Princess Cruises history

Princess was among the first lines to popularize cruises to the west coast of Mexico--dubbed the "Mexican Riviera." Come summer 1966, the ship returned to its tasks for the railroad in Alaska and Canada.

In 1971 MacDonald leased the Norwegian vessel Island Venture and renamed it the Island Princess.

In 1974 he sold Princess to Great Britain's Peninsular and Oriental Steam Navigation Company (P&O), one of the world's oldest and largest diversified shipping firms.

The Princess Patricia became the last remaining passenger ship in the CPR fleet, continuing to sail to Alaska each summer until that era ended on October 12, 1981.

Princess took delivery of its first custom-built passenger ship, the Royal Princess, in 1984.

Nolan, James, ’Love Boat Owners Buy ’Cadillac’ of Industry,” Journal of Commerce and Commercial, August 1, 1988, 3B.

The cruise line suffered a black eye in 1991, when two passengers videotaped a Princess employee dumping bags of garbage into the ocean off the Florida Keys.

The 1995 launch of the 77,000-ton Sun Princess added room for nearly 2,000 passengers.

Sales: $1 billion (1996 est.)

The 1995 launch of the 77,000-ton Sun Princess added room for nearly 2,000 passengers. Its sister ship, the Dawn Princess, was launched in 1997 and dispatched to the waters of Alaska and the Caribbean.

When Grand Princess launched in 1998, it heralded a new era (and class) for Princess.

First Bermuda cruises (program ran 2000-02)

Dining options were further revolutionized in 2001 as Princess became the first cruise line to offer passengers a choice in their main dining room experience – either the traditional seating or a restaurant-style Anytime Dining, in which diners could eat when and with whom they chose.

In 2003, industry giant Carnival Corporation merged with Princess' parent company, U.K.-based P&O Cruises.

Who is Princess Cruises' CEO? Jan Swartz (2013 –)

In 2015, Princess Cruises implemented a $450 million-dollar product innovation and cruise ship renovation campaign that continues to enhance the line's onboard guest experience.