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The differences between product brand managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product brand manager and a product marketing manager. Additionally, a product brand manager has an average salary of $119,364, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a product brand manager include brand management, market research and digital marketing. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Product Brand Manager | Product Marketing Manager | |
| Yearly salary | $119,364 | $112,220 |
| Hourly rate | $57.39 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 117,370 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Product Brand Manager is a person that focuses on conceptualizing brand designs for specific products and services of a company. The product brand manager also develops its vision, advocacy, style, and character to the customer. Through good brand designs, a company will have a lingering identity in the market. The Product Brand Manager determines this identity by outlining its primary focus, the target audience, and the type of product or service provided.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Product brand managers and product marketing managers have different pay scales, as shown below.
| Product Brand Manager | Product Marketing Manager | |
| Average salary | $119,364 | $112,220 |
| Salary range | Between $88,000 And $161,000 | Between $83,000 And $149,000 |
| Highest paying City | Boston, MA | San Bruno, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Dermalogica | Credit Karma |
| Best paying industry | Start-up | Technology |
There are a few differences between a product brand manager and a product marketing manager in terms of educational background:
| Product Brand Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product brand managers' and product marketing managers' demographics:
| Product Brand Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.5% Female, 48.5% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |