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The differences between product brand managers and product leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product brand manager and a product lead. Additionally, a product brand manager has an average salary of $119,364, which is higher than the $118,828 average annual salary of a product lead.
The top three skills for a product brand manager include brand management, market research and digital marketing. The most important skills for a product lead are product management, project management, and architecture.
| Product Brand Manager | Product Lead | |
| Yearly salary | $119,364 | $118,828 |
| Hourly rate | $57.39 | $57.13 |
| Growth rate | 10% | 10% |
| Number of jobs | 117,370 | 95,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 66% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Product Brand Manager is a person that focuses on conceptualizing brand designs for specific products and services of a company. The product brand manager also develops its vision, advocacy, style, and character to the customer. Through good brand designs, a company will have a lingering identity in the market. The Product Brand Manager determines this identity by outlining its primary focus, the target audience, and the type of product or service provided.
A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands. They coordinate with the clients on their specifications and requirements, including the budget limit and timely deliverables. A product lead manages the brand promotion on media platforms, creating content that adheres to the target audience.
Product brand managers and product leads have different pay scales, as shown below.
| Product Brand Manager | Product Lead | |
| Average salary | $119,364 | $118,828 |
| Salary range | Between $88,000 And $161,000 | Between $86,000 And $163,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Dermalogica | Airbnb |
| Best paying industry | Start-up | Hospitality |
There are a few differences between a product brand manager and a product lead in terms of educational background:
| Product Brand Manager | Product Lead | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product brand managers' and product leads' demographics:
| Product Brand Manager | Product Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.5% Female, 48.5% | Male, 71.1% Female, 28.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |