Product brand managers are responsible for controlling how a certain brand is perceived by the public. They research trends and customer activities to use to create a brand image or strategies for customer engagement.
Working as a product brand manager, you'll oversee various activities ranging from designing and advertising products to arranging publicity events or devising marketing strategies. Sustaining a consistent and positive brand image will be your main responsibility, with everything else serving this priority.
Analyzing the result of your activities and decisions will also be your job, as well as keeping in contact with key clients and managing the budget of the activities you oversee. You might be hired by a company and work as part of their marketing department or work with several clients out of a marketing agency.
There is more than meets the eye when it comes to being a product brand manager. For example, did you know that they make an average of $50.78 an hour? That's $105,625 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many product brand managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a product brand manager, we found that a lot of resumes listed 20.6% of product brand managers included market research, while 7.4% of resumes included product development, and 4.6% of resumes included product strategy. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the product brand manager job title. But what industry to start with? Most product brand managers actually find jobs in the manufacturing and retail industries.
If you're interested in becoming a product brand manager, one of the first things to consider is how much education you need. We've determined that 73.0% of product brand managers have a bachelor's degree. In terms of higher education levels, we found that 15.5% of product brand managers have master's degrees. Even though most product brand managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a product brand manager. When we researched the most common majors for a product brand manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on product brand manager resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a product brand manager. In fact, many product brand manager jobs require experience in a role such as product manager. Meanwhile, many product brand managers also have previous career experience in roles such as brand manager or marketing manager.