What does a product brand manager do?
A Product Brand Manager is a person that focuses on conceptualizing brand designs for specific products and services of a company. The product brand manager also develops its vision, advocacy, style, and character to the customer. Through good brand designs, a company will have a lingering identity in the market. The Product Brand Manager determines this identity by outlining its primary focus, the target audience, and the type of product or service provided.
Product brand manager responsibilities
Here are examples of responsibilities from real product brand manager resumes:
- Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
- Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
- Investigate and debug code issues in Java.
- Communicate strategies and wine information to internal and external audiences.
Product brand manager skills and personality traits
We calculated that 8% of Product Brand Managers are proficient in Brand Management, Market Research, and Digital Marketing. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Product Brand Managers that have these skills listed on their resume here:
- Brand Management, 8%
Brand Management of 3 lines: Jay Turser Guitars, Quik-Lok Performance Structures and Profile Accessories.
- Market Research, 8%
Conducted market research, composed and directed generation of product promotional documents.
- Digital Marketing, 7%
Worked closely with digital marketing team for execution of online campaigns.
- Brand Marketing, 5%
Led brand marketing strategy for Verizon Wireless, utilizing segmentation data to identify target demographic in local priority markets.
- Product Development, 5%
Maintained product development files/specification sheets, analyzed current/prior sales trends, and sourced vendors to procure and develop packaging.
- Market Trends, 5%
Analyze market trends to efficiently adapt marketing activities and product placement throughout Latin America.
"brand management," "market research," and "digital marketing" are among the most common skills that product brand managers use at work. You can find even more product brand manager responsibilities below, including:
Analytical skills. One of the key soft skills for a product brand manager to have is analytical skills. You can see how this relates to what product brand managers do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a product brand manager resume shows how product brand managers use analytical skills: "conducted competitive analysis, product positioning, business plan, and pricing analysis. "
Communication skills. Many product brand manager duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a product brand manager will need this skill often in their role. This resume example is just one of many ways product brand manager responsibilities rely on communication skills: "write and direct all published copy and written communications to support product sales and marketing. "
Creativity. This is an important skill for product brand managers to perform their duties. For an example of how product brand manager responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a product brand manager: "analyzed inventory and price of competitive products to price my product lines competitively and recommend strategies along growth projections. ".
Interpersonal skills. product brand manager responsibilities often require "interpersonal skills." The duties that rely on this skill are shown by the fact that "managers must deal with a range of people in different roles, both inside and outside the organization." This resume example shows what product brand managers do with interpersonal skills on a typical day: "utilized interpersonal skills to build strong relationships with other functional areas to assist in timely product development and launch. "
Organizational skills. Another crucial skill for a product brand manager to carry out their responsibilities is "organizational skills." A big part of what product brand managers relies on this skill, since "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." How this skill relates to product brand manager duties can be seen in an example from a product brand manager resume snippet: "proposed and implemented a new organizational structure to increase customer satisfaction. "
The three companies that hire the most product brand managers are:
- Zones8 product brand managers jobs
- Johnson & Johnson4 product brand managers jobs
- Abbott3 product brand managers jobs
Compare different product brand managers
Product brand manager vs. Marketing manager/project manager
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
While similarities exist, there are also some differences between product brand managers and marketing manager/project manager. For instance, product brand manager responsibilities require skills such as "brand management," "pet," "gross margin," and "product strategy." Whereas a marketing manager/project manager is skilled in "project management," "powerpoint," "email campaigns," and "email marketing." This is part of what separates the two careers.
Marketing manager/project managers tend to make the most money working in the technology industry, where they earn an average salary of $95,863. In contrast, product brand managers make the biggest average salary, $136,424, in the start-up industry.The education levels that marketing manager/project managers earn slightly differ from product brand managers. In particular, marketing manager/project managers are 1.2% less likely to graduate with a Master's Degree than a product brand manager. Additionally, they're 0.1% less likely to earn a Doctoral Degree.Product brand manager vs. Web manager
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
Each career also uses different skills, according to real product brand manager resumes. While product brand manager responsibilities can utilize skills like "brand management," "market research," "product development," and "market trends," web managers use skills like "wordpress," "html css," "b testing," and "google analytics."
Average education levels between the two professions vary. Web managers tend to reach lower levels of education than product brand managers. In fact, they're 6.5% less likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.Product brand manager vs. Market manager
A marketing manager is an executive who manages a brand or product's promotion positioning. Marketing managers analyze the trends in the industry and the demand for certain products and services. Typically, they attract more customers to purchase products and/or services and raise brand awareness through marketing campaigns. They research, identify, examine, and evaluate product demand. Also, they review advertising materials like print ads to boost the marketing strategy of the company and strengthen its campaign.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a product brand manager is likely to be skilled in "brand management," "digital marketing," "pet," and "gross margin," while a typical market manager is skilled in "customer service," "strong analytical," "excellent interpersonal," and "human resources."
Market managers earn the best pay in the manufacturing industry, where they command an average salary of $85,133. Product brand managers earn the highest pay from the start-up industry, with an average salary of $136,424.market managers typically earn lower educational levels compared to product brand managers. Specifically, they're 5.3% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.Product brand manager vs. Media manager
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Types of product brand manager
Updated January 8, 2025
