FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
Sorry, we can't find that. Please try a different city or state.

Product Brand Manager

This job has expired and is no longer available.
APPLY NOW
Apply Now
×
FIND
PERSONALIZED JOBS

Sorry, we can't find that. Please try a different city or state.

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Your search has been saved!

Become A Product Brand Manager

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Product Brand Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $104,000

    Average Salary

What Does A Product Brand Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Product Brand Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as a Product Brand Manager?

Send To A Friend

Product Brand Manager Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Do you work as a Product Brand Manager?

Help others decide if this is a good career for them

Average Length of Employment
Product Manager 3.3 years
Brand Manager 2.6 years
Top Careers Before Product Brand Manager
Buyer 3.2%
Manager 3.2%
Top Careers After Product Brand Manager
Consultant 3.3%
Director 3.0%
Owner 2.8%

Do you work as a Product Brand Manager?

Average Yearly Salary
$104,000
Show Salaries
$69,000
Min 10%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$157,000
Max 90%
Best Paying Company
Nestle
Highest Paying City
San Francisco, CA
Highest Paying State
New York
Avg Experience Level
3.0 years
How much does a Product Brand Manager make at top companies?
The national average salary for a Product Brand Manager in the United States is $105,066 per year or $51 per hour. Those in the bottom 10 percent make under $69,000 a year, and the top 10 percent make over $158,000.

Real Product Brand Manager Salaries

Job Title Company Location Start Date Salary
Brand/Product Manager Armstrong World Industries, Inc. Lancaster, PA Aug 27, 2011 $112,200
Product Manager Branded Products Western Digital Technologies, Inc. Mountain View, CA Sep 19, 2015 $111,634 -
$158,400
Product Manager Branded Products Western Digital Technologies, Inc. Mountain View, CA Apr 09, 2015 $111,634 -
$158,400
Senior Product/Brand Manager (Economic Analyst) Kana Software, Inc. Sunnyvale, CA Aug 27, 2014 $105,000
OWN Brand Product Manager Staples, Inc. Framingham, MA May 24, 2013 $104,150
Manager, Corporate Brands, Product Evaluation Ahold Financial Services, LLC Carlisle, PA Mar 01, 2011 $100,000
Brand/Product Manager Newell Rubbermaid Inc. Atlanta, GA Nov 15, 2013 $91,900 -
$137,800
Brand/Product Manager Sanford, L.P. Oak Brook, IL Aug 23, 2013 $91,900 -
$137,800
Advantage Multi Brand Product Manager Bayer Healthcare LLC Shawnee, KS Oct 26, 2010 $90,000 -
$105,000
Product/Brand Manager Kiss Products Inc. Port Washington, NY Dec 01, 2010 $90,000
Product/Brand Manager Ivy Enterprises, Inc. Port Washington, NY Dec 01, 2010 $90,000
Brand/Product Manager Memebox Corporation San Francisco, CA Nov 19, 2014 $80,000
Manager, Products & Solutions, Brand Advertisers N Inmobi Inc. San Francisco, CA May 01, 2013 $80,000
Manager, Products & Solutions, Brand Advertisers N Inmobi Inc. New York, NY Sep 23, 2013 $80,000

No Results

To get more results, try adjusting your search by changing your filters.

See More Salaries

How Would You Rate The Salary Of a Product Brand Manager?

Have you worked as a Product Brand Manager? Help other job seekers by rating your experience as a Product Brand Manager.

Top Skills for A Product Brand Manager

  1. New Product Development
  2. Revenue Growth
  3. Market Research
You can check out examples of real life uses of top skills on resumes here:
  • Directed new product development and all marketing activities at specialty toy manufacturer.
  • Worked with co-product manager to build 2015 growth strategies to attain 25+% YoY revenue growth.
  • Developed Market Research reports when analyzing potential markets to expand.
  • Identified, developed and implemented new product categories.
  • Initiated SKU rationalization to optimize product line performance which includes line extensions, consolidations and deletes.

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Product Brand Managers

  1. New York
  2. Colorado
  3. Virginia
  4. New Jersey
  5. California
  6. Rhode Island
  7. Arkansas
  8. Delaware
  9. Washington
  10. Pennsylvania
  • (2,206 jobs)
  • (777 jobs)
  • (886 jobs)
  • (942 jobs)
  • (6,553 jobs)
  • (140 jobs)
  • (104 jobs)
  • (63 jobs)
  • (1,753 jobs)
  • (849 jobs)

Product Brand Manager Demographics

Gender

Male

47.0%

Female

44.2%

Unknown

8.8%
Ethnicity

White

60.6%

Hispanic or Latino

16.4%

Black or African American

10.9%

Asian

8.3%

Unknown

3.8%
Show More
Foreign Languages Spoken

Spanish

40.5%

French

13.5%

Chinese

5.4%

Russian

5.4%

Mandarin

5.4%

Dutch

2.7%

Filipino

2.7%

German

2.7%

Bosnian

2.7%

Serbian

2.7%

Japanese

2.7%

Hindi

2.7%

Korean

2.7%

Croatian

2.7%

Arabic

2.7%

Italian

2.7%
Show More

Product Brand Manager Education

Schools

New York University

9.2%

University of Phoenix

9.2%

Syracuse University

6.9%

Duke University

6.9%

Thunderbird School of Global Management

5.7%

Michigan State University

5.7%

Northwestern University

5.7%

University of Arkansas, Fayetteville

4.6%

Ohio State University

4.6%

Brigham Young University

4.6%

Indiana University Bloomington

4.6%

Purdue University

4.6%

Arizona State University

3.4%

Temple University

3.4%

University of California - Los Angeles

3.4%

Full Sail University

3.4%

Webster University

3.4%

University of Akron

3.4%

Providence College

3.4%

University of Wisconsin Extension

3.4%
Show More
Majors

Business

33.0%

Marketing

27.5%

Management

7.1%

Finance

4.5%

Communication

3.9%

Specialized Sales And Merchandising

3.1%

Graphic Design

2.9%

English

2.4%

Economics

2.1%

International Business

1.8%

Advertising

1.8%

Psychology

1.6%

General Education, Specific Areas

1.6%

Business Economics

1.6%

Political Science

1.0%

Project Management

1.0%

Biology

0.8%

Electrical Engineering

0.8%

Public Relations

0.8%

Education

0.8%
Show More
Degrees

Masters

42.1%

Bachelors

42.1%

Other

10.3%

Certificate

3.1%

Associate

1.5%

Diploma

0.8%

Doctorate

0.2%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary

How Would You Rate Working As a Product Brand Manager?

Are you working as a Product Brand Manager? Help us rate Product Brand Manager as a Career.

Top Product Brand Manager Employers

Jobs From Top Product Brand Manager Employers

Product Brand Manager Videos

A day in the life of brand managers at the Johnson & Johnson Family of Consumer Companies

Meet a Google Associate Product Manager Program Alumna, feat. Laura

Director of Marketing, Career Video from drkit.org

Related To Your Recently Viewed Content