Product brand manager job description
Updated March 14, 2024
9 min read
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Example product brand manager requirements on a job description
Product brand manager requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in product brand manager job postings.
Sample product brand manager requirements
- Proven experience in product brand management
- Bachelor's degree in marketing or related field
- Strong understanding of brand marketing strategies
- Experience in using analytics and ROI data to develop strategies
- Proficient in content writing and creative design
Sample required product brand manager soft skills
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced, deadline-driven environment
- Strong problem-solving, project management, and organizational skills
- Ability to lead and motivate a team
Product brand manager job description example 1
Chipotle Mexican Grill product brand manager job description
**THE OPPORTUNITY**
The Product Innovation Assistant Brand Manager supports Chipotle's long-term new product pipeline with new product insights and concepts.
**WHAT YOU'LL DO**
In addition to following and supporting Chipotle's policies and procedures, principal accountabilities include, but are not limited to:
+ Support new market launches by contributing consumer-insight driven go-to-market strategies and briefs and cross-functional coordination to ensure flawless in-market consumer experience, in-restaurant and in digital channels.
+ Support the creation of strategic product development briefs to guide the development of new products in partnership with Chipotle's culinary team.
+ Recommend new menu items timing and strategy, guiding product development from concept to launch (including test markets and national launches), including merchandising, pricing, and activation.
+ Assess new menu opportunities through the continuous evaluation of the competitive landscape, consumer insights, new food trends, and culture.
+ Collaborate with the internal and external communications partners, across traditional ad agencies, experiential, social media, and digital teams to manage go-to-market launch campaign launches.
**WHAT YOU'LL BRING TO THE TABLE**
+ Bachelor's Degree in Marketing or Business
+ MBA preferred
+ 2-3 years of experience in Brand Management experience in CPG products or Food industries with a demonstrated ability to support key organizational initiatives at a consumer-centric organization.
**WHO WE ARE**
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 3,000 restaurants as of March 31, 2022, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on the 2022 list for Fortune's Most Admired Companies. With over 100,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.
**CULTIVATING A BETTER WORLD**
Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.
Primary Location: California - Newport Beach - 9998 - 610 Newport Office-(09998)
Work Location:
9998 - 610 Newport Office-(09998)
610 Newport Center Drive
Newport Beach 92660
The Product Innovation Assistant Brand Manager supports Chipotle's long-term new product pipeline with new product insights and concepts.
**WHAT YOU'LL DO**
In addition to following and supporting Chipotle's policies and procedures, principal accountabilities include, but are not limited to:
+ Support new market launches by contributing consumer-insight driven go-to-market strategies and briefs and cross-functional coordination to ensure flawless in-market consumer experience, in-restaurant and in digital channels.
+ Support the creation of strategic product development briefs to guide the development of new products in partnership with Chipotle's culinary team.
+ Recommend new menu items timing and strategy, guiding product development from concept to launch (including test markets and national launches), including merchandising, pricing, and activation.
+ Assess new menu opportunities through the continuous evaluation of the competitive landscape, consumer insights, new food trends, and culture.
+ Collaborate with the internal and external communications partners, across traditional ad agencies, experiential, social media, and digital teams to manage go-to-market launch campaign launches.
**WHAT YOU'LL BRING TO THE TABLE**
+ Bachelor's Degree in Marketing or Business
+ MBA preferred
+ 2-3 years of experience in Brand Management experience in CPG products or Food industries with a demonstrated ability to support key organizational initiatives at a consumer-centric organization.
**WHO WE ARE**
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 3,000 restaurants as of March 31, 2022, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on the 2022 list for Fortune's Most Admired Companies. With over 100,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.
**CULTIVATING A BETTER WORLD**
Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.
Primary Location: California - Newport Beach - 9998 - 610 Newport Office-(09998)
Work Location:
9998 - 610 Newport Office-(09998)
610 Newport Center Drive
Newport Beach 92660
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Product brand manager job description example 2
Zevia product brand manager job description
- Lead and own NPD launches through a strong commercialization lens
- Lead and manage Product Development process across all 6 stages of the PLM system: Idea Generation; Feasibility, Development, Validation, Launch and Post-Launch.
- Lead and manage NPD projects within Zevia PLM System
- Lead multiple cross functional teams across all stages of the NPD process to ensure accuracy, alignment and efficiency across the board.
- Initiate, coordinate, and review all product launch activities and deliverables in conjunction with business, operations, sales, business/consumer insights, marketing communications, and many others.
- Develop sell-in materials to communicate key features & benefits and product positioning for commercialization
Cross-functional relationships
- Collaborate across multiple teams at Zevia, cutting through ambiguity and getting product developed, approved, produced and shipped and marketed.
- Be a consumer, brand and product champion across the organization.
- Work with Operations, Sales, Insights, Marketing, Finance to gain input and support for opportunities and priorities to achieve plans.
Technical Skills & Qualifications
- Experience with end-to-end product delivery within the Beverage category
- Experience in managing diverse portfolio in the Beverage category
- Experience developing CPG products in a fast-paced environment
- Sharp analytical and quantitative skills while the ability to use data and metrics to back up assumptions, recommendations, and drive actions
- Strong strategic aptitude; ability to define a winning business strategy and product road map, and execute complex product development cycles
- Excellent consumer experience intuition; demonstrated success in inventing innovative and relevant products that meet a consumer need
- Demonstrates ability to lead through influence
- Comfortable with evolving responsibilities based on strategy and product priorities
- Ability to build credible, effective relationships with stakeholders and cross functional teams
Requirements
- 5+ years of experience in product management in Consumer-Packaged Goods, Beverage industry is required
- Strong collaboration skills with a demonstrated ability of working well within a team
- Ability to lead cross-functional teams
- Proven ability to deliver on commitments
- Proven knowledge of strategic planning and product roadmap development
- Ability to influence outcomes across highly aligned, loosely coupled teams
- Ability to define solution options, provide estimates on effort and risk, and evaluate technical feasibility
- Ability to operate in structured and unstructured, entrepreneurial environments
Job Type
Full Time, Exempt, Supervisory
Travel Required
0% - 10%
Relocation Provided
No
Work Authorization/Security Clearance
Must be eligible to work in the U.S.
EEO Statement
We are committed to providing equal employment opportunities for all qualified job candidates and employees. To that end, Zevia maintains a workplace free of discrimination and harassment on the basis of an individual's race (including traits historically associated with race, such as hair texture and protective hairstyles such as braids, locks, and twists), color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical condition), gender (including gender identity, gender expression, change of sex, and transgender status), sexual orientation, age, physical or mental disability, pregnancy (including childbirth and breastfeeding), medical condition, national origin, ancestry, marital status (including registered domestic partnership status), civil union status, familial status, military or veteran status, genetic information, caregiver status, citizenship status, immigration status, Civil Air Patrol status, status as a victim of domestic violence, assault, or stalking, or any other characteristic protected by applicable local, state, or federal law (each, a Protected Characteristic).
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
PI194020459
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Product brand manager job description example 3
Precise Solutions product brand manager job description
At Precise Solutions, we are looking for top talent consultants to bring on as employees of our organization and service our clients in the various Life Sciences Industries. We are much more than a consulting firm! Precise Solutions provides competitive compensation packages with great salaries, benefits, health insurance, paid time off and employer-based 401k contributions.
We currently have an immediate need for the following:
Job Title: Business Systems Analyst- Digital Brand Platforms
Location: Lake County, IL USA
Compensation: $52.00 per hour, Paid Time off, Company 401k contributions, Health, dental, and vision insurance. Total Annual Compensation including benefits is $120,000.00
Note: Please do not submit resumes with candidate photos, they will not be considered.
Top Skills
+ Project management
+ Strong understanding of SDLC process in general and ability to learn, manage and execute The client's SDLC process
+ Business/Customer Relationship Management
+ Strong analytical and detail-oriented aptitude; a high degree of accuracy is required.
+ Experience in a Business System Analyst role is required.
+ Digital Marketing and Multichannel experience
+ Successful pharmaceutical and/or healthcare experience is preferred.
Client: Pharmaceutical, TBA Digital Pharmaceutical Brand Platforms Business Systems Analyst (BSA) will support various digital tactics for new drug launches and existing on-market therapies within the Commercial Brand Tech organization of a major pharmaceutical client. In this role, the BSA will closely work with cross functional teams within The client and with external third-party service providers.
Responsibilities
+ Responsible for compliance with applicable The client Corporate and Divisional Policies and procedures.
+ Works effectively in a cross functional teams setting to deliver projects on time.
+ Provides leadership during project planning and actively participates in client or team meetings by offering suggestions.
+ Demonstrates strong documentation skills in recording user requirements, constructing workflow charts and diagrams, writing specifications, publishing status reports etc.
+ Assesses the degree to which changes to scope; issues and risks will affect projects working with department, management and sponsor to gain agreement for resolution.
+ Troubleshoots issues with frequent follow ups with vendors until there is a firm and complete resolution.
+ Prepares concise, informative, well-organized and impactful PowerPoint presentations summarizing results and insights.
+ Develops, executes and manages small to medium size projects within the defined scope.
+ Establishes and maintains high-quality relationships with all cross-functional areas within commercial operations and develops a working knowledge in the science of the diseases, the business, and challenges.
+ Gathers lessons learned and obtains final project approval from sponsors and stakeholders.
+ Regularly communicates project progress by producing project reports to provide timely and accurate project status to Project Team, department, and division management.
+ Exhibits a culture of integrity, excellence, initiative and compliance.
Qualifications
Skills/Experience Qualifications:
+ Bachelor's Degree in Business, Information Technology, or a Commercial related field.
+ 4-7 years of relevant work experience.
+ Exemplary verbal and written communication skills.
+ Successful pharmaceutical and/or healthcare experience is preferred.
+ Strong understanding of SDLC process in general and ability to learn, manage and execute the client's SDLC process
+ Strong information and analytical skills.
+ Project management experience is preferred.
+ Experience in a Business System Analyst role is required.
+ Strong analytical and detail-oriented aptitude; a high degree of accuracy is required.
+ Experience with CRM systems is highly preferred.
+ Experience with Digital marketing is preferred.
+ Understanding of digital content management is preferred.
+ Strong multi-tasking and organizational skills.
+ Product launch experience highly preferred.
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We currently have an immediate need for the following:
Job Title: Business Systems Analyst- Digital Brand Platforms
Location: Lake County, IL USA
Compensation: $52.00 per hour, Paid Time off, Company 401k contributions, Health, dental, and vision insurance. Total Annual Compensation including benefits is $120,000.00
Note: Please do not submit resumes with candidate photos, they will not be considered.
Top Skills
+ Project management
+ Strong understanding of SDLC process in general and ability to learn, manage and execute The client's SDLC process
+ Business/Customer Relationship Management
+ Strong analytical and detail-oriented aptitude; a high degree of accuracy is required.
+ Experience in a Business System Analyst role is required.
+ Digital Marketing and Multichannel experience
+ Successful pharmaceutical and/or healthcare experience is preferred.
Client: Pharmaceutical, TBA Digital Pharmaceutical Brand Platforms Business Systems Analyst (BSA) will support various digital tactics for new drug launches and existing on-market therapies within the Commercial Brand Tech organization of a major pharmaceutical client. In this role, the BSA will closely work with cross functional teams within The client and with external third-party service providers.
Responsibilities
+ Responsible for compliance with applicable The client Corporate and Divisional Policies and procedures.
+ Works effectively in a cross functional teams setting to deliver projects on time.
+ Provides leadership during project planning and actively participates in client or team meetings by offering suggestions.
+ Demonstrates strong documentation skills in recording user requirements, constructing workflow charts and diagrams, writing specifications, publishing status reports etc.
+ Assesses the degree to which changes to scope; issues and risks will affect projects working with department, management and sponsor to gain agreement for resolution.
+ Troubleshoots issues with frequent follow ups with vendors until there is a firm and complete resolution.
+ Prepares concise, informative, well-organized and impactful PowerPoint presentations summarizing results and insights.
+ Develops, executes and manages small to medium size projects within the defined scope.
+ Establishes and maintains high-quality relationships with all cross-functional areas within commercial operations and develops a working knowledge in the science of the diseases, the business, and challenges.
+ Gathers lessons learned and obtains final project approval from sponsors and stakeholders.
+ Regularly communicates project progress by producing project reports to provide timely and accurate project status to Project Team, department, and division management.
+ Exhibits a culture of integrity, excellence, initiative and compliance.
Qualifications
Skills/Experience Qualifications:
+ Bachelor's Degree in Business, Information Technology, or a Commercial related field.
+ 4-7 years of relevant work experience.
+ Exemplary verbal and written communication skills.
+ Successful pharmaceutical and/or healthcare experience is preferred.
+ Strong understanding of SDLC process in general and ability to learn, manage and execute the client's SDLC process
+ Strong information and analytical skills.
+ Project management experience is preferred.
+ Experience in a Business System Analyst role is required.
+ Strong analytical and detail-oriented aptitude; a high degree of accuracy is required.
+ Experience with CRM systems is highly preferred.
+ Experience with Digital marketing is preferred.
+ Understanding of digital content management is preferred.
+ Strong multi-tasking and organizational skills.
+ Product launch experience highly preferred.
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Updated March 14, 2024
Updated March 14, 2024