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The differences between product brand managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product brand manager and a brand marketing manager. Additionally, a product brand manager has an average salary of $119,364, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a product brand manager include brand management, market research and digital marketing. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Product Brand Manager | Brand Marketing Manager | |
| Yearly salary | $119,364 | $91,940 |
| Hourly rate | $57.39 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 117,370 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Product Brand Manager is a person that focuses on conceptualizing brand designs for specific products and services of a company. The product brand manager also develops its vision, advocacy, style, and character to the customer. Through good brand designs, a company will have a lingering identity in the market. The Product Brand Manager determines this identity by outlining its primary focus, the target audience, and the type of product or service provided.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Product brand managers and brand marketing managers have different pay scales, as shown below.
| Product Brand Manager | Brand Marketing Manager | |
| Average salary | $119,364 | $91,940 |
| Salary range | Between $88,000 And $161,000 | Between $64,000 And $131,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Dermalogica | Morgan Lewis |
| Best paying industry | Start-up | Media |
There are a few differences between a product brand manager and a brand marketing manager in terms of educational background:
| Product Brand Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product brand managers' and brand marketing managers' demographics:
| Product Brand Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.5% Female, 48.5% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |