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The role of a producer is multifaceted, involving project management, creative direction, and budget oversight across various media such as film, television, and digital content. As of October 2025, the average producer salary is about $72,202 per year, translating to approximately $35 per hour. However, this figure can vary significantly based on factors such as geographic location, industry, and years of experience.
Producers in states like California and New York tend to earn higher salaries due to the concentration of major production companies and higher living costs. For instance, producers in Los Angeles average significantly more than in smaller markets. Understanding these regional differences is crucial for career planning.
As the media landscape evolves, opportunities for producers continue to expand. Fields such as digital marketing and streaming services are rapidly growing, providing new avenues for individuals seeking to enter the industry. Staying informed about salary trends and job openings can enhance your career trajectory.
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The average producer salary in Nevada, California, and Connecticut are the highest in the U.S. The lowest average producer salary states are Missouri, Alabama, and Tennessee.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $94,925 | $45.64 |
| 2 | California | $99,201 | $47.69 |
| 3 | Connecticut | $95,447 | $45.89 |
| 4 | District of Columbia | $91,692 | $44.08 |
| 5 | Vermont | $67,744 | $32.57 |
| 6 | Nevada | $99,614 | $47.89 |
| 7 | West Virginia | $68,465 | $32.92 |
| 8 | Oregon | $72,873 | $35.04 |
| 9 | Washington | $78,503 | $37.74 |
| 10 | Oklahoma | $77,845 | $37.43 |
| 11 | New Hampshire | $90,043 | $43.29 |
| 12 | Massachusetts | $68,868 | $33.11 |
| 13 | Rhode Island | $69,212 | $33.27 |
| 14 | Maryland | $66,445 | $31.94 |
| 15 | North Dakota | $66,436 | $31.94 |
| 16 | North Carolina | $61,573 | $29.60 |
| 17 | Alaska | $64,978 | $31.24 |
| 18 | New Jersey | $68,062 | $32.72 |
| 19 | New Mexico | $67,468 | $32.44 |
| 20 | Arizona | $60,386 | $29.03 |
| 21 | Virginia | $61,340 | $29.49 |
| 22 | Kentucky | $61,997 | $29.81 |
| 23 | Pennsylvania | $57,000 | $27.40 |
| 24 | Texas | $55,809 | $26.83 |
| 25 | Delaware | $66,085 | $31.77 |
| 26 | Georgia | $57,903 | $27.84 |
| 27 | Michigan | $53,123 | $25.54 |
| 28 | Arkansas | $50,169 | $24.12 |
| 29 | Utah | $49,981 | $24.03 |
| 30 | Colorado | $52,632 | $25.30 |
| 31 | Hawaii | $50,358 | $24.21 |
| 32 | Illinois | $56,429 | $27.13 |
| 33 | Minnesota | $57,093 | $27.45 |
| 34 | Wyoming | $53,066 | $25.51 |
| 35 | Ohio | $51,693 | $24.85 |
| 36 | Louisiana | $48,946 | $23.53 |
| 37 | Idaho | $56,197 | $27.02 |
| 38 | Iowa | $50,372 | $24.22 |
| 39 | Florida | $48,424 | $23.28 |
| 40 | Maine | $51,456 | $24.74 |
| 41 | Tennessee | $46,261 | $22.24 |
| 42 | Nebraska | $45,974 | $22.10 |
| 43 | Alabama | $46,586 | $22.40 |
| 44 | Wisconsin | $48,110 | $23.13 |
| 45 | Mississippi | $47,487 | $22.83 |
| 46 | Kansas | $50,076 | $24.07 |
| 47 | South Carolina | $44,902 | $21.59 |
| 48 | South Dakota | $45,677 | $21.96 |
| 49 | Missouri | $46,847 | $22.52 |
| 50 | Indiana | $47,989 | $23.07 |
| 51 | Montana | $47,607 | $22.89 |
The highest-paying cities for producers are San Francisco, CA, Bristol, CT, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $113,952 | $54.78 |
| 2 | Bristol, CT | $95,539 | $45.93 |
| 3 | New York, NY | $95,295 | $45.81 |
| 4 | Washington, DC | $91,874 | $44.17 |
| 5 | Seattle, WA | $79,830 | $38.38 |
| 6 | Portland, OR | $72,079 | $34.65 |
| 7 | Boston, MA | $68,722 | $33.04 |
| 8 | Arlington, VA | $63,567 | $30.56 |
| 9 | Phoenix, AZ | $60,671 | $29.17 |
| 10 | Charlotte, NC | $59,816 | $28.76 |
| 11 | Marietta, GA | $58,218 | $27.99 |
| 12 | Philadelphia, PA | $57,548 | $27.67 |
| 13 | Saint Paul, MN | $57,211 | $27.51 |
