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Become A Principal Strategist

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Working As A Principal Strategist

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does A Principal Strategist Do At Oracle

* Providing thought leadership on digital advertising strategy and technology – specifically involving how to better leverage user data to improve campaign effectiveness and ROI
* Guiding marketers and agencies on designing digital media operations and planning teams to more effectively leverage data and technology to optimize process and measure results
* Providing strategic direction to internal go-to-market teams on DMP adoption and support models
* Assisting internal consulting and implementation team with strategic DMP deployment and ongoing program design
* Building and maintaining strategic client and internal relationships
* Assist in designing internal processes and engagement models for DMP support across functional organizations including consulting, operations, support, product and engineering
* Assist in gathering and communicating platform feedback and product design direction based on industry trends, client workflows, and best practices
* Here’s a summary of the skills that will provide success in this position:
* years’ experience digital advertising technology or digital media planning, buying, operations roles
* Experience or strong understanding of digital advertising platforms and technology including DMP, DSP, SSP, SSO, MTA, Ad Servers, etc.
* Strong understanding of the digital marketing eco-system, agency models, buying and trafficking process
* Exceptional problem-solving skills with focus on practical business implications
* Exceptional communication skills and comfort presenting to and ideating with senior technical, marketing, and other business stakeholders within enterprise businesses
* About the Company
* Are you ready to take a leading role with one of the most innovative and exciting technology companies that is transforming the marketing world?
* While advertising and media continue to grow digitally and revolutionize marketing “online”, 93% of all consumer spending is still happening “offline”.
* Marketers want to find buyers of their products - not just “clickers”.
* Oracle Data Cloud is leveraging the power of big data, technology and predictive analytics to fuse offline sales with digital media.
* By helping marketers build, reach and measure purchase-based audiences, ODC serves as core marketing infrastructure for a data-driven world.
* Even in the face of our sustained growth we've managed to preserve the energy, creativity, nimbleness, individual empowerment and fun of an emerging company.
* We're Colorado based and have offices in Seattle, NYC, Boston, Chicago, San Francisco, Detroit and London.
* Detailed Description and Job Requirements
* Provides direction and specialist knowledge in applying the technology/application to client business.
* Facilitation of customer product/application understanding through presentations demonstrations and benchmarks; provision of support throughout the sell.
* As a Principal Sales Consultant you will be responsible as the expert for formulating and leading presales technical / functional support activity to prospective clients and customers while ensuring customer satisfaction.
* Acts as a technical resource and mentor for less experienced Sales Consultants.
* Focuses on large or complex sales opportunities that need creative and complex solutions.
* Develops productivity tools and training for other Sales Consultants.
* Develops and delivers outstanding Oracle presentations and demonstrations.
* Leads any and all aspects of the technical sales process.
* Advises internal and external clients on overall architect solutions.
* Leading contributor individually and as a team member, providing direction and mentoring to others.
* Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization.
* years vendor (sales and marketing) experience.
* years business experience with relevant computer applications or database/tools.
* Ability to implement the most advanced product features.
* Thorough knowledge of system and application design.
* In depth knowledge of competitors.
* Demonstrated project management skills

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How To Become A Principal Strategist

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Principal Strategist jobs

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Principal Strategist Demographics


  • Male

  • Female

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish


Principal Strategist

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Principal Strategist Education

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Top Skills for A Principal Strategist


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Top Principal Strategist Skills

  1. Product Strategy
  2. Architects
  3. Human Resources
You can check out examples of real life uses of top skills on resumes here:
  • Reviewed existing product roadmaps, product strategy, & go-to-market plans within the context of the rapidly changing enterprise technology market.
  • Managed a team of architects to develop and deploy Location-Based Service enablement platform for large EMEA operators.
  • Developed roadmap solutions leveraging cloud strategies and services, including; ITSM, IaaS, PaaS, DaaS and DRaaS.
  • Conducted quantitative evaluation of innovative and competitive technologies for threats and opportunities.
  • Advanced Apache Spark three days Data Engineering hands on Training, MetiStream.

Top Principal Strategist Employers

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