A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Principal Applied Science Manager||Microsoft Corporation||Bellevue, WA||Oct 13, 2016||$232,323|
|Product Marketing Principal||Zebra Technologies Corporation||San Jose, CA||Jul 14, 2016||$220,251|
|Principal Product Manager||Wal-Mart Associates, Inc.||San Bruno, CA||Nov 30, 2016||$214,552|
|Principal Product Manager, Cloud Data Integration||Informatica LLC||Redwood City, CA||Sep 19, 2016||$205,000|
|Principal Product Manager, Adobe Media Optimizer||Adobe Systems Incorporated||San Jose, CA||May 25, 2016||$205,000|
|Principal Product Manager||Splunk||Seattle, WA||Jul 14, 2016||$191,000|
|Principal Product Manager||Alcatel Lucent USA, Inc.||Mountain View, CA||Nov 25, 2016||$190,000 -
|Principal Product Manager||Alcatel-Lucent USA, Inc. (DBA Nokia)||Mountain View, CA||Mar 09, 2016||$190,000|
|Principal Product Manager||Amazon Corporate LLC||Sunnyvale, CA||Apr 25, 2016||$185,000|
|Principal Product Manager||Nutanix, Inc.||San Jose, CA||Oct 02, 2016||$185,000 -
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