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Principal product manager vs product management director

The differences between principal product managers and product management directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a principal product manager and a product management director. Additionally, a product management director has an average salary of $156,724, which is higher than the $145,943 average annual salary of a principal product manager.

The top three skills for a principal product manager include product management, QA and product development. The most important skills for a product management director are product management, product strategy, and cloud.

Principal product manager vs product management director overview

Principal Product ManagerProduct Management Director
Yearly salary$145,943$156,724
Hourly rate$70.16$75.35
Growth rate10%10%
Number of jobs143,985170,460
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 70%
Average age3939
Years of experience1010

What does a principal product manager do?

The duties of a principal product manager depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the organization's product roadmap, devising strategies for optimal operations and services, and managing production and marketing communications. They must also coordinate with different research scientists and engineers to develop systems and networks that will increase profitability and assist in meeting consumers' needs. Furthermore, as a manager, it is essential to lead and encourage teams, all while implementing the company's policies and regulations.

What does a product management director do?

A Product Management Director is responsible for a business product planning as well as execution throughout the life cycle of the business. They create the product strategy and requirements, develop and execute tactical plans, and maintain product and market knowledge.

Principal product manager vs product management director salary

Principal product managers and product management directors have different pay scales, as shown below.

Principal Product ManagerProduct Management Director
Average salary$145,943$156,724
Salary rangeBetween $106,000 And $199,000Between $112,000 And $219,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyBrexMeta
Best paying industryStart-upTechnology

Differences between principal product manager and product management director education

There are a few differences between a principal product manager and a product management director in terms of educational background:

Principal Product ManagerProduct Management Director
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Principal product manager vs product management director demographics

Here are the differences between principal product managers' and product management directors' demographics:

Principal Product ManagerProduct Management Director
Average age3939
Gender ratioMale, 73.9% Female, 26.1%Male, 77.1% Female, 22.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between principal product manager and product management director duties and responsibilities

Principal product manager example responsibilities.

  • Lead an initiative to train technical writers on writing QA tests for documentation examples.
  • Lead SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
  • Analyze complex business cases to determine product feasibility, prioritization and project ROI.
  • Define strategic direction and KPIs, make recommendations to leadership and execute on approve direction.
  • Develop product marketing positioning with business team, forecasting, competitive positioning and analyzing ROI.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Show more

Product management director example responsibilities.

  • Lead initiatives across broad categories ranging from search engine optimization to promotions and CRM to customer retention.
  • Deploy a highly customize third-party CRM and sales management software, managing $40MM annual ad sales revenue.
  • Manage a team of 8 developers , 3 editors , 1 QA person, and 1 graphic designer.
  • Manage cross-functional projects to integrate new products and features into the roadmap and GTM approach and drive adoption.
  • Manage the product management, business analyst, and UI teams in the development of a new class of EMM applications.
  • Manage the design development process from designer sketch handover to bulk production delivery.
  • Show more

Principal product manager vs product management director skills

Common principal product manager skills
  • Product Management, 11%
  • QA, 11%
  • Product Development, 10%
  • Regression, 9%
  • User Stories, 4%
  • Saas, 4%
Common product management director skills
  • Product Management, 13%
  • Product Strategy, 7%
  • Cloud, 6%
  • Analytics, 5%
  • Market Research, 4%
  • Product Roadmap, 4%

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