How to hire a product demonstrator

How to hire a product demonstrator, step by step

Here's a step-by-step product demonstrator hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a product demonstrator job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new product demonstrator
• Step 8: Go through the hiring process checklist

What does a product demonstrator do?

Post a product demonstrator job for free, promote it for a fee

Post free

1. Identify your hiring needs

   Before you start hiring a product demonstrator, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect product demonstrator also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list shows salaries for various types of product demonstrators.

   Type of Product Demonstrator	Description	Hourly rate
   Product Demonstrator		$11-14
   Brand Advocate	A brand advocate promotes a company's products or services through various methods, aiming to raise brand awareness and secure sales. Their duties usually include preparing marketing materials, demonstrating products, discussing product or service information, and answering inquiries from potential clients... Show more	$11-20
   Campus Representative	A campus representative works for colleges and universities where their role is to promote the campus, aiming to recruit potential students. They are responsible for visiting high schools and representing the campus in different events like college fairs, reaching out to guidance counselors, and preparing materials such as brochures or presentations... Show more	$12-23

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Food Safety
   • Brand Awareness
   • Customer Service
   • CDS
   • Fryers
   • Food Preparation
   • Product Knowledge
   • Product Demonstrations
   • Food Samples
   • Food Handling
   • Professional Appearance
   • In-Store Demonstrations
   • Store Management
   • In-Store Food

   Check all skills

   Responsibilities:

   • Utilize T-SQL, SSRS, and SSIS in conjunction with the SQL job scheduler.
   • Prepare bid lists for the sale of bonds.
   • Clean work areas, and bag groceries when necessary ...
   • Ensure safety and health regulations are followed by all CDS employees.
   • Set up demonstrations in BJ's and Walmart to promote special items and products
   • Present, demonstrate, and sell product directly to customers in an in-home environment.

   More product demonstrator duties

3. Make a budget

   Including a salary range in the product demonstrator job description is a good way to get more applicants. A product demonstrator salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a product demonstrator in New Jersey may be lower than in New Mexico, and an entry-level engineer typically earns less than a senior-level product demonstrator. Additionally, a product demonstrator with lots of experience in the field may command a higher salary as a result.

   Average product demonstrator salary

   $13.53hourly

   $28,147 yearly

   ---

   Entry-level product demonstrator salary

   $24,000 yearly salary

   Updated December 5, 2025

   Average product demonstrator salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$31,595	$15
   2	New Mexico	$31,556	$15
   3	Maine	$30,801	$15
   4	South Carolina	$30,732	$15
   5	Nevada	$30,314	$15
   6	Florida	$30,200	$15
   7	New York	$29,524	$14
   8	District of Columbia	$29,362	$14
   9	Tennessee	$29,281	$14
   10	Texas	$28,990	$14
   11	Oklahoma	$28,767	$14
   12	Arizona	$27,807	$13
   13	Ohio	$27,776	$13
   14	Montana	$27,410	$13
   15	Missouri	$26,843	$13
   16	Minnesota	$26,782	$13
   17	Iowa	$26,329	$13
   18	Indiana	$26,111	$13
   19	Georgia	$26,028	$13
   20	Michigan	$26,016	$13

   Average product demonstrator salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Johnson Controls	$36,718	$17.65	16
   2	Hubbell	$30,919	$14.86	13
   3	Raley's	$30,433	$14.63
   4	CROSSMARK	$29,785	$14.32	480
   5	Kwik Trip	$29,719	$14.29
   6	Sid Wainer & Son	$28,674	$13.79
   7	Cds Computers	$28,409	$13.66	193
   8	Daymon Worldwide	$28,153	$13.54
   9	Advantage Solutions	$28,013	$13.47	523
   10	Psg	$28,007	$13.46	3
   11	Cross River	$27,957	$13.44	1
   12	Granite Telecommunications	$27,957	$13.44	4
   13	Experfy	$27,943	$13.43
   14	Holman Automotive	$27,881	$13.40	1
   15	Club Demonstration Services	$27,870	$13.40
   16	Bergstrom	$27,662	$13.30

4. Writing a product demonstrator job description

   A product demonstrator job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a product demonstrator job description:

   Product demonstrator job description example

   • Preparing, cooking, cutting food while maintaining a clean environment.
   • Engaging customers to communicate key points about products.
   • Ensuring compliance with food safety requirements.
   • Working with the team to achieve sales goals for the products.

   Experience Required for Your Success

   • Must be 18 years of age
   • Must be willing to work part-time.
     
   • Weekends (Friday-Sunday) preferred; holidays & weekday work available
   • Reliable access to a smartphone or tablet on days worked
   • Technological skill needed to report events on smartphone or tablet
   • Ability to communicate and engage with customers in a professional manner
   • Ability to safely use appliances (microwave, toaster oven, hot plate)
   • Ability to stand to perform the event for the duration of the event
   • Ability to lift and carry up to 25+ pounds with occasionally lifting more

   Work environment: Moderate to high noise levels associated with a retail warehouse environment. Some exposure to cold, refrigerated conditions, food products and cleaning chemicals.

   Company DescriptionOur client’s employees are in retailers throughout North America. Delivering end-to-end shopper marketing and engagement—in store and out. Building bridges. Forging bonds.
   
   It’s hard work. It’s worthwhile. It requires innovation. Energy. Results-orientation. And it gets rewarded!
   
   Committed to shared values. Celebrating employees who live them – with a party! Literally. Do you love people? Being rewarded for the good work you do? This driven organization is looking for you.
   
   What’s in it for you? The right tools. Strong training. Competitive benefits including medical, dental, vision, HSA and Flexible Spending Accounts, Company-Paid Life and AD&D, Long-Term Disability, 401k, PTO and more. That’s right – earn the security and flexibility your hard work deserves. Start now.

   Copy this example

   

5. Post your job

   To find product demonstrators for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any product demonstrators they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level product demonstrators with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your product demonstrator job on Zippia to find and recruit product demonstrator candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with product demonstrator candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new product demonstrator

   Once you've decided on a perfect product demonstrator candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new product demonstrator first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a product demonstrator?