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The differences between product brand managers and product directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product brand manager and a product director. Additionally, a product director has an average salary of $148,910, which is higher than the $119,364 average annual salary of a product brand manager.
The top three skills for a product brand manager include brand management, market research and digital marketing. The most important skills for a product director are product management, product strategy, and project management.
| Product Brand Manager | Product Director | |
| Yearly salary | $119,364 | $148,910 |
| Hourly rate | $57.39 | $71.59 |
| Growth rate | 10% | 10% |
| Number of jobs | 117,370 | 125,200 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Product Brand Manager is a person that focuses on conceptualizing brand designs for specific products and services of a company. The product brand manager also develops its vision, advocacy, style, and character to the customer. Through good brand designs, a company will have a lingering identity in the market. The Product Brand Manager determines this identity by outlining its primary focus, the target audience, and the type of product or service provided.
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
Product brand managers and product directors have different pay scales, as shown below.
| Product Brand Manager | Product Director | |
| Average salary | $119,364 | $148,910 |
| Salary range | Between $88,000 And $161,000 | Between $104,000 And $212,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Dermalogica | Meta |
| Best paying industry | Start-up | Internet |
There are a few differences between a product brand manager and a product director in terms of educational background:
| Product Brand Manager | Product Director | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product brand managers' and product directors' demographics:
| Product Brand Manager | Product Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.5% Female, 48.5% | Male, 72.4% Female, 27.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |