Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between product brand managers and associate product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product brand manager and an associate product manager. Additionally, a product brand manager has an average salary of $119,364, which is higher than the $89,963 average annual salary of an associate product manager.
The top three skills for a product brand manager include brand management, market research and digital marketing. The most important skills for an associate product manager are product management, project management, and user stories.
| Product Brand Manager | Associate Product Manager | |
| Yearly salary | $119,364 | $89,963 |
| Hourly rate | $57.39 | $43.25 |
| Growth rate | 10% | 10% |
| Number of jobs | 117,370 | 107,763 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Product Brand Manager is a person that focuses on conceptualizing brand designs for specific products and services of a company. The product brand manager also develops its vision, advocacy, style, and character to the customer. Through good brand designs, a company will have a lingering identity in the market. The Product Brand Manager determines this identity by outlining its primary focus, the target audience, and the type of product or service provided.
An associate product manager is someone who assists the product development teams in the development of new product features. The duties of an associate include formulation of product strategies, collection of quantitative product data, and interpretation of consumer feedback. The requirements to qualify for the position include a bachelor's degree in computer science, marketing, business management, or a related field, the ability to maintain strong customer relations, and excellent communication skills.
Product brand managers and associate product managers have different pay scales, as shown below.
| Product Brand Manager | Associate Product Manager | |
| Average salary | $119,364 | $89,963 |
| Salary range | Between $88,000 And $161,000 | Between $65,000 And $122,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Dermalogica | Meta |
| Best paying industry | Start-up | Start-up |
There are a few differences between a product brand manager and an associate product manager in terms of educational background:
| Product Brand Manager | Associate Product Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product brand managers' and associate product managers' demographics:
| Product Brand Manager | Associate Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.5% Female, 48.5% | Male, 45.0% Female, 55.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |