Where do you want to work?
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
Average Length of Employment
Top Careers Before Product Analyst
Top Careers After Product Analyst
Hispanic or Latino9.9%
Black or African American0.8%
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University of Phoenix18.6%
University of Texas at Austin5.9%
Pennsylvania State University5.5%
Carnegie Mellon University5.5%
New York University4.7%
Iowa State University4.3%
Michigan State University4.0%
Georgia State University4.0%
American InterContinental University4.0%
University of Connecticut4.0%
University of Texas at Dallas3.6%
University of Illinois at Chicago3.6%
Washington University in Saint Louis3.2%
University of North Carolina at Greensboro3.2%
George Washington University3.2%
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|Job Title||Company||Location||Start Date||Salary|
|Product Analyst||ZL Technologies, Inc.||San Jose, CA||Feb 04, 2015||$207,709|
|Analyst, Macro and Structured Products||Tse Capital Management L.P.||New York, NY||Apr 16, 2016||$200,000|
|Product Analyst||Adobe Systems Incorporated||San Francisco, CA||May 05, 2016||$173,826|
|Product Analyst||Facebook, Inc.||Menlo Park, CA||May 06, 2015||$168,000 -
|Clo/Structured Products Analyst||Elliot Management Corporation||New York, NY||Apr 29, 2015||$150,000|
|Clo/Structured Products Analyst||Elliot Management Corporation||New York, NY||Jan 10, 2016||$150,000|
|Refined Product Paper Analyst||Koch Supply and Trading, L.P.||Houston, TX||Sep 03, 2015||$150,000|
|Clo/Structured Products Analyst||Elliott Management Corporation||New York, NY||Jul 03, 2016||$150,000|
|Nest Hvac Product Analyst||Google Inc.||Mountain View, CA||May 09, 2016||$145,000|
|Product Analyst||ZL Technologies, Inc.||Milpitas, CA||Oct 01, 2015||$140,878|
|Data Product Analyst||Yipit, Inc.||New York, NY||Jul 12, 2016||$140,000|
|Product Analyst||Invisionapp Inc.||San Francisco, CA||Oct 17, 2016||$140,000|
|Product Analyst, Ambulatory Provider Software||GE Healthcare IITS USA Corp.||Seattle, WA||Dec 27, 2016||$140,000 -
|Master Product Strategy Analyst-Security Product Manager||Hitachi Data Systems Corporation||Santa Clara, CA||Oct 05, 2015||$136,208 -
|Product Analyst||EBAY Inc.||San Jose, CA||Aug 11, 2015||$96,845|
|IM Product Analyst-Sap Human Capital Management||Kiewit Corporation||Omaha, NE||Aug 28, 2016||$96,720|
|Sales and Product Analyst||Toyota Motor Credit Corporation ('TMCC')||Plano, TX||Aug 29, 2016||$95,500|
|Analyst, Product Strategy & Partnerships||Cengage Learning Inc.||San Francisco, CA||Sep 17, 2016||$95,000|
|Productivity Analyst||Varonis Systems||New York, NY||Nov 08, 2016||$95,000|
|Product Analyst||Moody's Analytics, Inc.||South San Francisco, CA||Aug 27, 2016||$95,000|
|Product Insight Analyst||Insurance Services Office, Inc.||Jersey City, NJ||Dec 04, 2015||$95,000 -
|Product Analyst II-Quantitative||Plymouth Rock Management Company of New Jersey||Red Bank, NJ||Sep 01, 2015||$77,355 -
|Product Analyst, Product Management||Abercrombie & Fitch Management Co.||New Albany, OH||Jul 11, 2016||$77,210|
|Product Analyst||360 It Professionals, Inc.||Sunnyvale, CA||Jun 25, 2015||$76,918|
|Product Analyst||Connectedhealth, LLC||Chicago, IL||Apr 13, 2015||$76,000|
|Product Analyst||Real Foundation, Inc.||New York, NY||Aug 24, 2015||$75,400|
|Product Analyst||360 It Professionals, Inc.||Sunnyvale, CA||Jun 25, 2015||$75,046|
|Associate Product Analyst||Moody's Analytics, Inc.||South San Francisco, CA||Aug 27, 2016||$75,000|
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