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Become A Product Design Manager

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Working As A Product Design Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $105,000

    Average Salary

What Does A Product Design Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Product Design Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Product Design Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Design Manager 3.9 years
Design Chief 3.8 years
Product Director 3.4 years
Product Manager 3.3 years
Product Developer 2.9 years
Top Careers Before Product Design Manager
Designer 9.8%
Manager 4.0%
Internship 3.5%
Top Careers After Product Design Manager
Designer 5.7%
Consultant 5.7%
Manager 3.6%
Owner 3.0%
Director 3.0%

Do you work as a Product Design Manager?

Product Design Manager Demographics

Gender

Male

59.8%

Female

29.9%

Unknown

10.4%
Ethnicity

White

60.2%

Hispanic or Latino

13.9%

Asian

12.4%

Black or African American

9.4%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

26.8%

Mandarin

17.1%

Chinese

9.8%

French

9.8%

Italian

9.8%

Cantonese

4.9%

Japanese

4.9%

Russian

4.9%

Swedish

2.4%

Nepali

2.4%

German

2.4%

Korean

2.4%

Thai

2.4%
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Product Design Manager Education

Schools

Fashion Institute of Technology

12.3%

Brigham Young University

5.7%

Art Center College of Design

5.7%

University of Phoenix

5.7%

University of Cincinnati

5.7%

O'More College of Design

4.7%

California State University - Los Angeles

4.7%

New York University

4.7%

Ohio State University

4.7%

Illinois Institute of Technology

4.7%

Michigan State University

4.7%

Pratt Institute-Main

4.7%

Carnegie Mellon University

4.7%

University of Texas at Austin

4.7%

Syracuse University

3.8%

Stanford University

3.8%

Academy of Art University

3.8%

Oregon State University

3.8%

Rochester Institute of Technology

3.8%

Parsons the New School for Design

3.8%
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Majors

Graphic Design

27.7%

Business

14.9%

Mechanical Engineering

7.3%

Fine Arts

5.8%

Marketing

5.3%

Computer Science

5.0%

Electrical Engineering

4.0%

Specialized Sales And Merchandising

3.5%

Design And Visual Communication

3.3%

Drafting And Design

3.0%

Engineering

2.8%

Management

2.5%

Interior Design

2.3%

Project Management

2.0%

Communication

2.0%

Industrial Engineering

2.0%

Finance

1.8%

Mechanical Engineering Technology

1.8%

Apparel And Textiles

1.5%

International Business

1.5%
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Degrees

Bachelors

50.8%

Masters

21.3%

Other

17.4%

Associate

6.9%

Certificate

2.2%

Doctorate

1.0%

Diploma

0.5%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$105,000
View Detailed Salary Report
$67,000
Min 10%
$105,000
Median 50%
$105,000
Median 50%
$105,000
Median 50%
$105,000
Median 50%
$105,000
Median 50%
$105,000
Median 50%
$105,000
Median 50%
$163,000
Max 90%
Best Paying Company
Netflix
Highest Paying City
San Francisco, CA
Highest Paying State
Minnesota
Avg Experience Level
3.7 years
How much does a Product Design Manager make at top companies?
The national average salary for a Product Design Manager in the United States is $105,382 per year or $51 per hour. Those in the bottom 10 percent make under $67,000 a year, and the top 10 percent make over $163,000.

Real Product Design Manager Salaries

Job Title Company Location Start Date Salary
Product Design Manager Facebook, Inc. Menlo Park, CA Sep 02, 2015 $231,110
Product Design and Development Manager Coursera, Inc. Mountain View, CA Feb 16, 2016 $214,864
Product Design Manager Facebook, Inc. Menlo Park, CA Sep 11, 2015 $200,438
Product Design Manager Facebook, Inc. Seattle, WA Sep 08, 2016 $200,000
Product Design Manager Facebook, Inc. Seattle, WA Aug 09, 2016 $200,000
Manager, Product Design Facebook, Inc. Menlo Park, CA Sep 10, 2015 $200,000
Product Design Manager Facebook, Inc. Menlo Park, CA Sep 15, 2014 $186,454
Product Design Manager Facebook, Inc. Menlo Park, CA Jan 14, 2015 $186,454 -
$206,454
Product Design Manager ETSY Inc. New York, NY Mar 15, 2016 $160,000 -
$180,000
Product Design Manager Citrix Systems, Inc. Goleta, CA Jul 02, 2015 $154,000 -
$155,000
Product Design Manager Citrix Systems, Inc. Goleta, CA Oct 14, 2015 $154,000 -
$155,000
Product Manager, Design Managed By Q Inc. New York, NY Jul 06, 2015 $140,000
Product Manager/Chief Designer, Business Intelligence Mezocliq LLC New York, NY Nov 29, 2016 $140,000 -
$145,000
Industrial Design Product Manager Zircon Corporation Campbell, CA Aug 31, 2016 $132,250
Product Manager/Designer Reddit Inc. San Francisco, CA Aug 01, 2015 $125,611 -
$140,000
Art Director, Product Design Manager ETSY, Inc. New York, NY Jun 15, 2016 $125,000 -
$160,000
Senior Product Design Manager Infragistics Cranbury, NJ Apr 28, 2016 $118,165 -
$145,000
Senior Product Design Manager Infragistics, Inc. Cranbury, NJ Oct 09, 2016 $118,165 -
$145,000
Product Design Manager R.R. Donnelley & Sons Co. Bellevue, WA Feb 17, 2014 $115,000
Product Design Manager Woodcrafters Home Products, LLC Weslaco, TX Jul 14, 2016 $113,672
Senior Product Design Manager Poppin Inc. New York, NY Nov 19, 2015 $87,152
Product Design Manager Propet USA Inc. Auburn, WA Oct 01, 2014 $87,131 -
$123,575
Product Manager, Cad/Cam Sirona Dental Systems, LLC Charlotte, NC Dec 01, 2010 $85,000
Product Design Manager Motion Systems, Inc. Newark, NJ Nov 09, 2010 $85,000
Product Design Manager Enerfund, LLC Aventura, FL Apr 15, 2014 $85,000
Product Design Manager Propet USA, Inc. Auburn, WA Apr 27, 2015 $77,064 -
$123,575
Product Manager-Design Validation Computer Aided Technology, Inc. Buffalo Grove, IL Sep 30, 2012 $76,274 -
$96,274

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Top Skills for A Product Design Manager

  1. Graphic Design
  2. Product Design
  3. Product Line
You can check out examples of real life uses of top skills on resumes here:
  • Reported to Design & Development Director and managed staff of 7 including product designers, graphic designers and soft goods engineer.
  • Delivered many innovations in assembly processes, product documentation, product design and manufacturing cost savings.
  • Developed, patented and marketed Adjust-A-Box product line of non- metallic electrical device enclosures.
  • Collaborated with laboratory technicians for the user interface design.
  • Created ECN, ECR Forms for the company, also helped with AutoCAD and Inventor 2D Drafting and some Solid Modeling.

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Top 10 Best States for Product Design Managers

  1. California
  2. Colorado
  3. New Jersey
  4. Rhode Island
  5. Virginia
  6. Washington
  7. Delaware
  8. District of Columbia
  9. Pennsylvania
  10. Arkansas
  • (7,404 jobs)
  • (849 jobs)
  • (939 jobs)
  • (137 jobs)
  • (958 jobs)
  • (1,932 jobs)
  • (66 jobs)
  • (233 jobs)
  • (913 jobs)
  • (107 jobs)

Top Product Design Manager Employers

Jobs From Top Product Design Manager Employers

Product Design Manager Videos

Ford Product Design Manager Chris Demeniuk - CES 2011

How to Plan a Product Management Career - Ramsey Pryor

Career Advice on becoming a Design Manager by Sarah C (Full Version)

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