How to hire a product brand manager

How to hire a product brand manager, step by step

Here's a step-by-step product brand manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a product brand manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new product brand manager
• Step 8: Go through the hiring process checklist

What does a product brand manager do?

Post a product brand manager job for free, promote it for a fee

Post free

1. Identify your hiring needs

   First, determine the employments status of the product brand manager you need to hire. Certain product brand manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a product brand manager to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a product brand manager that fits the bill.

   The following list breaks down different types of product brand managers and their corresponding salaries.

   Type of Product Brand Manager	Description	Hourly rate
   Product Brand Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$42-77
   Marketing Manager/Project Manager	A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations... Show more	$26-52
   Web Manager	Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches... Show more	$25-60

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Brand Management
   • Market Research
   • Digital Marketing
   • Brand Marketing
   • Product Development
   • Market Trends
   • PET
   • Gross Margin
   • Product Strategy
   • Cycle Management
   • Marketing Campaigns
   • Product Portfolio
   • Sales Growth
   • Direct Reports

   Check all skills

   Responsibilities:

   • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
   • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
   • Investigate and debug code issues in Java.
   • Communicate strategies and wine information to internal and external audiences.

   More product brand manager duties

3. Make a budget

   Including a salary range in your product brand manager job description is a great way to entice the best and brightest candidates. A product brand manager salary can vary based on several factors:

   • Location. For example, product brand managers' average salary in hawaii is 49% less than in rhode island.
   • Seniority. Entry-level product brand managers earn 45% less than senior-level product brand managers.
   • Certifications. A product brand manager with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a product brand manager's salary.

   Average product brand manager salary

   $119,364yearly

   $57.39 hourly rate

   ---

   Entry-level product brand manager salary

   $88,000 yearly salary

   Updated December 18, 2025

   Average product brand manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Massachusetts	$137,381	$66
   2	Oregon	$126,649	$61
   3	Washington	$125,423	$60
   4	California	$124,079	$60
   5	Maryland	$123,293	$59
   6	Texas	$121,527	$58
   7	Illinois	$115,742	$56
   8	Delaware	$114,629	$55
   9	Minnesota	$109,382	$53
   10	North Carolina	$108,299	$52
   11	New York	$100,719	$48
   12	Pennsylvania	$99,776	$48
   13	Florida	$86,694	$42

   Average product brand manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Dermalogica	$131,423	$63.18
   2	Amazon	$129,166	$62.10	754
   3	Western Digital	$128,985	$62.01	3
   4	NOV	$126,987	$61.05	3
   5	InMobi	$126,710	$60.92	4
   6	Precise Solutions	$126,710	$60.92
   7	Nas	$126,707	$60.92
   8	Orbia Advance Corp Sab DE Cv	$126,707	$60.92
   9	Curaleaf	$126,701	$60.91	25
   10	MBX (Memebox)	$125,805	$60.48
   11	Jackson Family Wines	$125,655	$60.41
   12	Randstad North America, Inc.	$123,341	$59.30	4
   13	Unilever	$122,978	$59.12	8
   14	Management Recruiters International(MRI)	$122,080	$58.69	3
   15	Halliburton	$120,150	$57.76
   16	TAD PGS	$118,942	$57.18	1
   17	Dura-Line	$118,084	$56.77
   18	Abbott	$116,565	$56.04	80
   19	CSC Holdings LLC	$115,174	$55.37	2
   20	Calumet Specialty Products Partners	$114,756	$55.17

4. Writing a product brand manager job description

   A good product brand manager job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a product brand manager job description:

   Product brand manager job description example

   **THE OPPORTUNITY**
   
   The Product Innovation Assistant Brand Manager supports Chipotle's long-term new product pipeline with new product insights and concepts.
   
   **WHAT YOU'LL DO**
   
   In addition to following and supporting Chipotle's policies and procedures, principal accountabilities include, but are not limited to:
   
   + Support new market launches by contributing consumer-insight driven go-to-market strategies and briefs and cross-functional coordination to ensure flawless in-market consumer experience, in-restaurant and in digital channels.
   
   + Support the creation of strategic product development briefs to guide the development of new products in partnership with Chipotle's culinary team.
   
   + Recommend new menu items timing and strategy, guiding product development from concept to launch (including test markets and national launches), including merchandising, pricing, and activation.
   
   + Assess new menu opportunities through the continuous evaluation of the competitive landscape, consumer insights, new food trends, and culture.
   
   + Collaborate with the internal and external communications partners, across traditional ad agencies, experiential, social media, and digital teams to manage go-to-market launch campaign launches.
   
   **WHAT YOU'LL BRING TO THE TABLE**
   
   + Bachelor's Degree in Marketing or Business
   
   + MBA preferred
   
   + 2-3 years of experience in Brand Management experience in CPG products or Food industries with a demonstrated ability to support key organizational initiatives at a consumer-centric organization.
   
   **WHO WE ARE**
   
   Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 3,000 restaurants as of March 31, 2022, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on the 2022 list for Fortune's Most Admired Companies. With over 100,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.
   
   **CULTIVATING A BETTER WORLD**
   
   Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.
   
   Primary Location: California - Newport Beach - 9998 - 610 Newport Office-(09998)
   
   Work Location:
   
   9998 - 610 Newport Office-(09998)
   
   610 Newport Center Drive
   
   Newport Beach 92660

   Copy this example

   

5. Post your job

   To find the right product brand manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with product brand managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit product brand managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your product brand manager job on Zippia to find and attract quality product brand manager candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting product brand managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new product brand manager

   Once you've found the product brand manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new product brand manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a product brand manager?