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The differences between product brand managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product brand manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $119,364 average annual salary of a product brand manager.
The top three skills for a product brand manager include brand management, market research and digital marketing. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Product Brand Manager | Senior Product Marketing Manager | |
| Yearly salary | $119,364 | $128,471 |
| Hourly rate | $57.39 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 117,370 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Product Brand Manager is a person that focuses on conceptualizing brand designs for specific products and services of a company. The product brand manager also develops its vision, advocacy, style, and character to the customer. Through good brand designs, a company will have a lingering identity in the market. The Product Brand Manager determines this identity by outlining its primary focus, the target audience, and the type of product or service provided.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Product brand managers and senior product marketing managers have different pay scales, as shown below.
| Product Brand Manager | Senior Product Marketing Manager | |
| Average salary | $119,364 | $128,471 |
| Salary range | Between $88,000 And $161,000 | Between $97,000 And $168,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Dermalogica | Roku |
| Best paying industry | Start-up | Technology |
There are a few differences between a product brand manager and a senior product marketing manager in terms of educational background:
| Product Brand Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product brand managers' and senior product marketing managers' demographics:
| Product Brand Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.5% Female, 48.5% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |