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Become A Product Associate

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Working As A Product Associate

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $70,000

    Average Salary

What Does A Product Associate Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Product Associate

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Product Associate jobs

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Product Associate Demographics

Gender

Male

52.7%

Female

45.3%

Unknown

2.0%
Ethnicity

White

72.8%

Hispanic or Latino

12.8%

Asian

11.3%

Unknown

2.2%

Black or African American

0.9%
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Languages Spoken

Spanish

41.1%

French

8.9%

Chinese

5.4%

Mandarin

5.4%

Portuguese

3.6%

German

3.6%

Japanese

3.6%

Hindi

3.6%

Hebrew

3.6%

Cantonese

3.6%

Cornish

1.8%

Vietnamese

1.8%

Greek

1.8%

Carrier

1.8%

Malayalam

1.8%

Polish

1.8%

Arabic

1.8%

Gujarati

1.8%

Korean

1.8%

Russian

1.8%
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Product Associate Education

Schools

New York University

7.0%

Salt Lake Community College

7.0%

Fashion Institute of Technology

7.0%

Northeastern University

7.0%

University of California - Davis

5.6%

Pennsylvania State University

5.6%

Florida State University

5.6%

University of Connecticut

4.2%

Colorado Technical University-Sioux Falls

4.2%

Arizona State University

4.2%

University of Pennsylvania

4.2%

Temple University

4.2%

University of Northern Iowa

4.2%

Indiana University Bloomington

4.2%

Villanova University

4.2%

Sam Houston State University

4.2%

University of Nebraska - Lincoln

4.2%

State University of New York Buffalo

4.2%

University of Wisconsin - Milwaukee

4.2%

Iowa State University

4.2%
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Majors

Business

26.2%

Finance

8.5%

Biology

7.1%

Marketing

6.7%

Law

6.0%

Management

5.0%

Psychology

5.0%

Criminal Justice

3.9%

Economics

3.5%

Accounting

3.5%

Computer Science

3.2%

Graphic Design

3.2%

Computer Information Systems

2.8%

General Studies

2.5%

Nursing

2.5%

Pharmacy

2.1%

Communication

2.1%

Public Relations

2.1%

Sociology

2.1%

Kinesiology

1.8%
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Degrees

Bachelors

45.2%

Masters

19.1%

Other

16.1%

Associate

10.6%

Doctorate

4.5%

Certificate

3.0%

Diploma

0.8%

License

0.6%
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Job type you want
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Part Time
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Temporary

Real Product Associate Salaries

Job Title Company Location Start Date Salary
GAA Product Associate AQR Capital Management, LLC Greenwich, CT Feb 22, 2016 $140,000 -
$160,000
Product Associate Pacific Investment Management Company, LLC Newport Beach, CA Aug 15, 2016 $110,000
Product Associate LDI/Solutions Pacific Investment Management Company (Pimco) Newport Beach, CA Aug 16, 2013 $104,500
Product Associate Google, Inc. San Francisco, CA Aug 10, 2015 $100,000
Senior Product Associate Pacific Investment Management Company (Pimco) New York, NY Aug 01, 2012 $95,000
Stress Forecasting & BAU, Credit Products-Associate Jpmorgan Chase & Co. New York, NY Nov 07, 2016 $90,000
Product Associate Pacific Investment Management Company, LLC Newport Beach, CA Dec 17, 2015 $85,000
Product Associate Masterbuilt Industries Dayton, NJ Dec 13, 2016 $80,059
Product Associate Mediamath, Inc. New York, NY Sep 02, 2015 $80,000 -
$90,000
Data Product Associate Yipit, Inc. New York, NY Sep 19, 2016 $80,000
Product Associate Pacific Investment Management Company, LLC Newport Beach, CA Apr 19, 2016 $80,000
Product Associate-Solutions Pacific Investment Management Company (Pimco) Newport Beach, CA Sep 06, 2011 $80,000
Data Product Associate Yipit, Inc. New York, NY Oct 10, 2016 $75,000
Global Product Associate Pacific Investment Management Company (Pimco) Newport Beach, CA Dec 17, 2012 $75,000
Product Associate Pacific Investment Management Company, LLC Newport Beach, CA Aug 08, 2016 $70,000
Product Associate Management Science Associates, Inc. Pittsburgh, PA Jul 01, 2016 $65,672 -
$71,534
Product Associate Riconpharma LLC Denville, NJ Jan 03, 2016 $65,000
Product Associate Unicareer LLC New York, NY Sep 13, 2016 $62,026
Product Associate Ifeelgoods, Inc. Palo Alto, CA Sep 15, 2014 $62,000
Senior Product Associate Pacific Investment Management Company (Pimco) Ithaca, NY Feb 28, 2013 $61,875
Associate Merchant, 3Rd Party Product Abercrombie & Fitch Trading Co. New Albany, OH Oct 09, 2016 $58,490
Product Associate, Sweaters Polo Ralph Lauren Corporation New York, NY Dec 02, 2010 $58,000

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Top Skills for A Product Associate

PetProductsCustomerServiceFinancialProductsComplianceRegulatoryAgenciesPFDACustomerComplaintsSalesFloorAssetStoreShelvesCustomerSatisfactionDataEntryProductKnowledgePetParentsCDSInventoryControlPetCareCLODeliveryTrucks

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Top Product Associate Skills

  1. Pet Products
  2. Customer Service
  3. Financial Products
You can check out examples of real life uses of top skills on resumes here:
  • Demonstrate a keen understanding of all pet products and services for sustained business growth and profitability.
  • Utilized phone, email and fax to fulfill customer orders while upholding focus on customer service.
  • Advised, marketed and sold financial products to consumer markets Assisted supervisor in monthly comparative analysis.
  • Analyzed compliance aspects of promotional materials used in national public relations campaigns.
  • Developed and prepared reports for company management as well as external regulatory agencies.

Top Product Associate Employers

Product Associate Videos

Meet a Google Associate Product Manager Program Alumna, feat. Laura

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How to Plan a Product Management Career - Ramsey Pryor

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