Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Product Analyst||ZL Technologies, Inc.||San Jose, CA||Feb 04, 2015||$207,709|
|Analyst, Macro and Structured Products||Tse Capital Management L.P.||New York, NY||Apr 16, 2016||$200,000|
|Product Analyst||Adobe Systems Incorporated||San Francisco, CA||May 05, 2016||$173,826|
|Product Analyst||Facebook, Inc.||Menlo Park, CA||May 06, 2015||$168,000 -
|Clo/Structured Products Analyst||Elliot Management Corporation||New York, NY||Jan 10, 2016||$150,000|
|Refined Product Paper Analyst||Koch Supply and Trading, L.P.||Houston, TX||Sep 03, 2015||$150,000|
|Clo/Structured Products Analyst||Elliott Management Corporation||New York, NY||Jul 03, 2016||$150,000|
|Clo/Structured Products Analyst||Elliot Management Corporation||New York, NY||Apr 29, 2015||$150,000|
|Nest Hvac Product Analyst||Google Inc.||Mountain View, CA||May 09, 2016||$145,000|
|Product Analyst||ZL Technologies, Inc.||Milpitas, CA||Oct 01, 2015||$140,878|
|Product Analyst||Invisionapp Inc.||San Francisco, CA||Oct 17, 2016||$140,000|
|Product Analyst, Ambulatory Provider Software||GE Healthcare IITS USA Corp.||Seattle, WA||Dec 27, 2016||$140,000 -
|Data Product Analyst||Yipit, Inc.||New York, NY||Jul 12, 2016||$140,000|
|Master Product Strategy Analyst-Security Product Manager||Hitachi Data Systems Corporation||Santa Clara, CA||Oct 05, 2015||$136,208 -
|Product Analyst||EBAY Inc.||San Jose, CA||Aug 11, 2015||$96,845|
|IM Product Analyst-Sap Human Capital Management||Kiewit Corporation||Omaha, NE||Aug 28, 2016||$96,720|
|Sales and Product Analyst||Toyota Motor Credit Corporation ('TMCC')||Plano, TX||Aug 29, 2016||$95,500|
|Product Analyst||Moody's Analytics, Inc.||South San Francisco, CA||Aug 27, 2016||$95,000|
|Analyst, Product Strategy & Partnerships||Cengage Learning Inc.||San Francisco, CA||Sep 17, 2016||$95,000|
|Product Insight Analyst||Insurance Services Office, Inc.||Jersey City, NJ||Dec 04, 2015||$95,000 -
|Productivity Analyst||Varonis Systems||New York, NY||Nov 08, 2016||$95,000|
|Product Analyst II-Quantitative||Plymouth Rock Management Company of New Jersey||Red Bank, NJ||Sep 01, 2015||$77,355 -
|Product Analyst, Product Management||Abercrombie & Fitch Management Co.||New Albany, OH||Jul 11, 2016||$77,210|
|Product Analyst||360 It Professionals, Inc.||Sunnyvale, CA||Jun 25, 2015||$76,918|
|Product Analyst||Connectedhealth, LLC||Chicago, IL||Apr 13, 2015||$76,000|
|Product Analyst||Real Foundation, Inc.||New York, NY||Aug 24, 2015||$75,400|
|Product Analyst||360 It Professionals, Inc.||Sunnyvale, CA||Jun 25, 2015||$75,046|
|BA Analyst, Product||Retailmenot, Inc.||Austin, TX||Aug 29, 2016||$75,000 -
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