| 14 | Chicago, IL | $56,820 | $27.32 |
| 15 | San Antonio, TX | $56,475 | $27.15 |
| 16 | Washington, MI | $53,626 | $25.78 |
| 17 | Boulder, CO | $52,560 | $25.27 |
| 18 | Wichita, KS | $50,317 | $24.19 |
| 19 | Little Rock, AR | $50,111 | $24.09 |
| 20 | Salt Lake City, UT | $49,513 | $23.80 |
Producers are the most in-demand in these five cities:
A producer's salary ranges from $43,000 a year at the 10th percentile to $120,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $120,000 | $10,000 | $58 |
| 75th Percentile | $94,000 | $7,833 | $45 |
| Average | $72,202 | $6,017 | $35 |
| 25th Percentile | $55,000 | $4,583 | $26 |
| 10th Percentile | $43,000 | $3,583 | $21 |
The highest paying types of producers are executive producer, senior producer, and web producer.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Freelance Videographer/Editor | $48,481 | $4,040 | $23.31 | 5,409 |
| Freelance Video Editor | $54,795 | $4,566 | $26.34 | 5,910 |
| Freelance Photographer | $42,949 | $3,579 | $20.65 | 1,766 |
| Photographer, Editor | $51,131 | $4,261 | $24.58 | 11,039 |
| Videographer | $43,620 | $3,635 | $20.97 | 1,267 |
| Freelance Producer | $62,218 | $5,185 | $29.91 | 9,703 |
How would you rate the starting salaries for producers, as well as the prospects for salary advancement?
Johnathan Paul
Adjunct Professor, University of North Texas
Top companies hiring producers now:
Producer salaries at Meta and NVIDIA are the highest-paying according to our most recent salary estimates. In addition, the average producer salary at companies like Accenture and Apple are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $156,398 | $75.19 |
| 2 | NVIDIA | $150,871 | $72.53 |
| 3 | Accenture | $144,941 | $69.68 |
| 4 | Apple | $144,815 | $69.62 |
| 5 | $142,240 | $68.38 | |
| 6 | Microsoft | $139,754 | $67.19 |
| 7 | Airbnb | $137,150 | $65.94 |
| 8 | Alphabet | $133,495 | $64.18 |
| 9 | En Masse Entertainment | $128,182 | $61.63 |
| 10 | ESPN | $126,264 | $60.70 |
| 11 | Abiomed | $125,199 | $60.19 |
| 12 | Yahoo | $124,249 | $59.74 |
| 13 | American Broadcasting Company | $123,521 | $59.39 |
| 14 | Pandora | $121,994 | $58.65 |
| 15 | Netflix | $119,669 | $57.53 |
| 16 | ViacomCBS | $118,506 | $56.97 |
| 17 | Kronos Incorporated | $117,686 | $56.58 |
| 18 | Earthjustice | $114,968 | $55.27 |
| 19 | Nike | $114,843 | $55.21 |
| 20 | Edelman Financial Engines | $114,509 | $55.05 |
The average producer salary has risen by $5,425 over the last ten years. In 2014, the average producer earned $66,777 annually, but today, they earn $72,202 a year. That works out to a 8% change in pay for producers over the last decade.
Compare producer salaries for cities or states with the national average over time.
Compare producer salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $72,200 | $34.71 | +2.6% |
| 2024 | $70,300 | $33.81 | +3.7% |
| 2023 | $67,700 | $32.57 | +0.1% |
| 2022 | $67,700 | $32.54 | +0.9% |
| 2021 | $67,100 | $32.24 | +3.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Scripps Networks Interactive | Producer, Kmgh | Denver, CO | 06/30/2025 | $66,221 |
| Wegmans Food Markets | Produce Load | Chapel Hill, NC | 06/30/2025 | $33,392 |
| Marsh McLennan Agency-Michigan | Producer EH&B | Los Angeles, CA | 06/30/2025 | $65,900 |
| Sinclair Broadcast Group | Producer, Podcasts (Sports) | Santa Monica, CA | 06/29/2025 | $80,000 |
| Get It-Hospitality | Producer/Broker-Remote | Arabi, LA | 06/29/2025 | $68,353 |
| Nexstar Media Group | Traffic Producer | New York, NY | 06/28/2025 | $62,610 |
| United Natural Foods Inc. | Produce | Rochester, MN | 06/28/2025 | $23,228 |
| Cambia Health Solutions | Producer Relations Administrator | Portland, OR | 06/28/2025 | $50,088 |
| Warner Bros | Producer, CNN VOD Streaming | New York, NY | 06/28/2025 | $77,000 |
| Revolve | Temp E-Commerce Photoshoot Producer | Cerritos, CA | 06/28/2025 | $41,740 |
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