How To Become A Product Brand Manager: What It Is and Career Path

What is a product brand manager and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Sachin Tuli

Product brand managers are responsible for controlling how a certain brand is perceived by the public. They research trends and customer activities to use to create a brand image or strategies for customer engagement.

Working as a product brand manager, you'll oversee various activities ranging from designing and advertising products to arranging publicity events or devising marketing strategies. Sustaining a consistent and positive brand image will be your main responsibility, with everything else serving this priority.

Analyzing the result of your activities and decisions will also be your job, as well as keeping in contact with key clients and managing the budget of the activities you oversee. You might be hired by a company and work as part of their marketing department or work with several clients out of a marketing agency.

What's a day at work look like for a product brand manager?

Sachin Tuli

Director, International Business Major, Wisconsin School of Business, University of Wisconsin-Madison

The pandemic accelerated ongoing shifts with work-from-anywhere and use of remote meeting technologies. With mass adoption at all levels, these trends are likely to persist to some degree across fields and industries. There will likely be less travel for a number of years, but concurrently we may see more cross-team and cross-national collaboration and coordination. From an international business perspective, firms do plan to continue their globalization efforts and we know that graduates themselves increasingly seek potential global opportunities and mobility when choosing which organizations to work for.

ScoreProduct Brand ManagerUS Average

Salary

8.1

Avg. Salary $119,364

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 48.45%

male 51.55%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a product brand manager

Explore product brand manager education requirements

Most common product brand manager degrees

Bachelor's

76.9 %

Master's

16.2 %

Associate

3.3 %

Start to develop specific product brand manager skills

Skills	Percentages
Brand Management	8.25%
Market Research	8.08%
Digital Marketing	7.00%
Brand Marketing	5.40%
Product Development	5.23%

Complete relevant product brand manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New product brand managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a product brand manager based on U.S. Bureau of Labor Statistics data and data from real product brand manager resumes.

Research product brand manager duties and responsibilities

Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
Investigate and debug code issues in Java.
Communicate strategies and wine information to internal and external audiences.

Apply for product brand manager jobs

Now it's time to start searching for a product brand manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do product brand managers rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Product brand manager reviews

A zippia user wrote a review on Aug 2023

Pros

Solve tough problems, work on agile teams, outlet for creativity,

Cons

high expectations, constantly evolving technology, broad range of topics to learn (product management specifics, industry, technology, software development methods

A zippia user wrote a review on Sep 2022

Pros

Reviewing Brand Performance and competitive information. Also, I enjoying identifying the white space and opportunities to grow.

A zippia user wrote a review on Jun 2020

Pros

Its not a specific job, As a product manager your job responsibilities cover many different areas and that's what i love about it.

Cons

all other teams think that they are doing a task for you instead of thinking that they are part of a team on a project

What is a product brand manager and how to become one

What's a day at work look like for a product brand manager?

Product brand manager career paths

Key steps to become a product brand manager

Explore product brand manager education requirements

Most common product brand manager degrees

Start to develop specific product brand manager skills

Complete relevant product brand manager training and internships

Research product brand manager duties and responsibilities

Apply for product brand manager jobs

How did you land your first product brand manager job

Average product brand manager salary

How do product brand managers rate their job?

Product brand manager reviews