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Principal Financial Group Overview

The Principal Financial Group is a global financial investment management and insurance company headquartered in Des Moines, Iowa.
The staff at Principal Financial Group come from unusually diverse demographic backgrounds. The company is 53.8% female and 28.6% ethnic minorities. Principal Financial Group employees are slightly more likely to be members of the Republican Party than the Democratic Party, with 56.2% of employees identifying as members of the Republican Party. Despite their political differences, employees at Principal Financial Group seem to be happy. The company has great employee retention with staff members usually staying for 4.2 years.
Principal Financial Group is an industry leader with 14,854 employees and an annual revenue of $12.6B that is headquartered in Iowa.

The Organization’s Mission

To help growing businesses, individuals and institutional clients achieve financial security and success, resulting in excellent shareholder value.







Founded in



Des Moines, IA


Organization Type


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The Team At Principal Financial Group

Key People

    Daniel Houston (ceo)

The Culture At Principal Financial Group

Information provided by the company
Many years ago, we made the commitment to use technology to inspire solutions that help us achieve our ultimate goal - "To help people live their best lives". That's real impact to real people.
You'll get a chance to network at social events and volunteer in the community with peers and team members. From its miles of trails and lakes, local wineries and breweries, to world-class music, theater and a thriving foodie scene, Des Moines offers big-city perks with small-town charm.
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Diversity, inclusion and empowerment are at the core of our culture.. A career, not just a job. Principal is a place where you can learn and innovate.
We help people build the kinds of lives they dream about-empowered by financial security and stability.
And we'd love to have you help us do that this summer.
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Principal Financial Group Reviews

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Zippia UserJune 2019


Zippia Official LogoZippia UserJune 2019

What Do You Like About Working There?

It was a nice culture and environment to work in. Show More

What DON'T You Like About Working There?

Post internship job review did not properly reflect my accomplishments. Show More

What Are Your Favorite Benefits/Perks?

They had free gym access. Show More
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Principal Financial Group Rankings

Principal Financial Group is ranked #46 on the Best Companies to Work For in Iowa list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Principal Financial Group Careers

On average, employees at Principal Financial Group stay with the company for 3.8 years. Employees most commonly join Principal Financial Group after leaving Wells Fargo. When they leave Principal Financial Group, they most frequently get their next job at Wells Fargo.

Average Length of Employment

Principal Financial Group

3.8 years
MetLife3.7 years
Wells Fargo2.8 years
Top Employers Before Principal Financial Group
US Army8.7 %
MetLife6.6 %
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Top Employers After Principal Financial Group
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Principal Financial Group Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Principal Financial Group Employees Education

Of the 14,854 employees at Principal Financial Group, 17.4% attended Iowa State University. Employees at Principal Financial Group most frequently majored in Business, and most employees’ highest level of education is a Bachelors.

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Principal Financial Group Employment Videos

Principal Financial Group Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


> $1B

Founded in


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Principal Financial Group Subsidiaries

Subsidiaries to Principal Financial Group include RobustWealth, Principal Holding Co, and First Dental Health. Employees at the parent company, Principal Financial Group, earn $61,606. In comparison, the salaries at RobustWealth, Principal Holding Co, and First Dental Health are $70,525, $63,884, and $47,571.
Average Salary
Principal Holding Co
Principal Holding Co
First Dental Health
First Dental Health

Principal Financial Group Competitors

Frequently Asked Questions about Principal Financial Group

How many Employees does Principal Financial Group have?

Principal Financial Group has 14,854 employees.

How much money does Principal Financial Group make?

Principal Financial Group generates $12.6B in revenue.

What industry is Principal Financial Group in?

Principal Financial Group is in the finance industry.

What is Principal Financial Group's mission?

Principal Financial Group's mission statement is "To help growing businesses, individuals and institutional clients achieve financial security and success, resulting in excellent shareholder value."

What type of company is Principal Financial Group?

Principal Financial Group is a public company.

Who are Principal Financial Group's competitors?

Principal Financial Group competitors include Wells Fargo, Prudential Financial, MetLife, Mutual of Omaha, Massachusetts Mutual Life Insurance ..., Lincoln National, Fidelity Investments, Ameriprise Financial, Raymond James, Northwestern Mutual, The Hartford, Charles Schwab, The Bank of New York Mellon, Morgan Stanley, JPMorgan Chase, Voya Financial, Bank of America, SunTrust Banks, Discover Financial Services, Fifth Third Bank.

Who works at Principal Financial Group?

Daniel Houston (ceo)

Where is Principal Financial Group's headquarters?

Principal Financial Group's headquarters is in Des Moines, IA.

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Updated May 18, 2020

Zippia gives an in-depth look into the details of Principal Financial Group, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Principal Financial Group. The employee data is based on information from people who have self-reported their past or current employments at Principal Financial Group. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Principal Financial Group and its employees or that of Zippia.

Principal Financial Group may also be known as or be related to PRINCIPAL FINANCIAL GROUP INC, Principal Financial Group, Principal Financial Group Inc, Principal Financial Group, Inc., Principal Financial Services Inc and The Principal Financial Group.