Find The Best Product Brand Manager Jobs For You

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Average Salary
$105,625
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
55,509
Job Openings

Product Brand Manager Careers

Product brand managers are responsible for controlling how a certain brand is perceived by the public. They research trends and customer activities to use to create a brand image or strategies for customer engagement.

Working as a product brand manager, you'll oversee various activities ranging from designing and advertising products to arranging publicity events or devising marketing strategies. Sustaining a consistent and positive brand image will be your main responsibility, with everything else serving this priority.

Analyzing the result of your activities and decisions will also be your job, as well as keeping in contact with key clients and managing the budget of the activities you oversee. You might be hired by a company and work as part of their marketing department or work with several clients out of a marketing agency.

There is more than meets the eye when it comes to being a product brand manager. For example, did you know that they make an average of $50.78 an hour? That's $105,625 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Product Brand Manager Do

There are certain skills that many product brand managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be a product brand manager, we found that a lot of resumes listed 20.6% of product brand managers included market research, while 7.4% of resumes included product development, and 4.6% of resumes included product strategy. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the product brand manager job title. But what industry to start with? Most product brand managers actually find jobs in the manufacturing and retail industries.

How To Become a Product Brand Manager

If you're interested in becoming a product brand manager, one of the first things to consider is how much education you need. We've determined that 73.0% of product brand managers have a bachelor's degree. In terms of higher education levels, we found that 15.5% of product brand managers have master's degrees. Even though most product brand managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a product brand manager. When we researched the most common majors for a product brand manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on product brand manager resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a product brand manager. In fact, many product brand manager jobs require experience in a role such as product manager. Meanwhile, many product brand managers also have previous career experience in roles such as brand manager or marketing manager.

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Average Salary
$105,625
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
55,509
Job Openings

Product Brand Manager Career Paths

Top Careers Before Product Brand Manager

Top Careers After Product Brand Manager

Product Brand Manager Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Product Brand Manager

Product Brand Managers in America make an average salary of $105,625 per year or $51 per hour. The top 10 percent makes over $142,000 per year, while the bottom 10 percent under $78,000 per year.
Average Salary
$105,625
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Best Paying Cities

City
ascdesc
Average Salarydesc
San Francisco, CA
Salary Range87k - 157k$118k$117,732
New York, NY
Salary Range81k - 147k$110k$109,995
Lancaster, PA
Salary Range78k - 139k$105k$104,554
Woodridge, IL
Salary Range70k - 121k$92k$92,371
Miami, FL
Salary Range44k - 94k$65k$65,148
$44k
$157k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Product and Brand Manager
Product and Brand Manager
Robert Half
Robert Half
11/13/2020
11/13/2020
$73,04511/13/2020
$73,045
Brand/Product Manager
Brand/Product Manager
XXX
XXX
10/16/2020
10/16/2020
$198,26510/16/2020
$198,265
Product Manager-Pneumax Brand Products
Product Manager-Pneumax Brand Products
Walmart Associates, Inc.
Walmart Associates, Inc.
07/09/2020
07/09/2020
$88,79507/09/2020
$88,795
Product and Brand Manager
Product and Brand Manager
Oath Holdings Inc.
Oath Holdings Inc.
05/06/2020
05/06/2020
$152,00005/06/2020
$152,000
Product Branding Manager
Product Branding Manager
Tasly Pharmaceuticals Inc.
Tasly Pharmaceuticals Inc.
02/20/2018
02/20/2018
$128,50202/20/2018
$128,502
See More Recent Salaries

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Product Brand Manager Demographics

Gender

male

49.0 %

female

45.6 %

unknown

5.4 %

Ethnicity

White

73.7 %

Hispanic or Latino

10.6 %

Asian

8.9 %

Foreign Languages Spoken

Spanish

40.5 %

French

13.5 %

Chinese

5.4 %
See More Demographics

Product Brand Manager Education

Majors

Business
26.7 %
Marketing
22.5 %

Degrees

Bachelors

73.0 %

Masters

15.5 %

Certificate

6.8 %

Top Colleges for Product Brand Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
See More Education Info

Online Courses For Product Brand Manager That You May Like

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Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...

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Top Skills For a Product Brand Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 20.6% of product brand managers listed market research on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Product Brand Manager

Some places are better than others when it comes to starting a career as a product brand manager. The best states for people in this position are Missouri, Rhode Island, Kansas, and North Carolina. Product brand managers make the most in Missouri with an average salary of $121,317. Whereas in Rhode Island and Kansas, they would average $116,485 and $113,844, respectively. While product brand managers would only make an average of $112,095 in North Carolina, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Product Brand Manager Jobs:
343
Highest 10% Earn:
$193,000
Location Quotient:
1.35
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Product Brand Manager Jobs:
2,657
Highest 10% Earn:
$166,000
Location Quotient:
1.74
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Product Brand Manager Jobs:
1,988
Highest 10% Earn:
$184,000
Location Quotient:
1.2
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Product Brand Manager Employers

1. Kraft Group
4.8
Avg. Salary: 
$112,616
Product Brand Managers Hired: 
12+
2. Hunter Douglas
4.7
Avg. Salary: 
$86,752
Product Brand Managers Hired: 
9+
3. Dell
4.8
Avg. Salary: 
$126,713
Product Brand Managers Hired: 
6+
4. Toshiba America Business Solutions
4.7
Avg. Salary: 
$108,202
Product Brand Managers Hired: 
6+
5. Toys R Us
4.8
Avg. Salary: 
$109,175
Product Brand Managers Hired: 
5+
6. IBM
4.8
Avg. Salary: 
$94,426
Product Brand Managers Hired: 
5+

Product Brand Manager Videos

Updated October 2, 2020