What does a producer director do?
A producer-director is responsible for ensuring that the production operations run smoothly, both in the business and creative side. The producer-director monitors the production staff's performance, as well as reviewing the output of delegated tasks, and manages promotional and marketing events. They also coordinate closely with the creative team to meet deadlines and maintain project deliverables within the budget goals. A producer-director must have excellent communication and organizational skills, especially on negotiating with sponsors to create the best experience for the audience.
Producer director responsibilities
Here are examples of responsibilities from real producer director resumes:
- Manage day-to-day completion activities including project planning and QA testing.
- Implement social media campaign on Facebook and Instagram.
- Design a DVD layout for the video and also edit a trailer of the video for YouTube.
- Team with top female comedy stars to create and deliver popular original live shows, later release for DVD distribution.
- Air nationally as part of the PBS prime-time schedule.
- Develop video concepts and marketing strategies for small to mid size companies in NYC.
- Maintain all aspects of social media, SEO, sales enablement and lead generation.
- Produce and oversee the development of numerous award winning stories and shows including multiple Emmy winners.
- Develop and produce PBS television series to educate parents of young children in health and safety issues.
- Create and implement artist and teacher training for middle school social studies and history classes in NYC.
- Batch capture 2 hours of raw footage then work in post to create a pageant DVD for distribution.
- Film and edit hip-hop music video, create teaser trailer, and design concept art for DVD package.
- Find and secure guests (YouTube celebrities, comedians, actors, musicians, people with high social profiles).
- Drive booking revenue through establishing partnerships with local businesses, national theatre companies, regional comedy festivals, and area colleges.
- Germanyproduce and direct short documentaries and news reports.
Producer director skills and personality traits
We calculated that 10% of Producer Directors are proficient in Video Production, Photography, and Music Videos. They’re also known for soft skills such as Communication skills, Leadership skills, and Time-management skills.
We break down the percentage of Producer Directors that have these skills listed on their resume here:
- Video Production, 10%
Headed a production company specializing in commercial and corporate video production for regional and national clientele.
- Photography, 8%
Collaborated with the director of photography to develop a signature cinematography design.
- Music Videos, 5%
Directed/Produced music videos, commercials, and other corporate promotional videos from concept to completion.
- Instagram, 5%
Maintain all social media outlets such as Instagram, Facebook, Twitter, Tumblr, and Youtube.
- Promotional Videos, 5%
Produced and edited voice over commercials, mini-documentaries, promotional videos and narrative sequences for campus television station.
- Video Content, 4%
Produced a variety of educational video content.
Most producer directors use their skills in "video production," "photography," and "music videos" to do their jobs. You can find more detail on essential producer director responsibilities here:
Communication skills. One of the key soft skills for a producer director to have is communication skills. You can see how this relates to what producer directors do because "producers and directors must convey information and ideas clearly in order to coordinate many people to finish a production on time and within budget." Additionally, a producer director resume shows how producer directors use communication skills: "own and operate a video production company that produces corporate video communications for domestic and foreign automotive manufacturers. "
Leadership skills. Many producer director duties rely on leadership skills. "directors instruct actors and help them portray their characters in a believable manner," so a producer director will need this skill often in their role. This resume example is just one of many ways producer director responsibilities rely on leadership skills: "provided leadership for the marketing strategy, creative development and implementation of online marketing campaigns for leading branded entertainment clients. "
Creativity. A big part of what producer directors do relies on "creativity." You can see how essential it is to producer director responsibilities because "because a script may be interpreted in different ways, directors must decide on their approach and on how to represent the script’s ideas for the production." Here's an example of how this skill is used from a resume that represents typical producer director tasks: "maintained training dvd inventory levels. "
The three companies that hire the most producer directors are:
- GroupM2 producer directors jobs
- Wpp Us Holdings Inc2 producer directors jobs
- Boston University1 producer directors jobs
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Compare different producer directors
Producer director vs. Assistant stage manager
A stage manager is someone who oversees theatrical performances and all practical and technical aspects of rehearsals and shows, such as lighting cues, sound, prop usage, and costume changes. The core skills that stage managers should possess to accomplish their responsibilities include excellent attention to detail, the ability to multi-task and work under pressure, and strong leadership and problem-solving skills. They should be able to delegate tasks to staff. The job requires no formal education.
While similarities exist, there are also some differences between producer directors and assistant stage manager. For instance, producer director responsibilities require skills such as "video production," "photography," "music videos," and "instagram." Whereas a assistant stage manager is skilled in "live performances," "technical aspects," "stage management," and "asm." This is part of what separates the two careers.
On average, assistant stage managers reach similar levels of education than producer directors. Assistant stage managers are 4.0% less likely to earn a Master's Degree and 0.4% less likely to graduate with a Doctoral Degree.Producer director vs. Stage manager
An assistant to the producer primarily performs support tasks to assist producers in various production programs and projects. Their responsibilities often include preparing and managing schedules, handling calls and correspondence, coordinating with different personnel and teams to relay information, liaising and negotiating with suppliers and other services providers, maintaining records of all transactions, and running errands as needed. There are also times when they must answer inquiries, arrange appointments and travel plans, recruit and train new employees, and resolve issues and concerns should there be any.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that producer director responsibilities requires skills like "video production," "photography," "music videos," and "instagram." But a stage manager might use other skills in their typical duties, such as, "stage management," "audio equipment," "control room," and "technical aspects."
Average education levels between the two professions vary. Stage managers tend to reach similar levels of education than producer directors. In fact, they're 2.8% less likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for producer directors in the next 3-5 years?
Johnathan Paul
Adjunct Professor, University of North Texas
Producer director vs. Assistant to the producer
An executive producer is responsible for supervising the creation and development of digital entertainment content. Executive producers secure and maintain the production budget, negotiate with a production company, and manage marketing campaigns for promotion. They also work with multiple producers to finalize the production team, review the creative content, and ensure the completeness of production plans within the agreed timeframe. An executive producer must have excellent communication and organization skills, especially on coordinating with production personnel to ensure the smooth flow of the production operations.
The required skills of the two careers differ considerably. For example, producer directors are more likely to have skills like "photography," "music videos," "instagram," and "promotional videos." But a assistant to the producer is more likely to have skills like "customer service," "food safety," "travel arrangements," and "script coverage."
Assistant to the producers earn the highest salary when working in the media industry, where they receive an average salary of $33,680. Comparatively, producer directors have the highest earning potential in the media industry, with an average salary of $64,554.When it comes to education, assistant to the producers tend to earn similar degree levels compared to producer directors. In fact, they're 3.4% less likely to earn a Master's Degree, and 0.4% less likely to graduate with a Doctoral Degree.Producer director vs. Executive producer
Types of producer director
Updated January 8, 2025
