What does a product demonstrator do?
A product demonstrator, or sometimes known as a brand ambassador, is an individual who is an expert in using a sample product to highlight its greatness and make it appealing to buyers. Product demonstrators must speak in front of many people to generate excitement about a product and provide a complete idea of a product's functionality. They are required to participate in marketing events and converse with a variety of people about the product or service they are selling. Product demonstrators must also communicate with the store management to organize a schedule for a product demonstration.
Product demonstrator responsibilities
Here are examples of responsibilities from real product demonstrator resumes:
- Utilize T-SQL, SSRS, and SSIS in conjunction with the SQL job scheduler.
- Prepare bid lists for the sale of bonds.
- Clean work areas, and bag groceries when necessary ...
- Ensure safety and health regulations are followed by all CDS employees.
- Set up demonstrations in BJ's and Walmart to promote special items and products
- Present, demonstrate, and sell product directly to customers in an in-home environment.
- Maintain cleanliness in work station and make sure parts are correct before any installations.
- Volunteer to investigate, review, and submit safety data to FDA by working with clinical research department.
- Check stock levels and that all Dyson products are out on display and in working order with correct prices.
- Implement and integrate new processes for tracking U.S. ABS and RMBS performance using ABSnet, Intex, and Bloomberg.
- Develop tools for both non-agency and agency MBS portfolio managers to monitor mortgage derivative positions and risk exposures in their sleeves.
- Develop and recommend promotional programs to support sales efforts.
- Investigate and maintain complaint files and determine report-ability in compliance with regulations establish by the FDA and international regulatory bodies.
- Demonstrate experimental techniques and supervise undergraduate students in biochemistry lab class.
- Develop and implement innovative lesson plans for teaching undergraduate biology and biochemistry to medical students.
Product demonstrator skills and personality traits
We calculated that 29% of Product Demonstrators are proficient in Food Safety, Brand Awareness, and Customer Service. They’re also known for soft skills such as Self-confidence, Customer-service skills, and Interpersonal skills.
We break down the percentage of Product Demonstrators that have these skills listed on their resume here:
- Food Safety, 29%
Received company approved food safety certification.
- Brand Awareness, 19%
Educate consumers and encourage trial during in-store promotions generating brand awareness and achieving quantifiable sales growth.
- Customer Service, 17%
Performed outstanding customer service, promoted featured products, maintained and reached personal sales goals within a team environment
- CDS, 12%
Ensured safety and health regulations were followed by all CDS employees.
- Fryers, 7%
Prepare and serves food samples using small appliances such as microwaves, fryers, skillets, coffee makers and knives.
- Food Preparation, 6%
Performed food preparation, set-up food booths and communicated persuasively with potential customers.
Common skills that a product demonstrator uses to do their job include "food safety," "brand awareness," and "customer service." You can find details on the most important product demonstrator responsibilities below.
Self-confidence. The most essential soft skill for a product demonstrator to carry out their responsibilities is self-confidence. This skill is important for the role because "wholesale and manufacturing sales representatives must be confident and persuasive when making sales presentations." Additionally, a product demonstrator resume shows how their duties depend on self-confidence: "provide confident, enthusiastic and friendly customer service. "
Customer-service skills. Another essential skill to perform product demonstrator duties is customer-service skills. Product demonstrators responsibilities require that "wholesale and manufacturing sales representatives must be able to listen to the customer’s needs and concerns before and after the sale." Product demonstrators also use customer-service skills in their role according to a real resume snippet: "greet customers and introduce new and current product lines. "
Interpersonal skills. This is an important skill for product demonstrators to perform their duties. For an example of how product demonstrator responsibilities depend on this skill, consider that "wholesale and manufacturing sales representatives must be able to work well with many types of people." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a product demonstrator: "handed out samples of nespresso cleaned and maintained equipment kept detailed inventory and sales logs skills used interpersonal and communication skills".
The three companies that hire the most product demonstrators are:
- CROSSMARK3,762 product demonstrators jobs
- Advantage Solutions601 product demonstrators jobs
- Psg278 product demonstrators jobs
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Compare different product demonstrators
Product demonstrator vs. Bell ringer
A brand advocate promotes a company's products or services through various methods, aiming to raise brand awareness and secure sales. Their duties usually include preparing marketing materials, demonstrating products, discussing product or service information, and answering inquiries from potential clients. A brand advocate is responsible for maintaining knowledge of what they are promoting, using their voice to grab the public's interest. Moreover, there are some brand advocates who utilize social media in promoting products, services, and the company itself.
These skill sets are where the common ground ends though. The responsibilities of a product demonstrator are more likely to require skills like "food safety," "brand awareness," "cds," and "fryers." On the other hand, a job as a bell ringer requires skills like "god," "monetary donations," "seasonal position," and "dress code." As you can see, what employees do in each career varies considerably.
Bell ringers tend to reach similar levels of education than product demonstrators. In fact, bell ringers are 2.9% less likely to graduate with a Master's Degree and 0.2% less likely to have a Doctoral Degree.Product demonstrator vs. Brand advocate
A campus representative works for colleges and universities where their role is to promote the campus, aiming to recruit potential students. They are responsible for visiting high schools and representing the campus in different events like college fairs, reaching out to guidance counselors, and preparing materials such as brochures or presentations. Moreover, they may also communicate directly with potential recruits, assisting them by answering inquiries, discussing programs, and arranging appointments. In some universities, a campus representative may also organize and facilitate tours and other events.
In addition to the difference in salary, there are some other key differences worth noting. For example, product demonstrator responsibilities are more likely to require skills like "food safety," "cds," "fryers," and "food preparation." Meanwhile, a brand advocate has duties that require skills in areas such as "business plan," "drive sales," "retail locations," and "client products." These differences highlight just how different the day-to-day in each role looks.
Average education levels between the two professions vary. Brand advocates tend to reach similar levels of education than product demonstrators. In fact, they're 1.8% more likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.Product demonstrator vs. Campus representative
Ambassadors are responsible for representing brands of the company on special meetings and promotional events. Some duties of an ambassador include meeting with other organization leaders, negotiating agreements for the relationship of two parties, monitoring international situations by being updated with current events, supporting the organization's charity and community works, and maintaining positive interactions. Ambassadors, in most cases, are sent abroad to represent their countries with foreign leaders, sharing the country's best interests and status.
The required skills of the two careers differ considerably. For example, product demonstrators are more likely to have skills like "food safety," "customer service," "cds," and "fryers." But a campus representative is more likely to have skills like "on-campus events," "twitter," "flyers," and "greek life."
Most campus representatives achieve a similar degree level compared to product demonstrators. For example, they're 0.1% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.Product demonstrator vs. Ambassador
Types of product demonstrator
Updated January 8, 2025
