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The differences between product brand managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product brand manager and a brand manager. Additionally, a product brand manager has an average salary of $119,364, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a product brand manager include brand management, market research and digital marketing. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Product Brand Manager | Brand Manager | |
| Yearly salary | $119,364 | $97,789 |
| Hourly rate | $57.39 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 117,370 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Product Brand Manager is a person that focuses on conceptualizing brand designs for specific products and services of a company. The product brand manager also develops its vision, advocacy, style, and character to the customer. Through good brand designs, a company will have a lingering identity in the market. The Product Brand Manager determines this identity by outlining its primary focus, the target audience, and the type of product or service provided.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Product brand managers and brand managers have different pay scales, as shown below.
| Product Brand Manager | Brand Manager | |
| Average salary | $119,364 | $97,789 |
| Salary range | Between $88,000 And $161,000 | Between $72,000 And $131,000 |
| Highest paying City | Boston, MA | Parsippany-Troy Hills, NJ |
| Highest paying state | Rhode Island | Rhode Island |
| Best paying company | Dermalogica | Meta |
| Best paying industry | Start-up | Manufacturing |
There are a few differences between a product brand manager and a brand manager in terms of educational background:
| Product Brand Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product brand managers' and brand managers' demographics:
| Product Brand Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.5% Female, 48.5% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |