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Become A Product Design Manager

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Working As A Product Design Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $88,576

    Average Salary

What Does A Product Design Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Product Design Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Product Design Manager jobs

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Average Length of Employment
Design Manager 4.0 years
Product Manager 3.4 years
Product Director 3.4 years
Product Developer 3.2 years
Product Lead 2.9 years
Top Employers Before
Designer 7.8%
Manager 3.5%
Consultant 3.5%
Internship 3.5%
Top Employers After
Consultant 5.8%
Designer 4.3%

Product Design Manager Demographics

Gender

Male

70.4%

Female

24.2%

Unknown

5.4%
Ethnicity

White

75.7%

Asian

13.7%

Hispanic or Latino

8.2%

Unknown

2.1%

Black or African American

0.3%
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Languages Spoken

Mandarin

42.9%

Chinese

21.4%

Spanish

14.3%

Cantonese

7.1%

Arabic

7.1%

Italian

7.1%
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Product Design Manager Education

Schools

Rochester Institute of Technology

8.0%

University of Phoenix

8.0%

California State University - Fullerton

6.0%

Ohio State University

6.0%

Central Michigan University

6.0%

Illinois Institute of Technology

6.0%

Fashion Institute of Technology

6.0%

Michigan State University

6.0%

Syracuse University

4.0%

University of Washington

4.0%

Cardinal Stritch University

4.0%

Southern Methodist University

4.0%

Oregon State University

4.0%

University of California - Santa Barbara

4.0%

Drexel University

4.0%

Brigham Young University

4.0%

Kent State University

4.0%

Georgia Institute of Technology -

4.0%

East Carolina University

4.0%

University of Wisconsin - Stout

4.0%
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Majors

Graphic Design

22.7%

Business

18.0%

Mechanical Engineering

11.3%

Engineering

5.3%

Computer Science

4.7%

Fine Arts

4.0%

Management

3.3%

Marketing

3.3%

Electrical Engineering

3.3%

Mechanical Engineering Technology

2.7%

Physics

2.7%

Project Management

2.7%

International Business

2.0%

Drafting And Design

2.0%

Design And Visual Communication

2.0%

Biology

2.0%

Architecture

2.0%

Communication

2.0%

Computer Engineering

2.0%

Engineering And Industrial Management

2.0%
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Degrees

Bachelors

50.0%

Masters

23.8%

Other

18.3%

Associate

5.4%

Doctorate

1.5%

Certificate

1.0%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Product Design Manager Salaries

Job Title Company Location Start Date Salary
Product Design Manager Facebook, Inc. Menlo Park, CA Sep 02, 2015 $231,110
Product Design and Development Manager Coursera, Inc. Mountain View, CA Feb 16, 2016 $214,864
Product Design Manager Facebook, Inc. Menlo Park, CA Sep 11, 2015 $200,438
Manager, Product Design Facebook, Inc. Menlo Park, CA Sep 10, 2015 $200,000
Product Design Manager Facebook, Inc. Seattle, WA Aug 09, 2016 $200,000
Product Design Manager Facebook, Inc. Seattle, WA Sep 08, 2016 $200,000
Product Design Manager Facebook, Inc. Menlo Park, CA Sep 15, 2014 $186,454
Product Design Manager Facebook, Inc. Menlo Park, CA Jan 14, 2015 $186,454 -
$206,454
Product Design Manager ETSY Inc. New York, NY Mar 15, 2016 $160,000 -
$180,000
Product Design Manager Citrix Systems, Inc. Goleta, CA Oct 14, 2015 $154,000 -
$155,000
Product Design Manager Citrix Systems, Inc. Goleta, CA Jul 02, 2015 $154,000 -
$155,000
Product Manager, Design Managed By Q Inc. New York, NY Jul 06, 2015 $140,000
Product Manager/Chief Designer, Business Intelligence Mezocliq LLC New York, NY Nov 29, 2016 $140,000 -
$145,000
Industrial Design Product Manager Zircon Corporation Campbell, CA Aug 31, 2016 $132,250
Product Manager/Designer Reddit Inc. San Francisco, CA Aug 01, 2015 $125,611 -
$140,000
Art Director, Product Design Manager ETSY, Inc. New York, NY Jun 15, 2016 $125,000 -
$160,000
Senior Product Design Manager Infragistics, Inc. Cranbury, NJ Oct 09, 2016 $118,165 -
$145,000
Senior Product Design Manager Infragistics Cranbury, NJ Apr 28, 2016 $118,165 -
$145,000
Product Design Manager R.R. Donnelley & Sons Co. Bellevue, WA Feb 17, 2014 $115,000
Product Design Manager Woodcrafters Home Products, LLC Weslaco, TX Jul 14, 2016 $113,672
Senior Product Design Manager Poppin Inc. New York, NY Nov 19, 2015 $87,152
Product Design Manager Propet USA Inc. Auburn, WA Oct 01, 2014 $87,131 -
$123,575
Product Design Manager Motion Systems, Inc. Newark, NJ Nov 09, 2010 $85,000
Product Manager, Cad/Cam Sirona Dental Systems, LLC Charlotte, NC Dec 01, 2010 $85,000
Product Design Manager Enerfund, LLC Aventura, FL Apr 15, 2014 $85,000
Product Design Manager Propet USA, Inc. Auburn, WA Apr 27, 2015 $77,064 -
$123,575
Product Manager-Design Validation Computer Aided Technology, Inc. Buffalo Grove, IL Sep 30, 2012 $76,274 -
$96,274

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Top Skills for A Product Design Manager

ProductDesignNewProductLineCADProductDevelopmentProcessROEMSolidworksCustomerServiceCNCAdditionalQADesignProcessUserExperienceProductConceptsMarketShareNewProductDevelopmentBusinessUnitTechnicalSupportDesignReviewsHasbro

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Top Product Design Manager Skills

  1. Product Design
  2. New Product Line
  3. CAD
You can check out examples of real life uses of top skills on resumes here:
  • Delivered many innovations in assembly processes, product documentation, product design and manufacturing cost savings.
  • Completed engineering, pre-production samples and initial market test for new product line.
  • Create 3D CAD solid models for SLA Rapid Prototyping of existing golf club heads(reverse engineering).
  • Traveled to Asia four times a year to work directly with factories and model shops during the product development process.
  • Managed product liability initiatives and performed duties as investigator, expert witness, and engineer.

Top Product Design Manager Employers

Product Design Manager Videos

Ford Product Design Manager Chris Demeniuk - CES 2011

How to Plan a Product Management Career - Ramsey Pryor

Career Advice on becoming a Design Manager by Sarah C (Full Version)

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