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The differences between product brand managers and product line managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product brand manager and a product line manager. Additionally, a product brand manager has an average salary of $119,364, which is higher than the $97,237 average annual salary of a product line manager.
The top three skills for a product brand manager include brand management, market research and digital marketing. The most important skills for a product line manager are product management, customer service, and PLM.
| Product Brand Manager | Product Line Manager | |
| Yearly salary | $119,364 | $97,237 |
| Hourly rate | $57.39 | $46.75 |
| Growth rate | 10% | 10% |
| Number of jobs | 117,370 | 158,908 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Product Brand Manager is a person that focuses on conceptualizing brand designs for specific products and services of a company. The product brand manager also develops its vision, advocacy, style, and character to the customer. Through good brand designs, a company will have a lingering identity in the market. The Product Brand Manager determines this identity by outlining its primary focus, the target audience, and the type of product or service provided.
A product line manager is an individual who provides product and market intelligence by increasing the market share of a company. Product line managers must create competitive analysis and interpret market trends so that they can provide recommendations and guidance to the company. They are required to identify target markets and should come up with strategies for market penetration. Product line managers must also monitor the creation and development of new products as well as to measure the success of the products in the market.
Product brand managers and product line managers have different pay scales, as shown below.
| Product Brand Manager | Product Line Manager | |
| Average salary | $119,364 | $97,237 |
| Salary range | Between $88,000 And $161,000 | Between $52,000 And $178,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Dermalogica | ON Semiconductor |
| Best paying industry | Start-up | Energy |
There are a few differences between a product brand manager and a product line manager in terms of educational background:
| Product Brand Manager | Product Line Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product brand managers' and product line managers' demographics:
| Product Brand Manager | Product Line Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.5% Female, 48.5% | Male, 78.8% Female, 21.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |