary Kids, Inc. financial performance
6.4
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Primary Kids, Inc. may also be known as or be related to Primary Kids Inc and Primary Kids, Inc.