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The differences between product brand managers and senior product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product brand manager and a senior product manager. Additionally, a senior product manager has an average salary of $133,868, which is higher than the $119,364 average annual salary of a product brand manager.
The top three skills for a product brand manager include brand management, market research and digital marketing. The most important skills for a senior product manager are product management, cloud, and product strategy.
| Product Brand Manager | Senior Product Manager | |
| Yearly salary | $119,364 | $133,868 |
| Hourly rate | $57.39 | $64.36 |
| Growth rate | 10% | 10% |
| Number of jobs | 117,370 | 119,025 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Product Brand Manager is a person that focuses on conceptualizing brand designs for specific products and services of a company. The product brand manager also develops its vision, advocacy, style, and character to the customer. Through good brand designs, a company will have a lingering identity in the market. The Product Brand Manager determines this identity by outlining its primary focus, the target audience, and the type of product or service provided.
A senior product manager oversees the workflow and workforce involved in product and service development, ensuring a high return for its investments. They are primarily responsible for assessing and providing recommendations, producing review and reference documents, and obtaining feedback from consumers and high-ranking company personnel. Furthermore, as a senior product manager, they must lead a group of product managers, motivating and supervising them in their joint effort to accomplish goals according to the company's standards and policies.
Product brand managers and senior product managers have different pay scales, as shown below.
| Product Brand Manager | Senior Product Manager | |
| Average salary | $119,364 | $133,868 |
| Salary range | Between $88,000 And $161,000 | Between $98,000 And $182,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Dermalogica | Roku |
| Best paying industry | Start-up | Start-up |
There are a few differences between a product brand manager and a senior product manager in terms of educational background:
| Product Brand Manager | Senior Product Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product brand managers' and senior product managers' demographics:
| Product Brand Manager | Senior Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.5% Female, 48.5% | Male, 68.5% Female, 31.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |