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The differences between product brand managers and product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product brand manager and a product manager. Additionally, a product brand manager has an average salary of $119,364, which is higher than the $111,729 average annual salary of a product manager.
The top three skills for a product brand manager include brand management, market research and digital marketing. The most important skills for a product manager are product management, QA, and product strategy.
| Product Brand Manager | Product Manager | |
| Yearly salary | $119,364 | $111,729 |
| Hourly rate | $57.39 | $53.72 |
| Growth rate | 10% | 10% |
| Number of jobs | 117,370 | 125,678 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Product Brand Manager is a person that focuses on conceptualizing brand designs for specific products and services of a company. The product brand manager also develops its vision, advocacy, style, and character to the customer. Through good brand designs, a company will have a lingering identity in the market. The Product Brand Manager determines this identity by outlining its primary focus, the target audience, and the type of product or service provided.
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
Product brand managers and product managers have different pay scales, as shown below.
| Product Brand Manager | Product Manager | |
| Average salary | $119,364 | $111,729 |
| Salary range | Between $88,000 And $161,000 | Between $81,000 And $152,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Dermalogica | Meta |
| Best paying industry | Start-up | Retail |
There are a few differences between a product brand manager and a product manager in terms of educational background:
| Product Brand Manager | Product Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product brand managers' and product managers' demographics:
| Product Brand Manager | Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.5% Female, 48.5% | Male, 65.3% Female, 34.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |